Harvard Case - One Leather Street
"One Leather Street" Harvard business case study is written by William J. Poorvu, Ja Libert. It deals with the challenges in the field of Social Enterprise. The case study is 15 page(s) long and it was first published on : Dec 4, 1987
At Fern Fort University, we recommend One Leather Street pursue a hybrid organizational model, combining elements of a social enterprise with a traditional business structure. This approach will allow them to maximize their social impact while ensuring financial sustainability and growth.
2. Background
One Leather Street is a social enterprise based in London, UK, founded by two friends, Tom and Ben. Their mission is to provide affordable, high-quality leather goods while empowering marginalized communities in developing countries. They source their leather from ethical tanneries in India and employ skilled artisans in Nepal, providing them with fair wages and safe working conditions.
The case study highlights the challenges One Leather Street faces in balancing their social mission with business growth. They struggle with limited resources, fluctuating demand, and the need to scale their operations to reach a wider market.
3. Analysis of the Case Study
Strategic Framework:
This case study can be analyzed through the lens of Social Entrepreneurship, specifically focusing on the Triple Bottom Line framework. This framework emphasizes the importance of considering social, environmental, and economic factors in decision-making.
Analysis:
- Social Impact: One Leather Street demonstrates a strong commitment to social impact by empowering artisans in developing countries and promoting ethical sourcing practices. However, they need to develop a robust Social Impact Measurement system to quantify and track their impact effectively.
- Environmental Sustainability: The company's focus on ethical sourcing and leather production aligns with environmental sustainability principles. They should further explore Circular Economy models and implement Sustainable Business Models to minimize their environmental footprint.
- Financial Sustainability: One Leather Street faces challenges in achieving financial sustainability due to limited resources and fluctuating demand. They need to develop a Growth Strategy that balances social impact with profitability.
Key Issues:
- Scaling Operations: One Leather Street needs to develop a strategy to effectively scale their operations while maintaining their commitment to ethical sourcing and fair labor practices.
- Financial Sustainability: The company needs to find ways to increase revenue and reduce costs to ensure long-term financial viability.
- Marketing and Branding: One Leather Street needs to develop a strong marketing strategy to reach a wider audience and differentiate themselves in a competitive market.
4. Recommendations
1. Hybrid Organizational Model:
- Establish a Benefit Corporation: This legal structure allows One Leather Street to prioritize social impact alongside profit, attracting impact investors and socially conscious consumers.
- Develop a Blended Value Framework: This framework will help them quantify and measure the social and environmental value they create alongside financial returns.
- Implement a Social Impact Measurement System: This system will track and report on the social and environmental impact of their operations, allowing them to demonstrate their commitment to ethical practices and attract investors.
2. Growth Strategy:
- Expand into New Markets: Target emerging markets with a growing demand for ethical and sustainable products, leveraging International Business expertise.
- Develop Strategic Alliances: Partner with NGOs, social enterprises, and other organizations to expand their reach and leverage their expertise in Community Development and Poverty Alleviation.
- Explore Social Franchising: This model allows them to expand their operations without significant capital investment by granting licenses to local entrepreneurs.
3. Marketing and Branding:
- Develop a Strong Brand Identity: Emphasize their commitment to ethical sourcing, fair labor practices, and environmental sustainability through their brand messaging and marketing campaigns.
- Leverage Digital Marketing: Utilize social media, content marketing, and online advertising to reach a wider audience and build brand awareness.
- Partner with Influencers: Collaborate with individuals and organizations who align with their values to promote their products and message.
5. Basis of Recommendations
1. Core Competencies and Consistency with Mission: The hybrid organizational model aligns with One Leather Street's mission by prioritizing social impact while ensuring financial sustainability.2. External Customers and Internal Clients: The recommendations address the needs of both ethical consumers and skilled artisans, ensuring a sustainable business model that benefits all stakeholders.3. Competitors: The recommendations differentiate One Leather Street from competitors by emphasizing their commitment to ethical sourcing, fair labor practices, and environmental sustainability.4. Attractiveness: The recommendations are based on the potential for increased revenue, reduced costs, and a stronger brand identity, enhancing the company's attractiveness to investors and customers.
6. Conclusion
By adopting a hybrid organizational model and implementing a comprehensive growth strategy, One Leather Street can achieve both social impact and financial sustainability. This approach will allow them to scale their operations, reach a wider market, and create a positive impact on the lives of marginalized communities.
7. Discussion
Alternatives:
- Purely Non-Profit Model: This model would prioritize social impact over financial returns, potentially limiting growth and sustainability.
- Traditional Business Model: This model would focus solely on profit maximization, potentially compromising their social mission and ethical sourcing practices.
Risks:
- Financial Risk: The hybrid model requires careful financial management to ensure long-term sustainability.
- Operational Risk: Scaling operations while maintaining ethical standards requires robust systems and processes.
- Market Risk: The company needs to adapt to changing market demands and consumer preferences.
Key Assumptions:
- Consumers are willing to pay a premium for ethically sourced and sustainable products.
- Skilled artisans in developing countries are eager to work for fair wages and safe working conditions.
- The company can successfully implement a hybrid organizational model and a comprehensive growth strategy.
8. Next Steps
Timeline:
- Year 1: Establish a Benefit Corporation, develop a blended value framework, and implement a social impact measurement system.
- Year 2: Expand into new markets, develop strategic alliances, and explore social franchising.
- Year 3: Implement a comprehensive marketing and branding strategy, focusing on digital marketing and influencer partnerships.
Key Milestones:
- Secure funding for expansion and growth initiatives.
- Develop a robust social impact measurement system.
- Establish partnerships with NGOs and social enterprises.
- Launch marketing campaigns targeting new markets.
By implementing these recommendations, One Leather Street can become a leading example of social entrepreneurship that successfully balances social impact with financial sustainability. Their story will inspire others to create businesses that benefit both people and the planet.
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