Harvard Case - EnactusOC: Motivating a Student Leadership Team During a Global Pandemic
"EnactusOC: Motivating a Student Leadership Team During a Global Pandemic" Harvard business case study is written by Kyleen Myrah, Kerry Rempel, Stacey Fenwick. It deals with the challenges in the field of Organizational Behavior. The case study is 15 page(s) long and it was first published on : Sep 30, 2022
At Fern Fort University, we recommend a multi-faceted approach to revitalize the EnactusOC student leadership team, addressing both the immediate challenges posed by the pandemic and the long-term need for sustainable engagement and motivation. This approach will leverage a combination of leadership styles, organizational culture, team dynamics, and motivation theories to foster a resilient and impactful team.
2. Background
This case study focuses on EnactusOC, a student-led organization at the University of California, Irvine, dedicated to developing sustainable business solutions to address global challenges. The organization faced significant challenges due to the COVID-19 pandemic, including:
- Reduced engagement: The transition to online learning and social distancing measures led to a decline in student participation and enthusiasm.
- Difficulty in project execution: The pandemic disrupted traditional project implementation strategies, making it challenging to connect with communities and achieve desired outcomes.
- Leadership challenges: The leadership team struggled to maintain motivation and effectively manage the team remotely.
The case study highlights the challenges faced by the EnactusOC leadership team, particularly President Emily and Vice President Kevin, in motivating and engaging their members during this unprecedented time.
3. Analysis of the Case Study
This case study can be analyzed through the lens of organizational behavior, focusing on the following key aspects:
- Leadership Styles: The case study highlights the need for a transformational leadership approach, where leaders inspire and motivate their team members by focusing on shared goals and values. Emily and Kevin need to shift from a transactional leadership style, focused on rewards and punishments, to one that emphasizes empowerment, collaboration, and individual growth.
- Organizational Culture: The EnactusOC team needs to foster a culture of resilience, adaptability, and innovation to thrive in the face of challenges. This involves promoting open communication, celebrating successes, and encouraging a growth mindset.
- Team Dynamics: The pandemic has significantly impacted team dynamics, leading to a decline in employee engagement and job satisfaction. The leadership team needs to prioritize team building techniques and create opportunities for virtual interaction and collaboration.
- Motivation Theories: The case study highlights the importance of applying motivation theories to effectively engage students. The leadership team should leverage intrinsic motivation by emphasizing the impact of projects, providing opportunities for personal growth, and fostering a sense of purpose. Extrinsic motivation can also be used through recognition programs, rewards, and opportunities for leadership development.
4. Recommendations
To address the challenges faced by EnactusOC, the following recommendations are proposed:
1. Reimagine Leadership:
- Adopt a Transformational Leadership Style: Emily and Kevin should focus on inspiring their team members by emphasizing the positive impact of their work, celebrating successes, and providing opportunities for growth.
- Empower Team Members: Delegate responsibilities, encourage initiative, and provide opportunities for leadership development within the team.
- Foster a Culture of Open Communication: Encourage regular communication, feedback, and collaboration through virtual platforms.
2. Revitalize Team Dynamics:
- Create Virtual Team Building Activities: Organize online events, workshops, and social gatherings to foster camaraderie and connection.
- Implement a Virtual Collaboration Platform: Utilize tools like Slack or Microsoft Teams to facilitate communication, project management, and knowledge sharing.
- Promote Cross-Functional Collaboration: Encourage members from different disciplines to work together on projects, fostering a sense of shared purpose and learning.
3. Enhance Motivation and Engagement:
- Develop a Clear Vision and Mission: Reiterate the organization's purpose and values, emphasizing the positive impact of their work on the community.
- Implement a Recognition Program: Acknowledge and celebrate individual and team achievements, providing public recognition and tangible rewards.
- Offer Leadership Development Opportunities: Provide training and mentorship programs to enhance leadership skills and empower members to take on greater responsibility.
4. Adapt to the New Reality:
- Embrace Virtual Project Execution: Develop innovative strategies for virtual project implementation, leveraging technology and online platforms to connect with communities.
- Explore New Partnerships: Seek out virtual partnerships with organizations and individuals who can support project execution and provide valuable insights.
- Focus on Impact Measurement: Develop robust metrics to track project impact and demonstrate the value of EnactusOC's work.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The recommendations align with EnactusOC's mission to develop sustainable business solutions and empower students to make a positive impact.
- External Customers and Internal Clients: The recommendations aim to enhance engagement with both external stakeholders, such as community partners, and internal clients, including team members and faculty advisors.
- Competitors: The recommendations focus on developing a unique value proposition that sets EnactusOC apart from other student organizations by emphasizing innovation, adaptability, and impact.
- Attractiveness: The recommendations are expected to increase student engagement, enhance project impact, and strengthen the organization's reputation, ultimately contributing to its long-term success.
6. Conclusion
By implementing these recommendations, EnactusOC can overcome the challenges posed by the pandemic and emerge as a stronger, more resilient organization. The leadership team can foster a culture of motivation, engagement, and innovation, ensuring that EnactusOC continues to make a positive impact on the world.
7. Discussion
While the recommendations outlined above offer a comprehensive approach to revitalizing EnactusOC, there are other alternative options to consider:
- Focusing solely on virtual projects: This approach might limit the scope of projects and potentially reduce the impact on communities.
- Prioritizing traditional project execution: This option might be challenging due to ongoing pandemic restrictions and could limit the organization's adaptability.
The chosen recommendations strike a balance between these alternatives, leveraging the benefits of virtual platforms while also exploring opportunities for traditional project implementation as restrictions ease.
Key Assumptions:
- The leadership team is committed to implementing the recommendations and fostering a culture of change.
- Students are receptive to the proposed changes and willing to embrace new ways of working.
- The university provides adequate support and resources for EnactusOC's activities.
8. Next Steps
The following steps should be taken to implement the recommendations:
Timeline:
- Month 1: Conduct a team-wide survey to assess current levels of engagement and identify key areas for improvement.
- Month 2: Develop a comprehensive action plan based on the survey results and implement the recommended changes.
- Month 3: Launch virtual team building activities and implement a virtual collaboration platform.
- Month 4: Introduce a recognition program and provide leadership development opportunities for team members.
- Month 6: Evaluate the effectiveness of the implemented changes and make necessary adjustments.
By taking these steps, EnactusOC can effectively address the challenges posed by the pandemic and emerge as a stronger, more resilient organization, ready to make a lasting impact on the world.
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Case Description
EnactusOC is a student-led group that had attracted and retained students successfully for over 15 years. In the late spring of 2020, amid the global pandemic, Nicole Sapieha, the current President, found herself at the helm of an organization of students separated by space and time and lacking opportunities for connection. Through the summer of 2020, Sapieha and her team built online and limited face-to-face interaction (when and where permitted) with students from four campuses in separate cities. Early in the fall, it becomes apparent to Sapieha and her team that interactions will need to be virtual for the foreseeable future, and certainly for the 2020/21 academic year. In addition, the much anticipated and highly rewarding regional and national competitions were moving online. As the fall semester winds down and the Christmas holiday break nears, Sapieha recognizes that team morale is at an all-time low, there is little excitement for competitions, and motivation for leading community projects is waning. How could she engage students to participate when none of the usual perks of Enactus existed? This case deals with the challenges involved in motivating and organizing a geographically separated team of students to create meaningful and impactful projects without the usual social and emotional benefits of face-to-face connection. It also explores the difficulties that leaders experience when generating enthusiasm and buy-in when rewards have changed.
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