Harvard Case - Rick Surpin (A)
"Rick Surpin (A)" Harvard business case study is written by Kirk O. Hanson, David Bollier, Penelope Rowlands. It deals with the challenges in the field of Social Enterprise. The case study is 13 page(s) long and it was first published on : Jan 1, 1992
At Fern Fort University, we recommend Rick Surpin pursue a hybrid organizational model that combines elements of a traditional nonprofit with a for-profit social enterprise. This approach will allow him to leverage the strengths of both models, maximizing his impact while ensuring the long-term sustainability of the organization.
2. Background
Rick Surpin, a passionate advocate for sustainable development, is facing a critical decision: how to structure his new organization, 'The Green Initiative,' to effectively address the growing issue of deforestation in developing countries. Rick's vision is to create a sustainable business model that empowers local communities to protect their forests while generating income. He is torn between a traditional nonprofit structure, which would focus solely on social impact, and a for-profit social enterprise, which would prioritize financial sustainability.
3. Analysis of the Case Study
Social Entrepreneurship Framework: This case study aligns perfectly with the principles of social entrepreneurship. Rick's mission to address deforestation through a sustainable business model exemplifies the core tenets of this field. He aims to create a triple bottom line impact, considering social, environmental, and economic factors.
Strategic Analysis:
- Mission and Vision: Rick's mission is clear and compelling. He aims to combat deforestation by empowering local communities through sustainable economic opportunities.
- Target Market: The target market is vast and diverse, encompassing local communities in developing countries, international donors, and potential investors.
- Competitive Landscape: The competitive landscape includes existing NGOs working on deforestation, for-profit companies involved in sustainable forestry practices, and government initiatives.
- Resources: Rick possesses strong leadership skills, a passionate team, and a clear understanding of the problem. However, he faces challenges in securing funding and building a robust business model.
Financial Analysis:
- Funding Sources: Rick needs to explore diverse funding sources, including grants, impact investments, social impact bonds, and revenue generated from sustainable forest products.
- Cost Structure: The cost structure will include operational expenses, community development programs, and the purchase of sustainable forest products.
- Revenue Streams: Revenue can be generated through the sale of certified sustainable forest products, carbon offset credits, eco-tourism, and partnerships with corporations.
Marketing Analysis:
- Value Proposition: The Green Initiative's value proposition is clear: protecting forests while generating income for local communities.
- Target Audience: The target audience includes local communities, potential investors, corporate partners, and the general public.
- Marketing Strategy: A multi-pronged marketing strategy is needed, encompassing social media campaigns, public relations, partnerships with NGOs, and direct engagement with local communities.
4. Recommendations
Hybrid Organizational Model:
- Establish a Non-Profit Foundation: Create a non-profit foundation to focus on community development, education, and advocacy. This foundation will serve as the core of the organization, ensuring a strong social impact focus.
- Develop a For-Profit Social Enterprise: Develop a for-profit social enterprise that focuses on generating revenue through sustainable forest products, carbon offset credits, and eco-tourism. This enterprise will provide financial sustainability and scale the organization's impact.
- Integrate Both Entities: Integrate the non-profit foundation and the for-profit social enterprise under a single umbrella organization. This hybrid structure will allow for a seamless flow of resources and expertise, maximizing both social impact and financial sustainability.
Key Actions:
- Develop a Comprehensive Business Plan: Create a detailed business plan outlining the organization's mission, vision, target market, competitive landscape, financial projections, and marketing strategy.
- Secure Funding: Seek funding from a variety of sources, including grants, impact investments, social impact bonds, and venture philanthropy.
- Build Strategic Partnerships: Form strategic alliances with NGOs, corporations, and government agencies to leverage resources and expertise.
- Develop Sustainable Business Models: Implement innovative business models that generate revenue while ensuring environmental sustainability.
- Empower Local Communities: Invest in community development programs that empower local communities to manage their forests sustainably.
- Track and Measure Impact: Develop a robust impact measurement framework to track the social, environmental, and economic benefits of the organization's activities.
5. Basis of Recommendations
This recommendation considers the following:
- Core Competencies and Consistency with Mission: The hybrid model aligns with Rick's core competencies and his mission to create a sustainable and impactful organization.
- External Customers and Internal Clients: The model addresses the needs of local communities, potential investors, and corporate partners.
- Competitors: The hybrid model allows for differentiation from traditional NGOs and for-profit companies.
- Attractiveness: The model offers a strong financial return on investment, while ensuring a significant social impact.
6. Conclusion
By adopting a hybrid organizational model, The Green Initiative can effectively address the challenges of deforestation while ensuring long-term sustainability. This approach will allow Rick to leverage the strengths of both non-profit and for-profit structures, maximizing impact and creating a truly sustainable business model.
7. Discussion
Alternatives:
- Traditional Non-Profit: This option would focus solely on social impact but may struggle with financial sustainability.
- For-Profit Social Enterprise: This option would prioritize financial sustainability but may compromise on social impact.
Risks:
- Financial Sustainability: The organization may face challenges in securing funding and generating revenue.
- Social Impact Measurement: Measuring the social impact of the organization's activities may be complex and require robust data collection and analysis.
- Governance: Balancing the interests of different stakeholders, including local communities, investors, and donors, may present challenges.
Key Assumptions:
- The demand for sustainable forest products will continue to grow.
- Investors will be interested in supporting social enterprises with a strong track record of impact.
- Local communities will be willing to participate in sustainable forestry practices.
8. Next Steps
- Develop a detailed business plan: (Month 1)
- Secure initial funding: (Month 2)
- Establish the non-profit foundation: (Month 3)
- Develop the for-profit social enterprise: (Month 4)
- Launch pilot projects in select communities: (Month 6)
- Expand operations and scale impact: (Year 1-3)
This comprehensive approach will enable The Green Initiative to achieve its goals of protecting forests, empowering local communities, and creating a sustainable and impactful business model.
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Case Description
A long-time community development worker creates hundreds of jobs for low-income women and minorities by forming a for-profit home health care cooperative, Cooperative Home Care Associates. May be used in Entrepreneurship, Strategic Management, Organizational Behavior, Human Resources Management, and Ethics courses to help students explore: 1) the motives of an entrepreneur starting a venture to meet a tangible social need--the "social entrepreneur;" 2) the concept of worker-ownership and its potential consequences; 3) how to simultaneously serve the needs of various groups in an economically deprived area; and 4) the creation of jobs for individuals many dismiss as "unemployable" (single mothers on welfare, etc.).
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