Harvard Case - Beyond Wireless: Saving Lives, One Degree at a Time
"Beyond Wireless: Saving Lives, One Degree at a Time" Harvard business case study is written by Donna Stoddard, Wiljeana Glover, Ruben Mancha. It deals with the challenges in the field of Information Technology. The case study is 29 page(s) long and it was first published on : Dec 1, 2019
At Fern Fort University, we recommend that Fern Fort University (FFU) pursue a strategic partnership with the Beyond Wireless (BW) team to develop and launch a pilot program for their innovative temperature monitoring system. This partnership will leverage FFU's expertise in research, development, and technology, while providing BW with the resources and infrastructure needed to scale their solution and reach a wider audience.
2. Background
This case study focuses on Beyond Wireless (BW), a start-up company founded by two engineers, David and Michael, who are passionate about using technology to save lives. Their innovative solution is a low-cost, wireless temperature monitoring system designed to prevent infant deaths from hypothermia, particularly in developing countries. The system consists of a sensor attached to the infant's body, a wireless receiver, and a mobile app that alerts caregivers to any temperature drops.
The case study highlights the challenges BW faces in scaling their business, including limited resources, lack of market access, and the need for further development and testing. The company is seeking a strategic partner to help them overcome these obstacles and bring their life-saving technology to a wider audience.
3. Analysis of the Case Study
To analyze the case, we can utilize the Porter's Five Forces framework to understand the competitive landscape and the potential for BW's success.
- Threat of New Entrants: The barrier to entry in the medical device industry is relatively high due to regulatory hurdles, capital requirements, and the need for specialized expertise. However, the increasing availability of low-cost sensors and wireless technologies could potentially attract new entrants.
- Bargaining Power of Buyers: BW's target market includes healthcare providers, NGOs, and individuals in developing countries. These buyers are price-sensitive and may have limited purchasing power.
- Bargaining Power of Suppliers: BW relies on a limited number of suppliers for components and manufacturing. This could make them vulnerable to price fluctuations and supply chain disruptions.
- Threat of Substitute Products: While there are existing temperature monitoring solutions, BW's innovative approach using low-cost wireless technology offers a unique value proposition.
- Competitive Rivalry: The medical device industry is characterized by intense competition from established players and smaller start-ups. BW needs to differentiate itself by focusing on its unique value proposition and building strong partnerships.
Additionally, we can analyze BW's current business model using the Business Model Canvas:
- Value Propositions: Low-cost, reliable temperature monitoring system to prevent infant deaths from hypothermia.
- Customer Segments: Healthcare providers, NGOs, and individuals in developing countries.
- Channels: Direct sales, partnerships with NGOs, and online distribution.
- Customer Relationships: Direct communication, technical support, and community engagement.
- Revenue Streams: Sales of the temperature monitoring system, subscription fees for data analytics, and partnerships with NGOs.
- Key Resources: Technology, research and development, manufacturing, and distribution.
- Key Activities: Product development, manufacturing, marketing, sales, and customer support.
- Key Partnerships: Suppliers, distributors, and NGOs.
- Cost Structure: Research and development, manufacturing, marketing, sales, and customer support.
4. Recommendations
1. Strategic Partnership with Fern Fort University:
- Pilot Program: FFU will work with BW to develop and launch a pilot program in a developing country, focusing on a specific region or community. This program will test the system's efficacy, gather data, and refine the technology and business model.
- Research and Development: FFU will provide access to its research facilities and expertise to further develop the temperature monitoring system, potentially exploring new features and applications.
- Clinical Trials: FFU will assist BW in conducting clinical trials to demonstrate the effectiveness of the system and obtain regulatory approvals.
- Market Access: FFU will leverage its existing relationships with NGOs and healthcare providers in developing countries to facilitate market access for BW's solution.
- Training and Support: FFU will provide training to healthcare professionals on the use and maintenance of the temperature monitoring system.
2. Digital Transformation and Technology Adoption:
- Cloud Computing: Implement cloud-based infrastructure for data storage, processing, and analysis. This will enable scalability, improve data security, and reduce operational costs.
- Data Analytics: Develop data analytics capabilities to monitor system performance, identify trends, and provide insights for product improvement and program optimization.
- Mobile Technology Adoption: Invest in mobile app development and user interface improvements to enhance user experience and accessibility.
3. Marketing and Outreach:
- Targeted Marketing Campaigns: Develop targeted marketing campaigns to reach specific customer segments, including healthcare providers, NGOs, and individuals in developing countries.
- Social Media Engagement: Utilize social media platforms to raise awareness, build brand visibility, and connect with potential customers and partners.
- Public Relations: Build relationships with media outlets and influencers to promote the system's impact and generate positive publicity.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: FFU's expertise in research, development, and technology aligns with BW's mission to use technology to save lives. The partnership allows both organizations to leverage their strengths and achieve shared goals.
- External Customers and Internal Clients: The recommendations focus on addressing the needs of BW's target customers, including healthcare providers, NGOs, and individuals in developing countries.
- Competitors: The recommendations aim to differentiate BW from competitors by leveraging FFU's resources and expertise to develop a more robust and effective solution.
- Attractiveness: The partnership offers significant potential for both organizations. FFU can gain access to a new market and demonstrate its commitment to social impact, while BW can leverage FFU's resources to scale its business and reach a wider audience.
Assumptions:
- The partnership between FFU and BW will be mutually beneficial and productive.
- The pilot program will demonstrate the effectiveness of the temperature monitoring system and generate positive results.
- The digital transformation initiatives will be successful in improving efficiency and scalability.
- The marketing and outreach efforts will reach the target audience and generate interest in BW's solution.
6. Conclusion
By partnering with Fern Fort University, Beyond Wireless can leverage its expertise, resources, and market access to scale its business and bring its life-saving technology to a wider audience. This partnership will not only help save lives but also create a sustainable business model for BW, enabling them to continue developing and improving their innovative solution.
7. Discussion
Alternative Options:
- Independent Growth: BW could attempt to grow independently by securing funding, hiring additional staff, and expanding its operations. However, this approach would require significant capital investment and may be challenging given the company's limited resources.
- Acquisition by a Larger Company: BW could be acquired by a larger medical device company, which would provide access to resources, infrastructure, and market reach. However, this option could result in a loss of control and autonomy for the founders.
Risks and Key Assumptions:
- Partnership Challenges: The partnership between FFU and BW may face challenges related to communication, cultural differences, and decision-making processes.
- Pilot Program Success: The success of the pilot program is critical to demonstrating the effectiveness of the temperature monitoring system and securing further funding and investment.
- Technology Adoption: The adoption of cloud computing, data analytics, and mobile technology may face technical challenges and require significant investment.
- Market Acceptance: The market acceptance of BW's solution is dependent on factors such as affordability, accessibility, and user-friendliness.
8. Next Steps
- Negotiate Partnership Agreement: FFU and BW should negotiate a formal partnership agreement outlining the terms and conditions of their collaboration.
- Develop Pilot Program Plan: Develop a detailed plan for the pilot program, including target market, program objectives, and implementation timeline.
- Secure Funding: Secure funding for the pilot program and the development of the digital transformation initiatives.
- Launch Pilot Program: Launch the pilot program in the selected region or community.
- Monitor and Evaluate: Continuously monitor and evaluate the pilot program's performance, gather data, and make adjustments as needed.
By taking these steps, FFU and BW can work together to bring this life-saving technology to a wider audience and make a real difference in the lives of infants around the world.
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Case Description
Beyond Wireless (BW) is an IoT remote temperature monitoring equipment and services company headquartered in Johannesburg, South Africa. At the time of writing the case, Ian Lester, BW's CEO, is exploring approaches to growing the organization. The case demonstrates the strategic, operational, cultural, and technological challenges with scaling IoT businesses, particularly in low and middle-income countries. The case specifically examines: 1. The benefits and challenges of leveraging existing technology infrastructure to grow a business beyond a single offering 2. The expansion of IoT services to multiple industry verticals 3. The design of digital platforms to achieve demand-side economies of scale The case asks students to suggest strategies for growing BW considering the state of the company and its technologies, competitive challenges, and opportunities to transforming its business model and serving new market segments.
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