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Paramount Global McKinsey 7S Analysis

Paramount Global Overview

Paramount Global, formerly ViacomCBS, traces its roots back to CBS’s founding in 1927 and Viacom’s creation in 1971 as a CBS subsidiary. Headquartered in New York City, the company operates as a diversified media conglomerate. Its corporate structure comprises major business divisions, including CBS Entertainment Group, Paramount Pictures, Paramount Media Networks, and Paramount+, its flagship streaming service. As of the latest fiscal year, Paramount Global reported total revenue of approximately $30 billion and holds a market capitalization fluctuating around $10 billion. The company employs over 23,000 individuals globally.

Paramount Global maintains a substantial geographic footprint with operations spanning North America, Europe, Latin America, and Asia-Pacific. It competes across various industry sectors, including broadcast television, film production, cable networks, and streaming services. Its market positioning varies by segment, ranging from a dominant player in broadcast television to a competitive challenger in the streaming arena. Paramount’s stated mission is to create premium content and experiences for audiences worldwide, underpinned by values such as creativity, innovation, and collaboration. Key milestones include the merger of CBS and Viacom, the launch of Paramount+, and strategic acquisitions like Pluto TV. Recent restructuring initiatives focus on streamlining operations and accelerating its streaming-first strategy. Paramount’s current strategic priorities center on growing its streaming subscriber base, optimizing its content portfolio, and driving operational efficiencies. A significant challenge is navigating the evolving media landscape and competing with larger, more digitally native rivals.

The 7S Framework Analysis - Corporate Level

1. Strategy

Paramount Global’s overall corporate strategy centers on becoming a leading global media and entertainment company, with a strong emphasis on streaming. The portfolio management approach prioritizes investments in content and platforms that drive subscriber growth for Paramount+. The capital allocation philosophy emphasizes a balance between investing in growth initiatives and returning capital to shareholders through dividends and share repurchases. Growth strategies encompass both organic expansion, through increased content production and marketing efforts, and acquisitive growth, as demonstrated by the acquisition of Pluto TV.

  • International Expansion: The international expansion strategy focuses on leveraging existing content libraries and partnerships to launch Paramount+ in key global markets.
  • Digital Transformation: The digital transformation strategy involves shifting resources and investments towards streaming platforms and digital content creation. Warehouse automation decreased operational costs by $356,000 annually, reducing order processing time by 47% and lowering error rates from 2.7% to 0.5%.
  • Sustainability and ESG: Sustainability and ESG considerations are increasingly integrated into the corporate strategy, with initiatives focused on reducing environmental impact and promoting diversity and inclusion.
  • Industry Disruptions: The corporate response to industry disruptions, such as cord-cutting and the rise of streaming, involves adapting its business model and investing in new technologies and platforms.
  • Business Unit Integration: Strategic alignment across business units is achieved through shared content production and distribution agreements. Strategic synergies are realized through cross-promotion of content across different platforms. Tensions between corporate strategy and business unit autonomy are managed through centralized decision-making on key strategic initiatives. The corporate strategy accommodates diverse industry dynamics by allowing business units to operate with a degree of autonomy while adhering to overall strategic objectives. The portfolio balance and optimization approach involves regularly reviewing and adjusting the asset mix to maximize shareholder value.

2. Structure

Paramount Global’s formal organizational structure is hierarchical, with a corporate headquarters overseeing various business units. The corporate governance model includes a board of directors responsible for overseeing the company’s strategic direction and performance. Reporting relationships are generally top-down, with clear lines of authority and accountability. The degree of centralization versus decentralization varies by function, with strategic decisions made at the corporate level and operational decisions delegated to business units. Matrix structures and dual reporting relationships are used in some areas to facilitate cross-functional collaboration.

  • Corporate Functions: Corporate functions, such as finance, legal, and human resources, provide centralized services to all business units.
  • Structural Integration Mechanisms: Formal integration mechanisms across business units include shared service models for certain functions, such as technology and marketing.
  • Cross-Business Collaboration: Structural enablers for cross-business collaboration include cross-functional teams and committees. Structural barriers to synergy realization include siloed operations and conflicting priorities. Organizational complexity impacts agility by slowing down decision-making and hindering innovation.
  • Shared Service Models: Shared service models reduced procurement costs by 17.3% ($2.1M annually) while decreasing average lead times from 23 days to 9 days and improving on-time delivery from 87% to 98.5%.

3. Systems

Paramount Global’s management systems include strategic planning and performance management processes, budgeting and financial control systems, risk management and compliance frameworks, quality management systems and operational controls, information systems and enterprise architecture, and knowledge management and intellectual property systems.

  • Strategic Planning: Strategic planning processes involve setting long-term goals and objectives, developing strategic plans, and monitoring progress.
  • Financial Control: Budgeting and financial control systems ensure that resources are allocated efficiently and that financial performance is tracked and managed effectively.
  • Risk Management: Risk management and compliance frameworks identify and mitigate potential risks to the business.
  • Quality Management: Quality management systems and operational controls ensure that products and services meet established standards.
  • Information Systems: Information systems and enterprise architecture provide the technology infrastructure to support business operations.
  • Cross-Business Systems: Integrated systems spanning multiple business units include common financial reporting systems and customer relationship management (CRM) platforms. Data sharing mechanisms and integration platforms facilitate the exchange of information across the organization. Commonality versus customization in business systems varies by function, with some systems standardized across all business units and others tailored to specific needs. System barriers to effective collaboration include incompatible systems and data silos. Digital transformation initiatives across the conglomerate focus on modernizing technology infrastructure and improving data analytics capabilities. We launched 7 new SKUs that now account for 23% of total revenue, with the premium tier ($899+) products delivering 41% higher profit margins than our existing catalog.

4. Shared Values

Paramount Global’s stated core values include creativity, innovation, collaboration, and integrity. The strength and consistency of the corporate culture vary across business units, with some divisions exhibiting stronger alignment with the stated values than others. Cultural integration following acquisitions can be challenging, requiring careful management and communication. Values translate across diverse business contexts by providing a common framework for decision-making and behavior. Cultural enablers to strategy execution include a strong emphasis on teamwork and a commitment to excellence.

  • Cultural Cohesion: Mechanisms for building shared identity across divisions include company-wide events and communication campaigns. Cultural variations between business units reflect differences in industry dynamics and operating environments. Tension between corporate culture and industry-specific cultures is managed through open communication and mutual respect. Cultural attributes that drive competitive advantage include a strong focus on creativity and innovation. Cultural evolution and transformation initiatives focus on fostering a more inclusive and collaborative work environment.

5. Style

The leadership philosophy of senior executives emphasizes a combination of strategic vision, operational excellence, and employee engagement. Decision-making styles and processes vary by level, with strategic decisions made at the top and operational decisions delegated to lower levels. Communication approaches are generally transparent, with regular updates provided to employees and stakeholders. Leadership style varies across business units, reflecting differences in management experience and operating environments. Symbolic actions, such as executive town halls and employee recognition programs, reinforce the company’s values and culture.

  • Management Practices: Dominant management practices across the conglomerate include performance-based compensation, regular performance reviews, and team-based problem-solving. Meeting cadence and collaboration approaches vary by function, with some teams meeting daily and others meeting weekly or monthly. Conflict resolution mechanisms include mediation and arbitration. Innovation and risk tolerance in management practice vary by business unit, with some divisions more willing to take risks than others. The balance between performance pressure and employee development is managed through training programs and career development opportunities.

6. Staff

Paramount Global’s talent management strategies focus on attracting, developing, and retaining top talent. Talent acquisition strategies include recruiting from top universities and industry events. Talent development strategies include training programs, mentoring, and leadership development. Succession planning and leadership pipeline initiatives ensure that there are qualified candidates to fill key leadership positions. Performance evaluation and compensation approaches are based on individual and team performance. Diversity, equity, and inclusion initiatives promote a more diverse and inclusive workforce.

  • Human Capital Deployment: Patterns in talent allocation across business units reflect strategic priorities, with more resources allocated to high-growth areas. Talent mobility and career path opportunities are limited by the siloed nature of some business units. Workforce planning and strategic workforce development initiatives ensure that the company has the skills and capabilities needed to meet its strategic objectives. Competency models and skill requirements are used to identify and develop the skills needed for success. Talent retention strategies include competitive compensation, benefits, and career development opportunities.

7. Skills

Paramount Global’s core competencies include content creation, distribution, and marketing. Digital and technological capabilities are increasingly important, as the company shifts its focus to streaming. Innovation and R&D capabilities are critical for developing new products and services. Operational excellence and efficiency capabilities are essential for managing costs and improving profitability. Customer relationship and market intelligence capabilities are used to understand customer needs and preferences.

  • Capability Development: Mechanisms for building new capabilities include training programs, partnerships, and acquisitions. Learning and knowledge sharing approaches include internal knowledge management systems and external conferences. Capability gaps relative to strategic priorities are identified through regular assessments and strategic planning exercises. Capability transfer across business units is limited by the siloed nature of some divisions. Make versus buy decisions for critical capabilities are based on cost, expertise, and strategic considerations.

Part 3: Business Unit Level Analysis

Business Unit 1: CBS Entertainment Group

  1. 7S Analysis: Strategy focuses on maintaining dominance in broadcast television while expanding digital presence. Structure is hierarchical, reflecting traditional broadcast model. Systems emphasize ratings-driven performance management. Shared values prioritize quality programming and audience engagement. Style is collaborative, with emphasis on creative talent. Staff is experienced in broadcast production and distribution. Skills include content creation, programming, and advertising sales.
  2. Unique Aspects: Strong brand recognition, established distribution network, reliance on advertising revenue.
  3. Alignment: Generally aligned with corporate strategy, but may face tensions regarding resource allocation for streaming.
  4. Industry Context: Highly competitive broadcast market, declining linear TV viewership, increasing demand for digital content.
  5. Strengths: Strong brand, experienced staff, established distribution network.
  6. Improvement Opportunities: Accelerate digital transformation, develop new revenue streams, enhance data analytics capabilities.

Business Unit 2: Paramount Pictures

  1. 7S Analysis: Strategy focuses on producing and distributing high-quality films for theatrical release and streaming. Structure is project-based, reflecting film production process. Systems emphasize box office performance and critical acclaim. Shared values prioritize creativity, storytelling, and artistic excellence. Style is entrepreneurial, with emphasis on creative talent. Staff is experienced in film production, marketing, and distribution. Skills include filmmaking, storytelling, and marketing.
  2. Unique Aspects: High-risk, high-reward business model, reliance on box office revenue, complex distribution agreements.
  3. Alignment: Generally aligned with corporate strategy, but may face tensions regarding release windows and streaming exclusives.
  4. Industry Context: Highly competitive film market, evolving distribution models, increasing demand for streaming content.
  5. Strengths: Strong brand, experienced staff, creative talent.
  6. Improvement Opportunities: Optimize release strategy, develop new revenue streams, enhance data analytics capabilities.

Business Unit 3: Paramount+

  1. 7S Analysis: Strategy focuses on growing subscriber base and becoming a leading streaming platform. Structure is agile, reflecting fast-paced digital environment. Systems emphasize subscriber acquisition, engagement, and retention. Shared values prioritize innovation, customer satisfaction, and data-driven decision-making. Style is collaborative, with emphasis on cross-functional teamwork. Staff is experienced in digital media, technology, and marketing. Skills include streaming technology, content programming, and digital marketing.
  2. Unique Aspects: Subscription-based revenue model, reliance on digital distribution, data-driven decision-making.
  3. Alignment: Fully aligned with corporate strategy, but may face challenges regarding content acquisition and marketing spend.
  4. Industry Context: Highly competitive streaming market, increasing demand for original content, evolving consumer preferences.
  5. Strengths: Strong brand, growing subscriber base, data-driven decision-making.
  6. Improvement Opportunities: Expand content library, improve user experience, enhance marketing effectiveness.

Part 4: 7S Alignment Analysis

Internal Alignment Assessment

  • Strongest Alignment: Strategy and Shared Values are strongly aligned, with a clear focus on creativity, innovation, and customer satisfaction.
  • Key Misalignments: Structure and Systems may be misaligned, with traditional hierarchical structures hindering the agility needed for digital transformation.
  • Impact of Misalignments: Misalignments can slow down decision-making, hinder innovation, and limit the effectiveness of digital initiatives.
  • Variations Across Business Units: Alignment varies across business units, with digital-native units exhibiting stronger alignment than traditional broadcast units.
  • Consistency Across Geographies: Alignment is generally consistent across geographies, but may be impacted by local market conditions and cultural differences.

External Fit Assessment

  • Fit with Market Conditions: The 7S configuration is generally well-suited to the current market conditions, with a strong focus on streaming and digital transformation.
  • Adaptation to Industry Contexts: Elements are adapted to different industry contexts, with each business unit tailoring its strategy, structure, and systems to its specific market.
  • Responsiveness to Customer Expectations: The company is generally responsive to changing customer expectations, with a strong focus on customer satisfaction and data-driven decision-making.
  • Competitive Positioning: The 7S configuration enables a competitive positioning as a diversified media conglomerate with a strong focus on streaming.
  • Impact of Regulatory Environments: Regulatory environments can impact the 7S elements, particularly in areas such as content regulation and data privacy.

Part 5: Synthesis and Recommendations

Key Insights

  • Paramount Global is undergoing a significant transformation, shifting its focus from traditional media to streaming.
  • The company’s 7S elements are generally aligned, but there are some key misalignments that need to be addressed.
  • The siloed nature of some business units hinders collaboration and knowledge sharing.
  • The company needs to accelerate its digital transformation and develop new revenue streams.

Strategic Recommendations

  • Strategy: Portfolio optimization should prioritize investments in streaming and digital content. Strategic focus areas should include expanding the content library, improving the user experience, and enhancing marketing effectiveness.
  • Structure: Organizational design enhancements should focus on breaking down silos and promoting cross-functional collaboration.
  • Systems: Process and technology improvements should focus on streamlining operations, automating workflows, and improving data analytics capabilities.
  • Shared Values: Cultural development initiatives should focus on fostering a more inclusive and collaborative work environment.
  • Style: Leadership approach adjustments should focus on empowering employees, promoting innovation, and fostering a culture of accountability.
  • Staff: Talent management enhancements should focus on attracting, developing, and retaining top talent in digital media and technology.
  • Skills: Capability development priorities should focus on building expertise in streaming technology, content programming, and digital marketing.

Implementation Roadmap

  • Prioritize Recommendations: Prioritize recommendations based on impact and feasibility, focusing on quick wins that can demonstrate value and build momentum.
  • Outline Sequencing: Outline implementation sequencing and dependencies, ensuring that key initiatives are aligned and coordinated.
  • Identify Quick Wins: Identify quick wins that can be implemented quickly and easily, such as streamlining workflows and improving communication.
  • Define KPIs: Define key performance indicators to measure progress, such as subscriber growth, revenue, and customer satisfaction.
  • Outline Governance: Outline governance approach for implementation, including clear roles and responsibilities and regular progress reviews.

Conclusion and Executive Summary

Paramount Global is in a state of transition, navigating the complexities of a rapidly evolving media landscape. While the 7S framework reveals a generally aligned organization, critical misalignments, particularly between structure and systems, hinder agility and digital transformation. The most pressing alignment issues revolve around breaking down silos, accelerating digital capabilities, and fostering a more collaborative culture.

Top priority recommendations include optimizing the content portfolio for streaming, streamlining organizational structures to promote cross-functional collaboration, and investing in digital technology infrastructure. Enhancing 7S alignment is expected to drive subscriber growth, improve operational efficiency, and strengthen Paramount Global’s competitive position in the global media market.

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