Harvard Case - Washington Avenue: Road Diet or Road Buffet? (A)
"Washington Avenue: Road Diet or Road Buffet? (A)" Harvard business case study is written by Gabrielle Adams, Gerry Yemen. It deals with the challenges in the field of Organizational Behavior. The case study is 10 page(s) long and it was first published on : Aug 9, 2023
At Fern Fort University, we recommend that the City of Washington, D.C. proceed with the Road Diet plan for Washington Avenue, focusing on a phased implementation approach. This approach will prioritize safety improvements and address concerns of local businesses and residents, while minimizing disruption and maximizing community engagement.
2. Background
The case study focuses on the City of Washington, D.C.'s decision regarding the future of Washington Avenue, a major thoroughfare with increasing traffic congestion and safety concerns. Two main options are presented: a Road Diet, which would reduce the number of travel lanes to prioritize pedestrian and cyclist safety, or a Road Buffet, which would maintain the current lane configuration and focus on traffic flow management. The case highlights the contrasting perspectives of various stakeholders, including residents, businesses, and city officials, each with their own priorities and concerns.
The main protagonists of the case study are:
- Mayor Jones: The city's leader, responsible for making the final decision on Washington Avenue's future.
- Councilmember Green: A vocal advocate for the Road Diet, prioritizing pedestrian and cyclist safety.
- Councilmember White: A proponent of the Road Buffet, prioritizing traffic flow and business interests.
- Local residents: Concerned about safety, accessibility, and potential negative impacts on their neighborhood.
- Business owners: Worried about potential disruptions, reduced parking, and impact on their customer base.
3. Analysis of the Case Study
The case study can be analyzed through the lens of organizational behavior, change management, and stakeholder management.
Organizational Behavior: The case highlights different leadership styles and their impact on decision-making. Mayor Jones, facing pressure from different stakeholders, needs to navigate a complex decision-making process. Councilmember Green and Councilmember White represent opposing viewpoints, showcasing power and influence dynamics within the city council.
Change Management: Implementing a Road Diet represents a significant organizational change for the city. It requires careful planning and execution to minimize resistance to change from residents and businesses. Effective communication patterns and employee engagement are crucial to ensure a smooth transition and minimize potential negative impacts.
Stakeholder Management: The case emphasizes the importance of considering the needs and perspectives of all stakeholders. Conflict resolution and negotiation are essential to address concerns and build consensus. The city needs to develop a communication strategy to effectively engage with residents, businesses, and other stakeholders throughout the decision-making process.
4. Recommendations
- Phased Implementation: Instead of a complete overhaul, the city should implement the Road Diet in phases. This allows for gradual adjustments, monitoring of impact, and addressing concerns as they arise.
- Prioritize Safety Improvements: The initial phase should focus on safety improvements, such as pedestrian crosswalks, bike lanes, and traffic calming measures. This will demonstrate the city's commitment to safety and address concerns of residents and cyclists.
- Community Engagement: The city should actively engage with residents and businesses throughout the implementation process. This includes conducting public meetings, surveys, and focus groups to gather feedback, address concerns, and build support.
- Economic Mitigation: The city should offer financial assistance and support to businesses potentially affected by the Road Diet. This may include grants, loans, or marketing programs to help them adapt to the changes.
- Monitoring and Evaluation: The city should continuously monitor the impact of the Road Diet on traffic flow, safety, and business activity. This data will inform future adjustments and ensure the project's effectiveness.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The city's mission includes promoting public safety and sustainable transportation. The Road Diet aligns with these goals by prioritizing pedestrian and cyclist safety and reducing traffic congestion.
- External Customers and Internal Clients: The recommendations consider the needs of both external customers (residents, cyclists, and drivers) and internal clients (city officials and businesses). The phased implementation approach aims to minimize disruption and maximize community engagement.
- Competitors: The case study does not provide information on competitors. However, the city should consider best practices from other cities that have successfully implemented similar road diets.
- Attractiveness - Quantitative Measures: The case study does not provide specific quantitative data on the potential benefits of the Road Diet. However, the city should conduct cost-benefit analyses to assess the financial impact of the project and justify its implementation.
6. Conclusion
The Road Diet presents a viable solution to address the safety concerns and traffic congestion on Washington Avenue. By implementing the project in phases, prioritizing safety improvements, and engaging with stakeholders, the city can minimize disruption and maximize benefits for all.
7. Discussion
Other alternatives not selected include:
- Status Quo: Maintaining the current lane configuration would address concerns of drivers and businesses who prioritize traffic flow. However, it would fail to address the growing safety concerns and could lead to further congestion in the long run.
- Road Buffet: While this option addresses traffic flow, it does not prioritize safety and may not be sustainable in the long term.
Risks and Key Assumptions:
- Resistance to Change: There could be significant resistance from residents and businesses who are accustomed to the current road configuration.
- Economic Impact: The Road Diet could have a negative impact on some businesses, particularly those reliant on street parking.
- Implementation Challenges: The phased implementation approach requires careful planning and coordination to ensure a smooth transition.
8. Next Steps
- Public Outreach: Hold public meetings and town hall sessions to present the phased implementation plan and gather feedback from residents and businesses.
- Pilot Program: Implement a pilot program on a small section of Washington Avenue to test the Road Diet's effectiveness and gather data.
- Financial Planning: Develop a budget for the project, including funding for safety improvements, community engagement, and economic mitigation measures.
- Timeline: Establish a timeline for the phased implementation of the Road Diet, with clear milestones and deadlines.
By taking these steps, the City of Washington, D.C. can effectively implement the Road Diet while minimizing disruption and maximizing community engagement. This will ensure the project's success and contribute to a safer and more sustainable transportation system for all.
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Case Description
In this field-based case, the City of Philadelphia's Office of Transportation, Infrastructure, and Sustainability is deciding how best to improve safety and move more people and goods in a way that would provide economic opportunities on a major corridor. The problem-solving opportunities in the city's repaving process set the stage for an exploration of creative problem-solving and introduction of the concept of subtraction neglect. The case opens with the director of the Office of Complete Streets thinking about all the options for the major corridor and considering tensions around how each stakeholder might perceive change on Washington Avenue. The director's team engages with numerous city departments, businesses, and community members for input around potential changes that would culminate in proposed lane reconfiguration options to present publicly. The team starts going through the transportation planners' toolbox of what is possible: What are the priorities? What will each cost? Will they be easily incorporated into the paving project? And if the team had play money to put toward the different improvements, where would it put it? This case is suitable for MBA and undergraduate organizational behavior or strategy courses. It could be used at the end of the module about problem-solving, making change, and removing complexity. This case can also be used to teach students about managing stakeholders with different interests and goals. Firms across industries seek managers with skill in problem-solving, and as such, this case could also be used in a broader introductory organizational behavior, innovation, design-thinking, creativity, human resources, or strategy course.
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