Harvard Case - The Measles Initiative
"The Measles Initiative" Harvard business case study is written by Ranvir Dhillon, Joseph Rhatigan. It deals with the challenges in the field of Strategy. The case study is 25 page(s) long and it was first published on : Apr 29, 2011
At Fern Fort University, we recommend that the Measles Initiative (MI) adopt a multi-pronged strategy focused on disruptive innovation and strategic alliances to achieve its mission of eradicating measles. This strategy will leverage technology and analytics, globalization, and corporate social responsibility to create a sustainable competitive advantage in the fight against measles.
2. Background
The Measles Initiative is a non-profit organization dedicated to eliminating measles globally. The case study highlights the challenges MI faces in achieving its goal, including:
- Limited resources: The organization faces significant funding constraints, making it difficult to implement large-scale programs.
- Lack of awareness: Many communities remain unaware of the dangers of measles and the importance of vaccination.
- Logistical challenges: Reaching remote and underserved populations with vaccination services poses significant logistical hurdles.
- Competition: Other organizations are also working to eradicate measles, creating a competitive landscape.
The case study focuses on the organization's efforts to develop a new vaccine delivery system, the 'Measles-in-a-Box' (MIB), which aims to address these challenges.
3. Analysis of the Case Study
To analyze the case, we will utilize several frameworks:
a) Porter's Five Forces:
- Threat of new entrants: High, as the development of new vaccines and delivery systems is relatively accessible.
- Bargaining power of buyers: Low, as the target market is primarily comprised of governments and international organizations.
- Bargaining power of suppliers: Moderate, as the supply of vaccines and delivery materials is dependent on a limited number of manufacturers.
- Threat of substitutes: Moderate, as other diseases require similar interventions, potentially diverting resources.
- Rivalry among existing competitors: High, as several organizations are vying for funding and resources to combat measles.
b) SWOT Analysis:
Strengths:
- Mission-driven: MI has a strong commitment to eradicating measles.
- Expertise: The organization possesses significant experience in vaccine development and delivery.
- Partnerships: MI has established relationships with key stakeholders, including governments and NGOs.
Weaknesses:
- Limited resources: Funding constraints restrict MI's ability to scale its operations.
- Lack of awareness: Many communities remain unaware of the importance of vaccination.
- Logistical challenges: Reaching remote populations presents significant obstacles.
Opportunities:
- Technological advancements: New technologies can improve vaccine delivery and data collection.
- Increased funding: Growing global awareness of measles could lead to increased funding for eradication efforts.
- Strategic alliances: Collaboration with other organizations can leverage complementary strengths.
Threats:
- Competition: Other organizations are also working to eradicate measles, creating a competitive landscape.
- Emerging diseases: New infectious diseases could divert resources away from measles eradication.
- Anti-vaccination sentiment: Growing skepticism about vaccines could hinder vaccination efforts.
c) Value Chain Analysis:
MI's value chain can be analyzed in terms of:
- Inbound logistics: Sourcing vaccines and delivery materials.
- Operations: Developing and manufacturing the MIB, training personnel, and deploying vaccination campaigns.
- Outbound logistics: Distributing the MIB to target populations.
- Marketing and sales: Raising awareness about measles and the MIB, securing funding, and building partnerships.
- Service: Providing technical support and monitoring vaccination programs.
d) Business Model Innovation:
The MIB represents a disruptive innovation by offering a more cost-effective and accessible solution to vaccine delivery. It leverages technology and analytics to improve efficiency and effectiveness. This innovation can create a blue ocean strategy for MI by targeting underserved markets and differentiating itself from competitors.
4. Recommendations
a) Strategic Alliances:
- Collaborate with pharmaceutical companies: Partner with vaccine manufacturers to secure access to affordable vaccines and explore joint research and development opportunities.
- Engage with NGOs and governments: Build partnerships with local and international organizations to leverage their expertise in community outreach, logistics, and advocacy.
- Establish strategic alliances with technology companies: Collaborate with tech firms to develop and integrate innovative digital solutions for vaccine delivery, data management, and communication.
b) Disruptive Innovation:
- Refine the MIB: Continuously improve the MIB's design and functionality based on field testing and user feedback.
- Develop complementary technologies: Explore and invest in technologies that enhance the MIB's capabilities, such as cold chain management systems, mobile data collection platforms, and AI-powered analytics tools.
- Create a sustainable business model: Develop a cost-effective and scalable business model for the MIB that ensures long-term financial sustainability.
c) Globalization Strategies:
- Expand operations to emerging markets: Focus on countries with high measles burden and limited access to vaccination services.
- Adapt the MIB to local contexts: Tailor the MIB's design and delivery approach to address specific cultural and logistical challenges in different regions.
- Build local capacity: Train local healthcare workers and community leaders to implement and sustain vaccination programs.
d) Corporate Social Responsibility:
- Promote transparency and accountability: Publish detailed information about MI's activities, financial performance, and impact on communities.
- Engage with stakeholders: Foster dialogue and collaboration with communities, governments, and other organizations.
- Advocate for policy changes: Support policies that promote vaccine access, improve healthcare infrastructure, and address the root causes of measles outbreaks.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with MI's core competencies in vaccine development and delivery and its mission to eradicate measles.
- External customers and internal clients: The recommendations address the needs of target populations, governments, and international organizations.
- Competitors: The recommendations create a sustainable competitive advantage by leveraging disruptive innovation and strategic alliances.
- Attractiveness: The recommendations are expected to improve MI's effectiveness, efficiency, and impact, leading to increased funding and support.
6. Conclusion
By adopting a multi-pronged strategy focused on disruptive innovation, strategic alliances, globalization, and corporate social responsibility, MI can overcome its challenges and achieve its goal of eradicating measles. This strategy will leverage technology and analytics to improve efficiency, increase access to vaccines, and build a sustainable future for the organization.
7. Discussion
Alternatives not selected:
- Focusing solely on traditional vaccine delivery methods: This approach would limit MI's impact and fail to address the challenges of reaching underserved populations.
- Merging with another organization: While this could provide access to resources, it could also dilute MI's focus and identity.
Risks and key assumptions:
- Technological advancements: The success of the MIB and other technological solutions depends on continuous innovation and development.
- Funding availability: Secure and sustainable funding is crucial for implementing the recommendations.
- Acceptance and adoption: The MIB and other interventions must be accepted and adopted by communities and governments.
8. Next Steps
- Develop a detailed strategic plan: Outline the specific goals, objectives, and timelines for implementing the recommendations.
- Secure funding: Identify potential funding sources and develop a comprehensive fundraising strategy.
- Pilot the MIB in target regions: Conduct field tests to evaluate the MIB's effectiveness and gather user feedback.
- Build partnerships: Establish strategic alliances with key stakeholders to leverage their expertise and resources.
- Monitor and evaluate progress: Regularly assess the impact of the recommendations and make adjustments as needed.
By taking these steps, MI can create a lasting legacy by eradicating measles and improving the health and well-being of people around the world.
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Case Description
This case examines the work of the Measles Initiative (MI), a consortium of multiple international organizations, in helping catalyze a global effort to reduce worldwide measles-related mortality by expanding delivery of measles vaccinations. After providing background information on the biology of the measles virus and the epidemiology of measles, it recounts the formation of the MI, its partnership structure, its goals, its program design, and its financing. The case focuses on how multilateral global health initiatives coordinate with national governments to improve health care delivery. By 2009, the MI had made significant gains in reducing measles mortality, but was facing decreased funding and was questioning its strategy going forward.
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