Free Masglo: A Media Scandal Case Study Solution | Assignment Help

MBA Staff Writer
Written by Gary F. Smith
Publish Date: 2024-12-03

Harvard Case - Masglo: A Media Scandal

"Masglo: A Media Scandal" Harvard business case study is written by Silvana Dakduk, Ricardo Di Carlo. It deals with the challenges in the field of Marketing. The case study is 24 page(s) long and it was first published on : Nov 30, 2021

At Fern Fort University, we recommend that Masglo implement a comprehensive brand recovery strategy focusing on transparency, authenticity, and community engagement. This strategy will involve a multi-pronged approach encompassing crisis communication, brand repositioning, and a renewed focus on ethical business practices.

2. Background

Masglo, a leading nail polish brand in Colombia, found itself embroiled in a media scandal after a video surfaced online showcasing unethical manufacturing practices. This incident severely damaged the brand's reputation, leading to public outcry, boycotts, and a significant decline in sales. The case study highlights the challenges faced by Masglo in navigating this crisis and restoring consumer trust.

The main protagonists in this case are:

  • Masglo: The company facing the reputational crisis.
  • Consumers: The target audience affected by the scandal and the company's actions.
  • Media: The platform through which the scandal was amplified and public opinion shaped.

3. Analysis of the Case Study

To analyze the situation, we employ a framework combining SWOT Analysis and PESTEL Analysis.

SWOT Analysis:

Strengths:

  • Strong brand recognition and established market presence in Colombia.
  • Extensive product portfolio catering to diverse consumer needs.
  • Loyal customer base with a history of positive brand association.

Weaknesses:

  • Damaged reputation due to unethical manufacturing practices.
  • Lack of transparency and accountability in communication.
  • Limited resources for crisis management and brand recovery.

Opportunities:

  • Opportunity to rebuild trust through authentic communication and actions.
  • Potential to leverage the crisis to improve ethical standards and practices.
  • Chance to engage with consumers through social media and build a stronger community.

Threats:

  • Continued negative media coverage and public scrutiny.
  • Potential for competitor brands to capitalize on the crisis.
  • Loss of market share and long-term brand damage.

PESTEL Analysis:

  • Political: The Colombian government's stance on ethical business practices and consumer protection could influence the company's recovery efforts.
  • Economic: The economic climate in Colombia could impact consumer spending and the company's ability to invest in brand recovery.
  • Social: Public sentiment towards ethical practices and corporate responsibility is evolving, requiring Masglo to adapt its approach.
  • Technological: The rise of social media and online platforms amplifies the impact of scandals and necessitates a proactive digital strategy.
  • Environmental: The company's commitment to sustainability and environmental practices could influence consumer perception.
  • Legal: The legal implications of the scandal and potential lawsuits could impact the company's financial stability.

4. Recommendations

Masglo should implement the following recommendations to recover from the media scandal:

1. Immediate Crisis Communication:

  • Transparency and Apology: Issue a public statement acknowledging the unethical practices, apologizing to consumers, and outlining concrete steps to address the issue.
  • Fact-Checking and Transparency: Provide detailed information about the investigation, corrective actions, and the steps taken to prevent future occurrences.
  • Social Media Engagement: Actively engage with consumers on social media platforms, addressing concerns, and demonstrating a commitment to change.

2. Brand Repositioning:

  • Ethical Values: Reposition Masglo as a brand committed to ethical manufacturing, fair labor practices, and sustainability.
  • Community Engagement: Engage with local communities and support initiatives promoting ethical business practices.
  • Transparency and Accountability: Implement a transparent supply chain management system and establish an independent oversight board to ensure ethical practices.

3. Marketing Strategy:

  • Focus on Authenticity: Emphasize the brand's commitment to transparency, ethical values, and community engagement in all marketing communications.
  • Content Marketing: Create engaging content showcasing the company's commitment to ethical practices and its positive impact on employees and communities.
  • Influencer Marketing: Partner with ethical influencers who resonate with the target audience and promote the brand's values.

4. Product Development:

  • Sustainability: Develop eco-friendly product lines using sustainable ingredients and packaging.
  • Innovation: Invest in product development focused on ethical sourcing and manufacturing processes.
  • Transparency: Clearly label products with information about their sourcing, manufacturing, and environmental impact.

5. Customer Relationship Management:

  • Customer Feedback: Establish a robust customer feedback mechanism to gather insights and address concerns.
  • Loyalty Programs: Implement loyalty programs rewarding customers for their continued support and engagement.
  • Personalized Communication: Use data analytics to personalize communication with customers and provide tailored experiences.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core Competencies and Consistency with Mission: The recommendations align with Masglo's existing strengths in product development and marketing, while emphasizing ethical values and community engagement.
  • External Customers and Internal Clients: The strategy prioritizes regaining consumer trust and building a strong relationship with employees, ensuring a positive impact on both internal and external stakeholders.
  • Competitors: The recommendations differentiate Masglo from competitors by emphasizing ethical practices and sustainability, creating a unique value proposition.
  • Attractiveness - Quantitative Measures: While quantitative measures like ROI are difficult to determine in the short term, the long-term impact of regaining consumer trust and building a strong brand reputation is significant.
  • Assumptions: The recommendations assume that Masglo is committed to implementing the necessary changes and that consumers will respond positively to the brand's efforts to rebuild trust.

6. Conclusion

Masglo's media scandal presented a significant challenge, but it also presented an opportunity for the company to emerge stronger. By embracing transparency, authenticity, and community engagement, Masglo can rebuild consumer trust, reposition its brand, and achieve sustainable growth.

7. Discussion

Alternative options include:

  • Ignoring the scandal: This would likely lead to further damage to the brand and potential legal repercussions.
  • Issuing a generic apology: This would be perceived as insincere and could further erode consumer trust.
  • Focusing solely on marketing campaigns: This approach would be superficial and unlikely to address the root cause of the crisis.

The recommendations outlined in this solution are based on the assumption that Masglo is genuinely committed to ethical practices and is willing to invest in the necessary changes. If these assumptions are not met, the recommendations may not be successful.

8. Next Steps

Masglo should implement the recommendations outlined in this solution immediately. The following timeline outlines key milestones:

  • Week 1: Issue a public apology and announce the investigation into the unethical practices.
  • Week 2: Begin engaging with consumers on social media and address concerns.
  • Week 4: Share the findings of the investigation and outline corrective actions.
  • Month 1: Launch a new marketing campaign focused on ethical values and community engagement.
  • Month 3: Implement a transparent supply chain management system and establish an independent oversight board.
  • Month 6: Begin rolling out sustainable product lines and innovative product development initiatives.

By taking these steps, Masglo can begin to rebuild its reputation, regain consumer trust, and emerge from the crisis stronger than before.

Hire an expert to write custom solution for HBR Marketing case study - Masglo: A Media Scandal

Case Description

This case explores how crisis management planning is a fundamental part of designing a communication plan. The case narrates a social media storm that affected Masglo, Colombia's bestknown and market-leading brand of nail polish. One of the company's growth strategies was to follow the global tendency of giving its products innovative and suggestive names to make them memorable and easily recognizable. The brand used names like Golosa (Rapacious, 2011), Fufurufua (Whore, 2012), Zángana (Hussy, 2013), Buscona (Slut, 2015) and Ñera (Street Girl, 2015). These labels are understood by Colombians as being at the limit of socially accepted female behavior, due to their sexual, suggestive and vulgar connotations. A Masglo fan page user questioned this strategy and inspired a wave of criticism and comments that went beyond the confines of social media. This case tells the origin story of these names, and explores the reaction to the fan page post, and it's impact in the media. The situation provides context for discussion on how to develop a media crisis management plan.

🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - Masglo: A Media Scandal

Hire an expert to write custom solution for HBR Marketing case study - Masglo: A Media Scandal

Masglo: A Media Scandal FAQ

What are the qualifications of the writers handling the "Masglo: A Media Scandal" case study?

Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " Masglo: A Media Scandal ", ensuring high-quality, academically rigorous solutions.

How do you ensure confidentiality and security in handling client information?

We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.

What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?

The Masglo: A Media Scandal case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.

Where can I find free case studies solution for Harvard HBR Strategy Case Studies?

At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.

I’m looking for Harvard Business Case Studies Solution for Masglo: A Media Scandal. Where can I get it?

You can find the case study solution of the HBR case study "Masglo: A Media Scandal" at Fern Fort University.

Can I Buy Case Study Solution for Masglo: A Media Scandal & Seek Case Study Help at Fern Fort University?

Yes, you can order your custom case study solution for the Harvard business case - "Masglo: A Media Scandal" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.

Can I hire someone only to analyze my Masglo: A Media Scandal solution? I have written it, and I want an expert to go through it.

🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - Masglo: A Media Scandal

Where can I find a case analysis for Harvard Business School or HBR Cases?

You can find the case study solution of the HBR case study "Masglo: A Media Scandal" at Fern Fort University.

Which are some of the all-time best Harvard Review Case Studies?

Some of our all time favorite case studies are -

Can I Pay Someone To Solve My Case Study - "Masglo: A Media Scandal"?

Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.

Do I have to upload case material for the case study Masglo: A Media Scandal to buy a custom case study solution?

We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for Masglo: A Media Scandal ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.

What is a Case Research Method? How can it be applied to the Masglo: A Media Scandal case study?

The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "Masglo: A Media Scandal" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.

"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?

Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.

Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies

How do you handle tight deadlines for case study solutions?

We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time

What if I need revisions or edits after receiving the case study solution?

We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.

How do you ensure that the case study solution is plagiarism-free?

All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered

How do you handle references and citations in the case study solutions?

We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).

Hire an expert to write custom solution for HBR Marketing case study - Masglo: A Media Scandal

Top Sellers

Referrences & Bibliography for SWOT Analysis | SWOT Matrix | Strategic Management

1. Andrews, K. R. (1980). The concept of corporate strategy. Harvard Business Review, 61(3), 139-148.

2. Ansoff, H. I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.

3. Brandenburger, A. M., & Nalebuff, B. J. (1995). The right game: Use game theory to shape strategy. Harvard Business Review, 73(4), 57-71.

4. Christensen, C. M., & Raynor, M. E. (2003). Why hard-nosed executives should care about management theory. Harvard Business Review, 81(9), 66-74.

5. Christensen, C. M., & Raynor, M. E. (2003). The innovator's solution: Creating and sustaining successful growth. Harvard Business Review Press.

6. D'Aveni, R. A. (1994). Hypercompetition: Managing the dynamics of strategic maneuvering. Harvard Business Review Press.

7. Ghemawat, P. (1991). Commitment: The dynamic of strategy. Harvard Business Review, 69(2), 78-91.

8. Ghemawat, P. (2002). Competition and business strategy in historical perspective. Business History Review, 76(1), 37-74.

9. Hamel, G., & Prahalad, C. K. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.

10. Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard--measures that drive performance. Harvard Business Review, 70(1), 71-79.

11. Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76-84.

12. Kotter, J. P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, 73(2), 59-67.

13. Mintzberg, H., Ahlstrand, B., & Lampel, J. (2008). Strategy safari: A guided tour through the wilds of strategic management. Harvard Business Press.

14. Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-145.

15. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster.

16. Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.

17. Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.

18. Rumelt, R. P. (1979). Evaluation of strategy: Theory and models. Strategic Management Journal, 1(1), 107-126.

19. Rumelt, R. P. (1984). Towards a strategic theory of the firm. Competitive Strategic Management, 556-570.

20. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.