Harvard Case - BRAC: Working-from-Home in Emerging Markets
"BRAC: Working-from-Home in Emerging Markets" Harvard business case study is written by Prithwiraj Choudhury, Tarun Khanna. It deals with the challenges in the field of Operations Management. The case study is 18 page(s) long and it was first published on : Aug 22, 2022
This case study solution recommends a comprehensive approach to BRAC's transition to a hybrid work model, prioritizing employee well-being, operational efficiency, and long-term sustainability. Our recommendations focus on leveraging technology to enhance productivity, fostering a collaborative work environment, and adapting to the unique challenges of emerging markets.
2. Background
BRAC, a leading international development organization, faced the challenge of transitioning to a work-from-home model during the COVID-19 pandemic. This shift presented both opportunities and challenges, particularly in emerging markets where infrastructure and internet access could be limited. The case study focuses on BRAC's efforts to adapt, including implementing new technologies, training employees, and addressing concerns about productivity and employee well-being.
The main protagonists of the case study are:
- BRAC's leadership: Responsible for navigating the transition, making strategic decisions, and ensuring the organization's continued success.
- BRAC's employees: Adapting to the new work environment, facing challenges like internet access and maintaining work-life balance.
- BRAC's technology team: Developing and implementing solutions to support the remote workforce, including communication tools and data management systems.
3. Analysis of the Case Study
This case study can be analyzed through the lens of Operations Strategy, focusing on how BRAC can optimize its operations for a hybrid work model while maintaining its core mission and values. We can utilize the Operations Strategy Framework to assess the key elements of BRAC's situation:
1. Mission and Core Competencies: BRAC's mission is to empower people and communities through development programs. This requires a highly skilled and motivated workforce, which is a core competency. The transition to a hybrid model must maintain this competency while adapting to new work dynamics.
2. External Environment: BRAC operates in emerging markets with varying levels of infrastructure and internet access. This poses challenges for effective communication and data management. Additionally, the organization must consider the competitive landscape, where other NGOs and development organizations are also adapting to remote work.
3. Internal Environment: BRAC's internal environment includes its organizational structure, culture, and technology infrastructure. The existing structure and culture may need adjustments to accommodate a hybrid model, and technology investments are crucial for effective communication and collaboration.
4. Operations Strategy: BRAC needs to develop an operations strategy that balances efficiency, productivity, and employee well-being. This strategy should encompass:
- Technology and Analytics: Investing in robust communication platforms, cloud-based collaboration tools, and data analytics to enhance productivity and monitor performance.
- Supply Chain Management: Optimizing resource allocation, inventory management, and logistics to support remote operations.
- Human Resource Management: Developing training programs, policies, and support systems to address employee concerns about work-life balance, mental health, and technology proficiency.
- Process Improvement: Streamlining workflows, leveraging automation where possible, and implementing continuous improvement initiatives to enhance efficiency.
4. Recommendations
1. Technology Investment and Implementation:
- Invest in robust communication platforms: Implement secure and reliable platforms like Microsoft Teams, Zoom, or Google Meet for video conferencing, instant messaging, and file sharing.
- Adopt cloud-based collaboration tools: Utilize platforms like Google Workspace or Microsoft 365 for document sharing, project management, and collaborative work.
- Implement data management systems: Invest in cloud-based data management systems to ensure secure and efficient data storage, retrieval, and analysis.
- Provide comprehensive training: Offer training programs to employees on using new technologies effectively and safely.
2. Hybrid Work Model Implementation:
- Develop clear policies and guidelines: Define clear policies for remote work, including expectations for communication, attendance, and performance.
- Promote flexible work arrangements: Offer flexible work schedules and options for employees to manage their work-life balance.
- Foster a collaborative work environment: Encourage virtual team building activities, regular communication, and opportunities for collaboration.
- Address concerns about employee well-being: Provide mental health resources, support programs, and opportunities for employees to connect with colleagues.
3. Continuous Improvement and Monitoring:
- Implement performance indicators: Track key performance indicators (KPIs) related to productivity, employee satisfaction, and project completion rates.
- Conduct regular reviews and feedback: Gather feedback from employees and stakeholders to identify areas for improvement and adapt the hybrid model as needed.
- Encourage innovation and process improvement: Promote a culture of continuous improvement by encouraging employees to identify and implement process improvements.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations focus on enhancing productivity, communication, and collaboration, which are crucial for BRAC to achieve its mission.
- External customers and internal clients: The recommendations consider the needs of both external beneficiaries and internal stakeholders, ensuring that the hybrid model benefits all parties involved.
- Competitors: The recommendations aim to position BRAC as a leader in the development sector by adopting innovative technologies and best practices for remote work.
- Attractiveness ' quantitative measures if applicable: While quantifying the impact of a hybrid model is challenging, these recommendations are expected to enhance efficiency, reduce operational costs, and improve employee satisfaction, ultimately contributing to BRAC's overall success.
- Assumptions: These recommendations assume that BRAC has the resources and commitment to invest in technology, training, and ongoing support for a successful hybrid work model.
6. Conclusion
By implementing these recommendations, BRAC can successfully transition to a hybrid work model that enhances operational efficiency, empowers employees, and ensures the organization's continued success in achieving its mission. This approach will allow BRAC to adapt to the evolving global landscape while maintaining its commitment to development and social impact.
7. Discussion
Alternatives not selected:
- Fully remote work: While this option could offer flexibility, it might not be feasible for all roles and could lead to challenges in maintaining a cohesive team culture.
- Traditional office-based model: This option would not leverage the benefits of a hybrid model and could limit BRAC's ability to attract and retain talent.
Risks and key assumptions:
- Technology infrastructure: The success of the hybrid model depends on reliable and accessible technology infrastructure in emerging markets.
- Employee buy-in: Effective implementation requires employee buy-in and a willingness to adapt to new ways of working.
- Data security: Implementing robust data security measures is crucial to protect sensitive information.
8. Next Steps
- Pilot program: Implement a pilot program for a select group of employees to test and refine the hybrid model.
- Training and communication: Develop and implement comprehensive training programs and communication strategies to support the transition.
- Performance monitoring and evaluation: Regularly monitor key performance indicators and conduct evaluations to assess the effectiveness of the hybrid model.
- Continuous improvement: Foster a culture of continuous improvement by encouraging employee feedback and implementing changes based on data and insights.
By taking these steps, BRAC can effectively transition to a hybrid work model that optimizes its operations, empowers employees, and ensures its continued success in achieving its mission of development and social impact.
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