Free Briscola-Pizza Society: Scaling Affordable Luxury Case Study Solution | Assignment Help

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Written by Gary F. Smith
Publish Date: 2024-12-03

Harvard Case - Briscola-Pizza Society: Scaling Affordable Luxury

"Briscola-Pizza Society: Scaling Affordable Luxury" Harvard business case study is written by Gary P. Pisano, Federica Gabrieli. It deals with the challenges in the field of Operations Management. The case study is 44 page(s) long and it was first published on : Sep 17, 2020

At Fern Fort University, we recommend Briscola-Pizza Society (BPS) adopt a strategic growth plan focused on operational efficiency, product innovation, and controlled expansion. This plan leverages BPS's core competencies in quality ingredients, authentic Italian cuisine, and customer service to achieve sustainable growth while maintaining its 'affordable luxury' positioning.

2. Background

Briscola-Pizza Society is a successful Italian restaurant chain known for its high-quality, affordable pizzas and vibrant atmosphere. Founded by two passionate Italian chefs, BPS has experienced rapid growth through word-of-mouth and a strong online presence. However, the founders face challenges in scaling the business while maintaining quality and consistency. They are considering expanding to new markets, introducing new menu items, and improving operational efficiency.

3. Analysis of the Case Study

Operations Strategy: BPS's current success is based on a strong foundation of quality ingredients, authentic recipes, and efficient operations. However, scaling this model requires a robust operations strategy that addresses:

  • Supply Chain Management: BPS needs to establish a reliable and scalable supply chain for sourcing high-quality ingredients. This involves developing relationships with suppliers, implementing inventory control systems, and optimizing logistics management.
  • Manufacturing Processes: Standardizing and streamlining production processes is crucial for maintaining consistency across multiple locations. This includes implementing Lean Manufacturing principles, utilizing Six Sigma methodologies, and adopting Just-in-Time (JIT) production techniques.
  • Capacity Planning: Accurately forecasting demand and planning for future capacity is essential for managing growth. BPS should utilize demand forecasting methods, implement Materials Requirements Planning (MRP) systems, and consider outsourcing certain production processes.
  • Quality Management: Maintaining the high quality of food and service is paramount. BPS should implement Total Quality Management (TQM) principles, establish robust quality control measures, and utilize statistical process control techniques.

Innovation and Product Development: To attract new customers and maintain relevance, BPS needs to continuously innovate its menu and offerings. This involves:

  • Product Development: Introducing new pizza varieties, incorporating seasonal ingredients, and exploring other Italian dishes can broaden appeal. This process should involve market research, customer feedback, and testing new recipes.
  • Technology and Analytics: Leveraging technology to enhance the customer experience and drive innovation is crucial. This includes implementing online ordering systems, utilizing data analytics to understand customer preferences, and exploring new delivery models.

Expansion Strategy: BPS's expansion strategy should be carefully planned and executed to ensure sustainable growth. This involves:

  • International Business: Exploring international markets presents significant opportunities. However, BPS needs to consider cultural differences, regulatory requirements, and logistical challenges.
  • Business Expansion: Opening new locations requires careful selection of sites, market research, and planning for staffing and operations. BPS should consider franchising or partnerships to accelerate expansion.

4. Recommendations

  1. Implement a Robust Operations Strategy:

    • Supply Chain Optimization: Develop a comprehensive supply chain management plan, including supplier relationships, inventory control, and logistics management.
    • Process Standardization: Implement Lean Manufacturing principles, utilize Six Sigma methodologies, and adopt Just-in-Time (JIT) production techniques to standardize and streamline production processes.
    • Capacity Planning: Utilize demand forecasting methods, implement Materials Requirements Planning (MRP) systems, and consider outsourcing specific production processes to manage future capacity.
    • Quality Control: Establish robust quality control measures, implement Total Quality Management (TQM) principles, and utilize statistical process control techniques to maintain high-quality standards.

  2. Embrace Innovation and Product Development:

    • Menu Innovation: Introduce new pizza varieties, incorporate seasonal ingredients, and explore other Italian dishes to broaden appeal. Conduct market research, gather customer feedback, and test new recipes.
    • Technology Integration: Implement online ordering systems, utilize data analytics to understand customer preferences, and explore new delivery models to enhance the customer experience.

  3. Execute a Controlled Expansion Strategy:

    • Market Research: Thoroughly research potential international markets, considering cultural differences, regulatory requirements, and logistical challenges.
    • Strategic Partnerships: Explore franchising or partnering with local operators to accelerate expansion while maintaining brand consistency.
    • Location Selection: Carefully select new locations based on market research, demographic data, and competitive analysis.
    • Staffing and Training: Develop a comprehensive training program for new employees to ensure consistency in service and quality across all locations.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core Competencies: The recommendations leverage BPS's core competencies in quality ingredients, authentic Italian cuisine, and customer service.
  • Customer Focus: The recommendations aim to enhance the customer experience through innovation, quality, and accessibility.
  • Competitors: The recommendations address the competitive landscape by focusing on differentiation through quality, innovation, and operational efficiency.
  • Financial Viability: The recommendations are designed to drive sustainable growth, optimize resource allocation, and enhance profitability.

6. Conclusion

By implementing these recommendations, Briscola-Pizza Society can achieve sustainable growth while maintaining its 'affordable luxury' positioning. The focus on operational efficiency, product innovation, and controlled expansion will enable BPS to scale its business while maintaining its unique brand identity and customer loyalty.

7. Discussion

Alternative Options:

  • Aggressive Expansion: While attractive, rapid expansion without proper planning can lead to quality issues and financial strain.
  • Focus on Existing Markets: While a safe approach, this may limit growth potential and lead to market saturation.

Risks and Key Assumptions:

  • Supply Chain Disruptions: Global supply chain disruptions could impact ingredient availability and pricing.
  • Competitive Pressure: Increased competition from other Italian restaurants or fast-casual chains could erode market share.
  • Consumer Preferences: Changing consumer preferences could impact demand for Italian food.

8. Next Steps

  1. Develop a Detailed Operations Strategy: Within 6 months, BPS should develop a comprehensive operations strategy encompassing supply chain management, production processes, capacity planning, and quality control.
  2. Implement Innovation Initiatives: Within 12 months, BPS should introduce new menu items, implement online ordering systems, and utilize data analytics to enhance the customer experience.
  3. Explore Expansion Opportunities: Within 18 months, BPS should conduct thorough market research for international expansion and explore strategic partnerships.

By taking these steps, Briscola-Pizza Society can successfully scale its business while maintaining its commitment to quality, authenticity, and customer satisfaction.

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Case Description

Riccardo Cortese and Federico Pinna were the CEOs of Briscola-Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that characterized family-run Italian restaurants. In 2017, Francesco Trapani, the former CEO of luxury jewelry company Bulgari, had taken a majority stake in the chain, which had switched to a format of "affordable luxury." At the end of 2019, Briscola counted six restaurants in the northern regions of Italy and its founders were grappling with a series of questions: Should they consolidate their position in other Italian regions or expand directly abroad? In which countries would their concept work best? Should they change their direct ownership model? If so, what kinds of partnerships, licensing agreements, and franchise models should they use? Finally, what was the right degree of standardization across their restaurants? Allowing some variations in the menu at the restaurant level would be attractive to target specific segments of their clientele, but would this complicate their operations and potentially hinder their growth?

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