Free SATTVA eTECH: Enhancing Component Sourcing Flexibility Case Study Solution | Assignment Help

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Publish Date: 2024-11-03

Harvard Case - SATTVA eTECH: Enhancing Component Sourcing Flexibility

"SATTVA eTECH: Enhancing Component Sourcing Flexibility" Harvard business case study is written by Tarun Jain, Jishnu Hazra. It deals with the challenges in the field of Operations Management. The case study is 8 page(s) long and it was first published on : Sep 15, 2020

At Fern Fort University, we recommend that SATTVA eTECH implement a comprehensive supply chain management strategy focused on flexibility, resilience, and digital transformation. This strategy should encompass sourcing optimization, inventory management, logistics streamlining, and advanced analytics to enhance component sourcing flexibility and ensure long-term success.

2. Background

SATTVA eTECH, a leading manufacturer of electronic devices, faces challenges in its component sourcing due to fluctuating demand, supplier reliability issues, and the growing complexity of its product portfolio. The case study highlights the need for a more agile and responsive supply chain to address these challenges and maintain competitive advantage. The main protagonists are the company's CEO, Mr. Rao, and the head of operations, Mr. Kumar, who are tasked with finding a solution to improve sourcing flexibility.

3. Analysis of the Case Study

The case study can be analyzed through the lens of operations strategy and supply chain management frameworks.

Operations Strategy:

  • Competitive Priorities: SATTVA eTECH needs to prioritize flexibility and responsiveness in its operations to meet fluctuating demand and cater to diverse product needs.
  • Operations Strategy: The company should adopt a flexible manufacturing system to accommodate changing product designs and production volumes. This can be achieved through modular design, flexible automation, and cross-training of workforce.
  • Value Chain Analysis: SATTVA eTECH should analyze its value chain, focusing on sourcing, production, and distribution to identify areas for improvement and optimize lead times, cost, and quality.

Supply Chain Management:

  • Supply Chain Risk: The case highlights the risk of supplier dependence and disruptions. SATTVA eTECH needs to implement risk mitigation strategies, including supplier diversification, dual sourcing, and emergency stockpiles.
  • Inventory Management: The company should adopt lean manufacturing principles to minimize inventory holding costs and waste. This can be achieved through Just-in-Time (JIT) production, Kanban system, and materials requirements planning (MRP).
  • Logistics Optimization: SATTVA eTECH should streamline its logistics processes by leveraging technology and analytics. This includes real-time tracking, optimized routing, and efficient transportation management.

Digital Transformation:

  • Information Systems: SATTVA eTECH needs to invest in enterprise resource planning (ERP) systems to improve data visibility, communication, and collaboration across the supply chain.
  • Analytics: The company should leverage operations analytics to gain insights into demand patterns, supplier performance, and inventory levels. This data can be used to optimize forecasting, capacity planning, and decision making.

4. Recommendations

Short-Term:

  1. Supplier Diversification: SATTVA eTECH should diversify its supplier base to reduce dependence on any single supplier and mitigate risk. This can be achieved by identifying alternative suppliers and establishing long-term partnerships.
  2. Inventory Optimization: Implement a Just-in-Time (JIT) production system to reduce inventory holding costs and improve responsiveness. This requires close collaboration with suppliers and accurate demand forecasting.
  3. Technology Implementation: Invest in ERP systems and supply chain management software to improve data visibility, communication, and process automation. This will facilitate real-time tracking, demand forecasting, and inventory control.

Long-Term:

  1. Flexible Manufacturing System: Adopt a flexible manufacturing system to accommodate changing product designs and production volumes. This can be achieved through modular design, flexible automation, and cross-training of workforce.
  2. Supply Chain Resilience: Develop a supply chain resilience strategy that includes risk assessment, risk mitigation, and emergency response plans. This strategy should address potential disruptions such as natural disasters, political instability, and supplier failures.
  3. Digital Transformation: Embrace digital transformation across the supply chain by leveraging Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML) technologies. This will enable predictive analytics, automated decision making, and continuous improvement.

5. Basis of Recommendations

The recommendations are based on the following considerations:

  1. Core Competencies: The recommendations align with SATTVA eTECH's core competency in electronics manufacturing, focusing on enhancing flexibility, resilience, and efficiency.
  2. External Customers: The recommendations aim to improve product availability, delivery times, and product quality, ultimately enhancing customer satisfaction.
  3. Internal Clients: The recommendations will streamline processes, improve communication, and empower employees to make better decisions, leading to increased productivity and job satisfaction.
  4. Competitors: The recommendations will help SATTVA eTECH stay ahead of the competition by enabling faster product launches, lower costs, and improved customer service.
  5. Attractiveness: The recommendations are expected to generate positive ROI through reduced inventory costs, improved efficiency, and increased sales.

6. Conclusion

By implementing a comprehensive supply chain management strategy focused on flexibility, resilience, and digital transformation, SATTVA eTECH can overcome its current challenges and position itself for long-term success. The recommendations outlined in this case study solution will enable the company to respond effectively to changing market demands, mitigate risks, and enhance its competitive advantage.

7. Discussion

Alternatives:

  • Outsourcing: SATTVA eTECH could consider outsourcing some of its manufacturing or logistics operations to specialized providers. However, this could lead to loss of control over quality and lead times.
  • Vertical Integration: The company could consider integrating backward into its supply chain by acquiring or partnering with component suppliers. This would provide more control but could be expensive and complex.

Risks:

  • Implementation Challenges: Implementing the recommended changes requires change management, training, and investment.
  • Technology Adoption: Adopting new technologies requires expertise and infrastructure.
  • Supplier Collaboration: Effective collaboration with suppliers is crucial for success.

Key Assumptions:

  • The recommendations assume that SATTVA eTECH has the resources and commitment to implement the proposed changes.
  • The recommendations assume that the company's suppliers are willing to collaborate and adapt to new requirements.

8. Next Steps

  1. Form a cross-functional team: Establish a team comprising representatives from operations, supply chain, IT, and finance to lead the implementation process.
  2. Develop a detailed implementation plan: Define specific goals, timelines, and resources required for each recommendation.
  3. Pilot projects: Implement pilot projects to test and refine the proposed solutions before full-scale deployment.
  4. Continuous monitoring and improvement: Establish metrics to track progress and identify areas for further improvement.

By following these steps, SATTVA eTECH can effectively implement the recommended changes and achieve its goal of enhancing component sourcing flexibility, leading to improved operational efficiency, reduced costs, and enhanced customer satisfaction.

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Case Description

This case describes the sourcing contract selection challenge faced by an electronics manufacturing company. The company must decide whether to continue the existing wholesale price contract, or should they switch to the quantity flexibility contract suggested by the supplier.

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