Harvard Case - "The Best" FIFA Football Awards 2019: Who is the Best Men's Coach in the World?
""The Best" FIFA Football Awards 2019: Who is the Best Men's Coach in the World?" Harvard business case study is written by Juan M. Parra, SYLVIA ROHLFER, Pablo Alamo. It deals with the challenges in the field of Organizational Behavior. The case study is 11 page(s) long and it was first published on : Dec 31, 2022
At Fern Fort University, we recommend a comprehensive analysis of the FIFA Best Men's Coach Award criteria, considering both objective performance metrics and subjective leadership qualities. This analysis should involve a multi-faceted approach, incorporating leadership styles, organizational culture, team dynamics, and motivation theories to determine the most deserving candidate.
2. Background
The case study focuses on the 2019 FIFA Best Men's Coach Award, highlighting the debate surrounding the selection process. The award recognizes the coach who has achieved the most outstanding performance during the year, based on a combination of results, style of play, and overall contribution to the sport.
The main protagonists are the three nominated coaches:
- J'rgen Klopp: Manager of Liverpool FC, who won the UEFA Champions League and the UEFA Super Cup.
- Pep Guardiola: Manager of Manchester City FC, who won the Premier League and the EFL Cup.
- Mauricio Pochettino: Manager of Tottenham Hotspur FC, who reached the UEFA Champions League final.
Each coach presents a strong case, demonstrating exceptional leadership, tactical acumen, and team management skills. However, the case study raises questions about the fairness and objectivity of the award selection process, highlighting the subjective nature of judging coaching performance.
3. Analysis of the Case Study
To analyze the case, we can utilize a framework that considers both objective and subjective factors:
Objective Performance Metrics:
- Trophies Won: This is a traditional and widely accepted metric for evaluating coaching success. Klopp and Guardiola both won multiple trophies in 2019, while Pochettino reached the Champions League final but did not win any trophies.
- League Position: Guardiola's Manchester City won the Premier League, demonstrating consistent dominance over the season. Klopp's Liverpool finished second, while Pochettino's Tottenham finished fourth.
- Tactical Innovation: All three coaches are known for their innovative tactical approaches, but Guardiola's emphasis on possession-based football and Klopp's high-intensity pressing style stand out as particularly influential.
Subjective Leadership Qualities:
- Leadership Style: Klopp's charismatic and inspirational leadership has been instrumental in transforming Liverpool into a winning team. Guardiola's meticulous attention to detail and tactical brilliance are also highly regarded. Pochettino's ability to build a cohesive and competitive team despite limited resources is another key factor.
- Team Dynamics: Each coach has fostered a strong team spirit and a winning mentality within their respective squads. The positive impact of their leadership on player performance and morale is evident.
- Motivation Theories: The coaches employ different motivational strategies. Klopp's emphasis on collective effort and team spirit resonates with his players, while Guardiola's focus on individual excellence and tactical discipline drives his squad. Pochettino's emphasis on trust and personal connection with his players is another effective approach.
4. Recommendations
To ensure a fair and objective selection process for the FIFA Best Men's Coach Award, we recommend the following:
- Develop a Clear and Transparent Award Criteria: The FIFA should establish a clear and transparent set of criteria for the award, outlining the relative weight given to objective performance metrics and subjective leadership qualities. This will increase the legitimacy and credibility of the award.
- Implement a Multi-Stage Selection Process: The selection process should involve multiple stages, starting with a shortlist based on objective performance metrics and then progressing to a more subjective evaluation of leadership qualities. This will ensure a more comprehensive and balanced assessment.
- Incorporate Expert Panel Reviews: A panel of independent experts in football management and leadership should be involved in the evaluation process. This will provide valuable insights and perspectives from experienced professionals.
- Promote Open Dialogue and Public Transparency: FIFA should encourage open dialogue and public transparency throughout the selection process, allowing fans and stakeholders to engage in discussions and provide feedback. This will enhance the accountability and legitimacy of the award.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The FIFA Best Men's Coach Award aims to recognize excellence in coaching, which encompasses both performance and leadership. Our recommendations ensure that the award aligns with its core mission.
- External Customers and Internal Clients: The award is intended to honor the best coach in the world, reflecting the opinions of fans, players, and the wider football community. Our recommendations ensure that the selection process is fair and transparent, satisfying all stakeholders.
- Competitors: The award is highly competitive, with numerous talented coaches vying for recognition. Our recommendations provide a robust framework for selecting the most deserving candidate, ensuring a fair and objective process.
- Attractiveness: Our recommendations enhance the attractiveness and credibility of the award by promoting transparency, objectivity, and expert involvement. This will increase the prestige and value of the award for both the recipient and FIFA.
6. Conclusion
The FIFA Best Men's Coach Award is a prestigious recognition of excellence in football management. By implementing our recommendations, FIFA can ensure a fair and objective selection process, enhancing the legitimacy and credibility of the award. This will ultimately contribute to the growth and development of the sport, recognizing and rewarding outstanding coaches who inspire and lead their teams to success.
7. Discussion
Alternative approaches to selecting the Best Men's Coach include:
- Purely objective metrics: This would focus solely on trophies won, league position, and other quantifiable achievements, potentially neglecting the importance of leadership and team dynamics.
- Subjective voting by fans and players: This approach could be influenced by bias and popularity, potentially overlooking deserving coaches who are less well-known or supported.
The risk associated with our recommendations lies in the potential for subjectivity and bias in the expert panel evaluations. However, this risk can be mitigated by selecting a diverse and experienced panel with a strong understanding of football management and leadership.
8. Next Steps
To implement our recommendations, FIFA should:
- Establish a working group: Form a working group comprising representatives from FIFA, football experts, and stakeholders to develop a detailed plan for implementing the recommended changes.
- Develop a revised award criteria: The working group should develop a clear and comprehensive set of criteria for the award, outlining the weighting of objective and subjective factors.
- Pilot the new selection process: The revised selection process should be piloted in the next award cycle to ensure its effectiveness and gather feedback from stakeholders.
- Communicate the changes to the public: FIFA should communicate the changes to the award criteria and selection process to the public, promoting transparency and understanding.
By taking these steps, FIFA can ensure that the Best Men's Coach Award remains a prestigious and meaningful recognition of excellence in football management.
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Case Description
In August 2019, Paraguayan sports journalist Edgar Cantero, correspondent for various international media outlets and digital channels specializing in football (soccer in the US), wondered which of the world's football coaches was most qualified to receive 'The Best' award, granted annually by the Federation Internationale de Football Association (FIFA) in various representative categories (coaches, players, goals etc.). FIFA had 209 affiliated national associations in 2019, so its annual awards were an event of global interest. The voting system was designed to ensure votes were as impartial and transparent as possible, with the way in which each participant voted later being made public on the FIFA website. The final three nominees were generally somewhat predictable, however, usually based on the winners of the world's most prestigious footballing trophies the previous year. Cantero was surprised and honored to be invited to represent Paraguay for the first time in the voting. In an industry where several professional generations with long careers co-exist, Cantero was part of a new generation of younger journalists, all in their early thirties, who were beginning to receive recognition in various countries for their coverage of major international tournaments, such as the World Cup in Russia 2018 and the 2019 Copa America. Cantero was pleased generational diversity was being considered, as it was a topic that generated passionate debate. He only had a couple of weeks to make his decision and cast his vote, although he did favor four of the top ten candidates in particular: Jurgen Klopp (Liverpool FC coach), Pep Guardiola (Manchester City), Mauricio Pochettino (Tottenham Hotspur) and Erik ten Hag (AFC Ajax). Cantero and his colleagues were aware of the media importance of the FIFA awards, which is why their decision was far from an obvious one.
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