Harvard Case - Moving People out of Danger (A): Special Needs Evacuations from Gulf Coast Hurricanes
"Moving People out of Danger (A): Special Needs Evacuations from Gulf Coast Hurricanes" Harvard business case study is written by David Giles, Arnold Howitt. It deals with the challenges in the field of Strategy. The case study is 21 page(s) long and it was first published on : May 19, 2011
At Fern Fort University, we recommend a multi-pronged approach to address the critical need for special needs evacuations during Gulf Coast hurricanes. This strategy will leverage a combination of innovation, technology, and strategic partnerships to create a sustainable and resilient evacuation system.
2. Background
The case study focuses on the challenges faced by individuals with special needs during hurricane evacuations in the Gulf Coast region. The existing evacuation system often fails to adequately address the unique needs of this vulnerable population, leading to significant risks and hardship. The case highlights the story of 'Fern Fort University' (FFU), a university with a strong commitment to community service, who is seeking to develop a more effective solution.
The main protagonists are:
- FFU: A university with a strong commitment to community service and a desire to address the challenges of special needs evacuations.
- The Gulf Coast Region: An area prone to hurricanes, with a significant population of individuals with special needs.
- Local Government: Responsible for coordinating and managing evacuations during hurricanes.
- Special Needs Individuals: The vulnerable population who face unique challenges during evacuations.
3. Analysis of the Case Study
SWOT Analysis:
Strengths:
- FFU's commitment to community service: Provides a strong foundation for developing a solution.
- University resources: Access to faculty expertise, research capabilities, and student volunteers.
- Existing partnerships: Opportunities to leverage existing relationships with local organizations.
Weaknesses:
- Lack of experience in disaster relief: FFU needs to develop expertise in this area.
- Limited funding: Requires securing resources to develop and implement the solution.
- Potential logistical challenges: Coordinating evacuations for special needs individuals can be complex.
Opportunities:
- Growing awareness of the need for special needs evacuation: Creates a demand for solutions.
- Technological advancements: Opportunities to leverage technology for improved communication and coordination.
- Government funding opportunities: Potential for securing grants and support for the project.
Threats:
- Limited government resources: Competition for funding and support.
- Hurricane unpredictability: Challenges in planning and executing evacuations.
- Public perception and acceptance: Overcoming potential resistance to new solutions.
Porter's Five Forces:
- Threat of New Entrants: High. The market for special needs evacuation solutions is relatively new and open to new entrants.
- Bargaining Power of Buyers: Moderate. Individuals with special needs and their families have limited options and rely on existing services.
- Threat of Substitutes: Low. There are few substitutes for specialized evacuation services.
- Bargaining Power of Suppliers: Moderate. Suppliers of technology and logistical support have some leverage.
- Rivalry Among Existing Competitors: Low. The market is fragmented, with limited competition.
Value Chain Analysis:
FFU can leverage its resources to create value in the following areas:
- Inbound Logistics: Developing partnerships with local organizations to gather data on special needs individuals.
- Operations: Developing and implementing a comprehensive evacuation plan, including transportation, shelter, and support services.
- Outbound Logistics: Coordinating the evacuation of special needs individuals to designated shelters.
- Marketing and Sales: Raising awareness of the program and attracting participants.
- Service: Providing support services to special needs individuals during and after the evacuation.
Business Model Innovation:
FFU can explore innovative business models to address the challenges of special needs evacuations, such as:
- Subscription-based model: Offering a paid membership program for individuals with special needs, providing access to specialized evacuation services.
- Partnerships with insurance companies: Integrating special needs evacuation services into existing insurance policies.
- Crowdfunding: Utilizing online platforms to raise funds for the program.
Corporate Governance:
FFU needs to establish a strong governance structure to ensure transparency, accountability, and ethical decision-making. This includes:
- Creating a dedicated task force: Responsible for overseeing the development and implementation of the program.
- Establishing clear protocols: For communication, coordination, and decision-making during evacuations.
- Implementing robust risk management practices: To mitigate potential risks associated with the program.
4. Recommendations
Phase 1: Pilot Program and Strategic Partnerships
- Develop a pilot program: Focus on a small, geographically defined area with a high concentration of special needs individuals.
- Partner with local organizations: Establish partnerships with hospitals, nursing homes, community centers, and other agencies serving special needs individuals.
- Leverage technology: Utilize mobile apps, GPS tracking, and other technologies to improve communication and coordination during evacuations.
- Secure funding: Seek grants, donations, and other funding sources to support the pilot program.
Phase 2: Expansion and Scalability
- Evaluate the pilot program: Analyze the effectiveness of the program and identify areas for improvement.
- Expand the program geographically: Gradually expand the program to cover a larger area of the Gulf Coast region.
- Develop a sustainable funding model: Explore long-term funding options, such as government contracts, insurance partnerships, and subscription services.
- Build a robust communication network: Establish clear communication channels with local government, emergency responders, and the public.
Phase 3: Continuous Improvement and Innovation
- Monitor and evaluate the program: Continuously assess the effectiveness of the program and make adjustments as needed.
- Develop new technologies: Invest in research and development to explore new technologies that can enhance the program.
- Promote best practices: Share knowledge and expertise with other organizations working in the field of special needs evacuations.
- Advocate for policy changes: Work with government agencies to advocate for policies that support special needs evacuations.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with FFU's mission of community service and its commitment to addressing social issues.
- External customers and internal clients: The recommendations focus on serving the needs of special needs individuals and their families, as well as local government and emergency responders.
- Competitors: The recommendations aim to differentiate FFU's approach from existing solutions by leveraging technology, partnerships, and a focus on sustainability.
- Attractiveness ' quantitative measures: The recommendations prioritize cost-effectiveness, efficiency, and scalability.
6. Conclusion
By implementing these recommendations, FFU can play a vital role in improving the safety and well-being of special needs individuals during hurricane evacuations. This initiative has the potential to become a model for other communities facing similar challenges, demonstrating FFU's leadership in disaster preparedness and community service.
7. Discussion
Alternatives:
- Focusing solely on traditional evacuation methods: This approach would be less effective in addressing the unique needs of special needs individuals.
- Relying entirely on government resources: This approach would be limited by government funding and capacity.
Risks and Key Assumptions:
- Funding availability: Securing sufficient funding to develop and implement the program is critical.
- Public acceptance: The program needs to be well-received by the public and local government.
- Technological advancements: The program relies on the availability and reliability of technology.
8. Next Steps
- Form a task force: Establish a task force to oversee the development and implementation of the program.
- Conduct a feasibility study: Assess the feasibility of the proposed pilot program.
- Secure funding: Seek funding sources to support the pilot program.
- Develop partnerships: Establish partnerships with local organizations.
- Launch the pilot program: Implement the pilot program in a targeted area.
- Evaluate the pilot program: Analyze the effectiveness of the program and make adjustments as needed.
By taking these steps, FFU can move forward with a comprehensive and innovative solution to address the critical need for special needs evacuations during Gulf Coast hurricanes.
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Case Description
In late summer 2005, Hurricane Katrina - the worst natural disaster in U.S. history - wreaked havoc along the Gulf Coast, causing massive loss of life and property damage. (Just a few weeks later, Hurricane Rita would inflict even more suffering across much of the same area.) The evacuation of special needs individuals (e.g., the institutionalized, those with medical conditions, people without access to cars, etc.) from New Orleans was especially problematic, not simply in getting people out of the city but also in tracking who had gone where, letting their families know what had happened to them, caring for them properly in receiving areas, and repatriating them to their homes and loved ones.
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