Free Challenges in Developing Products for an Advanced Mobile Market: Sasken's Experience Case Study Solution | Assignment Help

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Written by Gary F. Smith
Publish Date: 2024-11-03

Harvard Case - Challenges in Developing Products for an Advanced Mobile Market: Sasken's Experience

"Challenges in Developing Products for an Advanced Mobile Market: Sasken's Experience" Harvard business case study is written by Varadharajan Sridhar, Selvaraj Vadivelu. It deals with the challenges in the field of Operations Management. The case study is 15 page(s) long and it was first published on : Mar 18, 2011

At Fern Fort University, we recommend Sasken adopt a comprehensive strategy to address the challenges of developing products for an advanced mobile market. This strategy should focus on building a robust operations strategy that emphasizes innovation, product development, and supply chain management, while simultaneously fostering a culture of continuous improvement and digital transformation.

2. Background

Sasken, a leading provider of engineering services for mobile and wireless devices, faces a challenging landscape. The advanced mobile market is marked by rapid technological advancements, intense competition, and ever-evolving customer demands. Sasken, with its focus on innovation and customer-centricity, must navigate this dynamic environment effectively. The case study highlights key challenges:

  • Rapid technological advancements: Keeping pace with the rapid evolution of mobile technologies requires significant investment in R&D and knowledge management.
  • Increasing complexity of mobile devices: The growing complexity of mobile devices necessitates a sophisticated product development process and robust quality management systems.
  • Short product lifecycles: The fast-paced nature of the market demands efficient production processes and supply chain management to ensure timely product launches and meet customer expectations.
  • Global competition: Sasken faces intense competition from global players, requiring a strong competitive strategy and effective international business operations.
  • Customer expectations: Customers demand high-quality, innovative products with seamless user experiences, necessitating a customer-centric approach to product development and service management.

3. Analysis of the Case Study

To analyze Sasken's situation, we can utilize the Porter's Five Forces Framework to understand the competitive landscape:

1. Threat of New Entrants: The mobile market is characterized by high barriers to entry due to significant capital investment, technology expertise, and established brand recognition. However, the threat of new entrants remains a concern, especially from emerging technology companies.

2. Bargaining Power of Buyers: Consumers have a high degree of bargaining power due to the availability of numerous alternatives and the ease of switching between providers. This necessitates a focus on customer satisfaction and product differentiation.

3. Bargaining Power of Suppliers: The bargaining power of suppliers, such as component manufacturers, is moderate. Sasken can leverage its volume and relationships to negotiate favorable terms.

4. Threat of Substitute Products: The threat of substitute products is significant, as alternative technologies and communication platforms constantly emerge. Sasken must proactively adapt to these trends and invest in innovation to stay ahead.

5. Competitive Rivalry: The mobile market is highly competitive, with established players like Samsung, Apple, and Huawei vying for market share. Sasken needs to differentiate itself through product innovation, customer focus, and cost-effectiveness.

4. Recommendations

To address the challenges and capitalize on opportunities, Sasken should implement the following recommendations:

1. Enhance Product Development Capabilities:

  • Invest in R&D: Prioritize research and development to stay ahead of the technological curve. Focus on developing innovative features and functionalities that differentiate Sasken's products.
  • Adopt Agile Development Methodologies: Implement agile methodologies to accelerate product development cycles, enhance flexibility, and foster collaboration.
  • Strengthen Quality Management: Implement robust quality management systems to ensure the delivery of high-quality products that meet customer expectations.

2. Optimize Operations Strategy:

  • Streamline Supply Chain: Optimize the supply chain by implementing Lean Manufacturing principles, Just-in-Time (JIT) production, and Inventory Management techniques.
  • Embrace Digital Transformation: Leverage technology and analytics to optimize operations, improve decision making, and enhance production processes.
  • Implement Enterprise Resource Planning (ERP): Integrate an ERP system to streamline operations, improve data visibility, and enhance production planning.
  • Focus on Cost Optimization: Implement cost-reduction initiatives across the value chain to improve profitability and competitiveness.

3. Foster a Culture of Innovation and Continuous Improvement:

  • Promote Employee Empowerment: Encourage employee participation in process improvement initiatives and create a culture of continuous learning.
  • Implement Six Sigma: Utilize Six Sigma methodologies to identify and eliminate inefficiencies in production processes and enhance quality control.
  • Embrace Kaizen: Foster a culture of continuous improvement through Kaizen principles, encouraging incremental improvements in all aspects of operations.

4. Strengthen International Business Operations:

  • Expand Global Presence: Explore strategic partnerships and acquisitions to expand into new markets and leverage local expertise.
  • Develop Global Supply Chain: Establish a robust global supply chain to ensure timely and cost-effective delivery of products to international customers.
  • Adapt to Cultural Differences: Develop a deep understanding of cultural nuances in different markets to ensure effective communication and customer engagement.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core Competencies and Consistency with Mission: The recommendations align with Sasken's core competencies in engineering and technology, and its mission to deliver innovative solutions for the mobile market.

  2. External Customers and Internal Clients: The recommendations prioritize customer satisfaction by focusing on product quality, innovation, and timely delivery. They also aim to empower employees and foster a collaborative work environment.

  3. Competitors: The recommendations address the competitive landscape by emphasizing differentiation through innovation, cost optimization, and global expansion.

  4. Attractiveness ' Quantitative Measures: The recommendations are expected to lead to improved profitability, increased market share, and enhanced customer satisfaction.

  5. Assumptions: The recommendations assume a continued growth in the mobile market, a willingness of Sasken to invest in R&D and digital transformation, and the ability to attract and retain skilled talent.

6. Conclusion

By implementing these recommendations, Sasken can effectively address the challenges of the advanced mobile market, enhance its competitiveness, and achieve sustainable growth. The focus on innovation, operational excellence, and customer-centricity will enable Sasken to thrive in this dynamic and demanding environment.

7. Discussion

Alternative Options:

  • Outsourcing: Sasken could consider outsourcing certain aspects of production or supply chain management to focus on core competencies.
  • Mergers and Acquisitions: Acquiring or merging with other companies could provide access to new technologies, markets, or expertise.

Risks and Key Assumptions:

  • Technological Disruption: The rapid pace of innovation in the mobile market poses a significant risk. Sasken must continuously adapt to new technologies and trends.
  • Economic Downturn: A global economic downturn could impact demand for mobile devices, affecting Sasken's revenue.
  • Talent Acquisition: Attracting and retaining skilled talent is crucial for Sasken's success.

8. Next Steps

Timeline with Key Milestones:

  • Year 1: Implement agile development methodologies, optimize supply chain, and initiate digital transformation initiatives.
  • Year 2: Expand global presence, invest in R&D for next-generation technologies, and implement Six Sigma methodologies.
  • Year 3: Complete digital transformation, establish a robust global supply chain, and achieve significant cost optimization.

By following these recommendations and implementing the necessary actions, Sasken can position itself for continued success in the dynamic and competitive mobile market.

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Case Description

Sasken, a communication software company based in India, provides research and development support to leading wireless device vendors from its offshore centres in India in an intellectual property-oriented product and services space. Sasken has faced a number of challenges in building an advanced multimedia player for high-end mobile handsets for the Japanese market. The Japanese market is one of the most advanced in the mobile services it offers, and is well ahead of the rest of the world in terms of handset functions and features. Located in an offshore centre far away from the target market, in a country where the mobile industry is still evolving, the Sasken project team faced a number of challenges in building a technology-intensive product according to its client's specific requirements. With high client expectations and norms regarding quality, completeness of the product and timeliness of delivery, the Sasken project manager had to successfully manage evolving technical requirements for the product from the company's offshore centre in Bangalore. Sasken's project team also had to cope with unavailability of tools and platforms, with communication and co-ordination challenges, and with cultural differences that were typical of offshore product development. This case illustrates how having clarity on product features, following a suitable process orientation, adhering to quality and timeline expectations, effectively dealing with a distributed team setup, and managing cross-cultural issues are important pre-requisites for success in offshore software development.

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