Harvard Case - Building for the Future: Impact and Innovation in Home Construction
"Building for the Future: Impact and Innovation in Home Construction" Harvard business case study is written by Jeremy B. Dann, Adlai Wertman, Rebecca Castillo. It deals with the challenges in the field of Social Enterprise. The case study is 24 page(s) long and it was first published on : Aug 17, 2023
At Fern Fort University, we recommend that Build It Green implement a hybrid organizational model that leverages its existing expertise in sustainable building practices and expands its reach through strategic partnerships with nonprofit organizations, government agencies, and private sector companies. This approach will allow Build It Green to:
- Scale its impact by reaching a wider audience and influencing industry-wide change.
- Generate sustainable revenue streams through social enterprise initiatives and impact investing.
- Strengthen its brand reputation as a leader in environmental sustainability and social responsibility.
2. Background
Build It Green is a non-profit organization dedicated to promoting sustainable building practices in the home construction industry. Founded by passionate individuals committed to environmental protection, Build It Green has established itself as a respected authority in green building certification and education. However, the organization faces challenges in scaling its impact and securing sustainable funding. The case study focuses on the organization's decision to expand its reach and create a more sustainable business model.
The main protagonists of the case study are:
- Sarah - Executive Director of Build It Green, who is passionate about the organization's mission and seeks to find a way to scale its impact.
- The Board of Directors - Concerned about the organization's financial sustainability and the need to reach a wider audience.
- Potential Partners - Various stakeholders including nonprofit organizations, government agencies, and private sector companies who could collaborate with Build It Green.
3. Analysis of the Case Study
Strategic Framework: The case study can be analyzed using the Social Enterprise Framework which emphasizes the integration of social mission with business strategy. This framework helps to identify the organization's core values, target beneficiaries, and potential revenue-generating activities.
Key Observations:
- Strong Mission and Expertise: Build It Green has a clear mission and demonstrated expertise in sustainable building practices.
- Limited Reach: The organization's impact is limited by its current resources and reliance on grant funding.
- Market Opportunity: There is a growing demand for sustainable building solutions, presenting a potential market for Build It Green's services.
- Partnership Potential: Collaboration with other organizations can leverage existing resources and expand reach.
Challenges:
- Financial Sustainability: Securing consistent funding to support the organization's growth.
- Scaling Impact: Reaching a wider audience and influencing industry-wide change.
- Maintaining Mission Focus: Balancing social mission with business objectives.
4. Recommendations
1. Hybrid Organizational Model:
- Establish a social enterprise arm: This arm will focus on developing revenue-generating initiatives that align with Build It Green's mission.
- Examples: Offering green building consulting services to developers, creating a marketplace for sustainable building materials, and developing educational programs for homeowners.
- Maintain a strong non-profit core: This core will continue to focus on advocacy, research, and education.
2. Strategic Partnerships:
- Nonprofit Organizations: Collaborate with organizations working in affordable housing, community development, and environmental protection.
- Government Agencies: Partner with local and state agencies to promote green building standards and incentivize sustainable construction.
- Private Sector Companies: Work with developers, builders, and material suppliers to integrate sustainable practices into their operations.
3. Impact Investing:
- Attract impact investors: Seek funding from investors who prioritize social and environmental impact alongside financial returns.
- Develop a clear social impact measurement framework: Track and report on the organization's social and environmental impact to attract impact investors.
5. Basis of Recommendations
1. Core Competencies and Consistency with Mission: The hybrid model and strategic partnerships leverage Build It Green's expertise in sustainable building practices while expanding its reach and impact.
2. External Customers and Internal Clients: The recommendations address the needs of both external customers (developers, builders, homeowners) and internal clients (the organization's staff and board).
3. Competitors: The recommendations position Build It Green as a leader in the emerging market for sustainable building solutions, differentiating it from competitors.
4. Attractiveness: The recommendations are attractive to potential investors and partners due to their strong social impact potential and potential for financial returns.
Assumptions:
- There is a growing demand for sustainable building solutions.
- Impact investors are interested in supporting organizations like Build It Green.
- Strategic partnerships can be established with organizations that share similar values.
6. Conclusion
By adopting a hybrid organizational model, pursuing strategic partnerships, and engaging in impact investing, Build It Green can achieve its goals of scaling its impact, securing sustainable funding, and becoming a leading force in the sustainable building movement.
7. Discussion
Alternatives:
- Remaining solely a non-profit: This approach would limit the organization's growth potential and reliance on grant funding.
- Becoming a for-profit company: This approach could compromise the organization's mission and focus on profit maximization.
Risks:
- Maintaining mission focus: Balancing social mission with business objectives.
- Financial sustainability: Generating sufficient revenue to support the organization's growth.
- Partnership challenges: Managing complex relationships with diverse partners.
Key Assumptions:
- The demand for sustainable building solutions will continue to grow.
- Impact investors will be willing to invest in Build It Green's mission.
- Strategic partnerships will be successful in expanding the organization's reach.
8. Next Steps
Timeline:
- Year 1: Develop a detailed business plan for the social enterprise arm, identify potential partners, and initiate fundraising efforts.
- Year 2: Launch the social enterprise arm, establish key partnerships, and begin implementing impact investment strategies.
- Year 3: Evaluate the effectiveness of the hybrid model, refine strategies, and expand operations.
Key Milestones:
- Develop a social enterprise business plan: Define the organization's revenue-generating activities and target market.
- Establish strategic partnerships: Secure agreements with key organizations.
- Secure impact investment funding: Raise capital from investors who prioritize social impact.
- Develop a social impact measurement framework: Track and report on the organization's social and environmental impact.
By implementing these recommendations, Build It Green can become a model for sustainable business practices and a leader in the growing movement for environmentally responsible home construction.
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Case Description
Construction-and home building, in particular-had been viewed as a backwater for innovation and entrepreneurship. But, as societies were forced to deal with the seemingly intractable problems of homelessness and climate change, new creative approaches were finding their way into the construction sector. The unique nature of the challenge: housing the next billion humans while not destroying the planet with antiquated designs, materials and methods. Four mini-cases of sustainable construction innovators highlight different approaches and business models which could contribute to solutions within the sector.
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