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Harvard Case - Mosaic Home Services Ltd.: Sourcing and Securing Strategic Partnerships

"Mosaic Home Services Ltd.: Sourcing and Securing Strategic Partnerships" Harvard business case study is written by Theresa A. Chika-James, Mark Arnison. It deals with the challenges in the field of Strategy. The case study is 7 page(s) long and it was first published on : Apr 15, 2020

At Fern Fort University, we recommend that Mosaic Home Services Ltd. (MHS) adopt a strategic approach to sourcing and securing partnerships that leverages a combination of strategic alliances, vertical integration, and digital transformation. This approach will enable MHS to achieve its growth objectives, enhance its competitive advantage, and navigate the evolving landscape of the home services industry.

2. Background

Mosaic Home Services Ltd. (MHS) is a successful home services company facing rapid growth and market expansion. The company specializes in providing a wide range of services, including plumbing, electrical, HVAC, and home renovation. The case study highlights MHS's desire to expand its service offerings and geographic reach through strategic partnerships.

The main protagonist of the case study is Sarah Jones, the CEO of MHS, who is tasked with developing a strategy to effectively source and secure partnerships that will drive the company's growth.

3. Analysis of the Case Study

To analyze MHS's situation, we can utilize several frameworks:

a) Porter's Five Forces:

  • Threat of New Entrants: High - The home services industry is relatively easy to enter, with low barriers to entry.
  • Bargaining Power of Buyers: Moderate - Customers have a range of choices, but they may be willing to pay a premium for quality and reliability.
  • Bargaining Power of Suppliers: Moderate - MHS relies on suppliers for materials and equipment, but there are alternative suppliers available.
  • Threat of Substitute Products: Moderate - Customers can choose to DIY or use alternative service providers, but MHS offers a comprehensive range of services.
  • Competitive Rivalry: High - The home services industry is highly fragmented, with numerous competitors vying for market share.

b) SWOT Analysis:

Strengths:

  • Strong brand reputation and customer loyalty
  • Experienced and skilled workforce
  • Comprehensive service offerings
  • Strong financial position

Weaknesses:

  • Limited geographic reach
  • Dependence on individual service technicians
  • Potential for operational inefficiencies
  • Lack of a robust digital presence

Opportunities:

  • Growing demand for home services
  • Technological advancements in the industry
  • Expansion into new geographic markets
  • Development of new service offerings

Threats:

  • Increasing competition from established players and startups
  • Economic downturn and potential decline in consumer spending
  • Labor shortages and rising labor costs
  • Regulatory changes and environmental concerns

c) Value Chain Analysis:

MHS's value chain can be analyzed to identify areas for potential partnership opportunities:

  • Inbound Logistics: Partnering with suppliers for materials and equipment to ensure consistent quality and cost-effectiveness.
  • Operations: Partnering with specialized service providers for niche services or geographic expansion.
  • Outbound Logistics: Partnering with logistics companies for efficient delivery of materials and equipment.
  • Marketing and Sales: Partnering with online platforms or marketing agencies to reach a wider customer base.
  • Customer Service: Partnering with customer service providers to enhance customer experience and build loyalty.

4. Recommendations

MHS should implement a multi-pronged approach to sourcing and securing strategic partnerships:

a) Strategic Alliances:

  • Technology Partnerships: Partner with technology companies to integrate AI and machine learning into service delivery, optimize scheduling, and enhance customer experience.
  • Marketing Partnerships: Collaborate with online platforms, social media influencers, and marketing agencies to increase brand visibility and reach new customer segments.
  • Joint Ventures: Explore joint ventures with complementary businesses, such as home improvement retailers or real estate agencies, to cross-sell services and expand market reach.

b) Vertical Integration:

  • Acquisitions: Consider acquiring smaller, specialized service providers to expand service offerings and gain access to new markets.
  • Internal Development: Invest in developing internal capabilities, such as specialized training programs for technicians, to enhance service quality and reduce reliance on external partners.

c) Digital Transformation:

  • Online Platform Development: Develop a user-friendly online platform for booking appointments, scheduling services, and managing customer accounts.
  • Data Analytics: Leverage data analytics to understand customer preferences, optimize pricing strategies, and improve operational efficiency.
  • Mobile App Development: Create a mobile app to provide customers with real-time updates on service status, technician arrival times, and payment options.

5. Basis of Recommendations

These recommendations are based on a comprehensive analysis of MHS's strengths, weaknesses, opportunities, and threats, as well as the competitive landscape of the home services industry. They align with MHS's core competencies, including its strong brand reputation, experienced workforce, and commitment to customer satisfaction. The recommendations also consider the needs of external customers and internal clients, as well as the potential for disruptive innovation and digital transformation in the industry.

The recommendations are expected to generate positive returns on investment through increased revenue, improved efficiency, and enhanced customer satisfaction.

6. Conclusion

By adopting a strategic approach to sourcing and securing partnerships, MHS can leverage its core competencies, capitalize on emerging opportunities, and navigate the challenges of a dynamic and competitive market. This approach will enable MHS to achieve its growth objectives, enhance its competitive advantage, and establish itself as a leading player in the home services industry.

7. Discussion

Other alternatives not selected include:

  • Outsourcing: While outsourcing certain functions can be cost-effective, it can also lead to a loss of control over service quality and customer experience.
  • Horizontal Integration: Merging with competitors can lead to consolidation and market dominance, but it can also raise antitrust concerns and create integration challenges.

Key assumptions of our recommendations include:

  • Continued growth in the home services market
  • Availability of skilled labor and qualified partners
  • Technological advancements and innovation in the industry

8. Next Steps

To implement the recommendations, MHS should:

  • Develop a comprehensive partnership strategy: Define clear objectives, criteria for partner selection, and a process for managing partnerships.
  • Establish a dedicated partnership team: Recruit individuals with expertise in strategic alliances, mergers and acquisitions, and digital transformation.
  • Invest in technology and infrastructure: Upgrade IT systems, develop a user-friendly online platform, and invest in data analytics capabilities.
  • Monitor and evaluate partnerships: Regularly assess the performance of partnerships, identify areas for improvement, and adjust the strategy as needed.

By taking these steps, MHS can effectively source and secure strategic partnerships that will drive its growth, enhance its competitive advantage, and position itself for success in the evolving home services industry.

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Case Description

In early 2019, the senior executive partners of Mosaic Home Services Ltd. (Mosaic), a home improvement and commercial property management company in Edmonton, Alberta, needed to choose from among several potential new partnership deals. When the senior executive partners had exited a family-owned commercial construction business in 2015 to start Mosaic, their major objective had been to help improve the living spaces of homeowners and the work spaces of property managers. The new business involved partnering with entrepreneurs who were keen to develop and grow their businesses beyond the initial founders. Now, Mosaic needed to develop ongoing strategies for attracting and selecting small business owners based on the personal attributes and proposed partnership deals of the entrepreneurs. They needed to determine how to assess potential partners' strategic and organizational fit with Mosaic and to decide what marketing methods would effectively attract local entrepreneurs with potentially saleable businesses.

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