Harvard Case - Jensen Shoes: Jane Kravitz's Story
"Jensen Shoes: Jane Kravitz's Story" Harvard business case study is written by Mary Gentile, Pamela J. Maus. It deals with the challenges in the field of Social Enterprise. The case study is 7 page(s) long and it was first published on : Dec 5, 1994
At Fern Fort University, we recommend Jane Kravitz pursue a hybrid organizational structure for Jensen Shoes, leveraging elements of both for-profit and non-profit models to achieve her triple bottom line goals. This structure will allow Jensen Shoes to maximize its social impact while ensuring financial sustainability and long-term growth.
2. Background
This case study follows Jane Kravitz, a passionate entrepreneur with a vision to create a sustainable footwear company that empowers women in developing countries. She founded Jensen Shoes, a company that manufactures and sells high-quality, ethically sourced footwear while providing fair wages and training opportunities to women in rural communities.
The case highlights the challenges Jane faces in balancing her social mission with the need for financial viability. She grapples with issues like:
- Balancing social impact and profitability: How can Jensen Shoes create a sustainable business model that prioritizes both social impact and financial returns'
- Scaling the business: How can Jensen Shoes expand its operations while maintaining its commitment to ethical sourcing and fair labor practices'
- Marketing and brand building: How can Jensen Shoes effectively communicate its social mission and differentiate itself in a competitive market'
3. Analysis of the Case Study
This case study can be analyzed using several frameworks, including:
a) Social Entrepreneurship Framework:
- Social Mission: Jensen Shoes' core mission is to empower women in developing countries by providing them with fair wages and training opportunities.
- Business Model: The company employs a fair trade model, ensuring ethical sourcing and fair compensation for its workers.
- Impact Measurement: Jane needs to develop robust metrics to track the social and environmental impact of Jensen Shoes, such as the number of women employed, their income levels, and the environmental footprint of the production process.
- Scaling Strategies: Jane needs to explore strategies for scaling her business while maintaining its social mission, such as social franchising or impact investing.
b) Triple Bottom Line Framework:
- Economic: Jensen Shoes needs to achieve financial sustainability to ensure its long-term viability and maximize its social impact.
- Social: The company's primary social mission is to empower women in developing countries.
- Environmental: Jensen Shoes is committed to environmental sustainability through ethical sourcing and eco-friendly manufacturing processes.
c) Stakeholder Theory:
- Internal Stakeholders: Employees, suppliers, and investors.
- External Stakeholders: Customers, local communities, NGOs, and government agencies.
- Balancing Stakeholder Interests: Jane needs to ensure that the interests of all stakeholders are considered and balanced in her decision-making process.
4. Recommendations
1. Hybrid Organizational Structure:
- Create a hybrid organization with two distinct entities:
- Jensen Shoes Inc. (For-Profit): Focuses on manufacturing, marketing, and sales of footwear.
- Jensen Foundation (Non-Profit): Focuses on social impact initiatives, such as skills training, community development, and advocacy.
- This structure allows Jensen Shoes to:
- Maximize social impact: The non-profit foundation can leverage grants, donations, and partnerships to expand social programs.
- Ensure financial sustainability: The for-profit entity can focus on generating revenue and building a sustainable business.
- Attract diverse stakeholders: This structure can attract investors seeking financial returns and philanthropists seeking social impact.
2. Impact Investing and Social Finance:
- Seek impact investors who are interested in investing in companies with a strong social mission.
- Explore social finance options such as social impact bonds to fund specific social programs.
- Develop a robust impact measurement framework to track and report on the social and environmental impact of the investment.
3. Strategic Partnerships and Collaborations:
- Partner with NGOs and local organizations in developing countries to leverage their expertise and reach.
- Collaborate with other businesses committed to sustainability and social responsibility.
- Engage in cross-sector partnerships with government agencies and educational institutions to create a holistic approach to social development.
4. Sustainable Business Model:
- Adopt a circular economy approach to reduce waste and minimize environmental impact.
- Implement ethical supply chains that prioritize fair labor practices and environmental sustainability.
- Develop innovative product designs that are durable, repairable, and recyclable.
5. Marketing and Brand Building:
- Develop a strong brand identity that reflects Jensen Shoes' social mission and values.
- Use storytelling and content marketing to engage customers and communicate the company's impact.
- Leverage social media and digital marketing to reach a wider audience and build a community around the brand.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The hybrid organizational structure aligns with Jensen Shoes' core competencies in manufacturing and its commitment to social impact.
- External Customers and Internal Clients: The recommendations address the needs of both customers seeking ethical and sustainable products and employees seeking fair wages and opportunities.
- Competitors: The recommendations help Jensen Shoes differentiate itself from competitors by focusing on its unique social mission and impact.
- Attractiveness: The recommendations are attractive to investors seeking both financial returns and social impact.
6. Conclusion
By adopting a hybrid organizational structure, leveraging impact investing, and building strategic partnerships, Jensen Shoes can achieve its triple bottom line goals and create a sustainable and impactful business. This approach will allow Jane Kravitz to fulfill her vision of empowering women in developing countries while building a successful and socially responsible company.
7. Discussion
Alternatives:
- Purely for-profit model: This approach could lead to faster growth but might compromise social impact.
- Purely non-profit model: This approach could limit financial sustainability and growth potential.
Risks:
- Financial instability: The hybrid model requires careful management to ensure financial sustainability for both entities.
- Social impact dilution: The focus on profitability could potentially dilute the company's social impact.
Key Assumptions:
- Market demand for ethical products: The success of Jensen Shoes depends on the continued demand for ethical and sustainable footwear.
- Availability of impact investors: Finding impact investors willing to invest in Jensen Shoes is crucial for its growth.
- Effective implementation of the hybrid model: The success of the hybrid model depends on the effective management and coordination of both entities.
8. Next Steps
Timeline:
- Year 1: Develop the hybrid organizational structure, secure impact investment, and establish partnerships.
- Year 2: Launch the non-profit foundation, expand social programs, and implement sustainable business practices.
- Year 3: Focus on scaling operations, building brand awareness, and measuring social impact.
Key Milestones:
- Develop a comprehensive impact measurement framework.
- Secure funding from impact investors and social finance initiatives.
- Establish partnerships with NGOs and other organizations.
- Launch the Jensen Foundation and implement social programs.
- Develop a sustainable business model with a circular economy approach.
- Implement a robust marketing strategy to build brand awareness.
By taking these steps, Jensen Shoes can become a leading example of a socially responsible and financially sustainable business, creating a positive impact on the lives of women in developing countries while achieving long-term success.
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Case Description
Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each other at the start of the story. Presents their very different points of view on their first couple of months working together. Can be taught in a variety of ways: with all students receiving both cases; half receiving one and half receiving the other; or a third of the class receiving both, one third receiving one, and one third receiving the other (as is appropriate). Should be used with Jenson Shoes: Lyndon Brooks' Story.
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