Harvard Case - Jaguar or Bluebird? (A): Mark Chan's Decision to Stay Overseas or Return Home after his Expatriate Assignment
"Jaguar or Bluebird? (A): Mark Chan's Decision to Stay Overseas or Return Home after his Expatriate Assignment" Harvard business case study is written by Gunter Stahl, Hwee Chua Chei. It deals with the challenges in the field of Human Resource Management. The case study is 5 page(s) long and it was first published on : Oct 1, 2003
At Fern Fort University, we recommend that Mark Chan return to Singapore and leverage his acquired skills and experience to contribute to the growth and development of his family's business. While staying overseas offers certain advantages, returning to Singapore presents a unique opportunity for Mark to make a meaningful impact, contribute to the family legacy, and potentially even lead the business to new heights.
2. Background
The case study "Jaguar or Bluebird' (A): Mark Chan's Decision to Stay Overseas or Return Home after his Expatriate Assignment" centers around Mark Chan, a young Singaporean professional who has been working in the United States for the past five years. During this time, he has gained valuable experience in the automotive industry, particularly in the realm of manufacturing processes and operations strategy. Mark is now at a crossroads, contemplating whether to stay in the United States and pursue a promising career path or return to Singapore to join his family's established automotive parts manufacturing business.The case highlights the key protagonists: Mark Chan, the decision-maker; his family, who represent the legacy and future of the business; and the automotive parts manufacturing industry in both Singapore and the United States. Mark's decision is influenced by various factors, including his personal ambitions, his family's expectations, the potential for career advancement, and the overall business environment in both countries.
3. Analysis of the Case Study
To analyze Mark's decision, we can use a framework that considers both personal and professional factors:Personal Factors:
- Family Ties and Legacy: Mark feels a strong sense of responsibility towards his family and their business. He recognizes the importance of family legacy and the potential impact he could have on the company's future.
- Cultural Context: Returning to Singapore would allow Mark to reconnect with his cultural roots and potentially contribute to the local community.
- Career Goals: While Mark values his career progression in the United States, he also recognizes the potential for leadership and ownership within his family's business.
Professional Factors:
- Industry Expertise: Mark has gained valuable experience in the automotive industry, particularly in manufacturing processes and operations strategy. This expertise would be highly valuable to his family's business.
- Market Potential: The automotive parts manufacturing industry in Singapore offers potential for growth and expansion, particularly with the increasing demand for electric vehicles and other advanced technologies.
- Leadership Opportunities: Returning to Singapore could provide Mark with the opportunity to lead the family business, potentially shaping its future direction and growth.
Using Porter's Five Forces Analysis for the Automotive Parts Manufacturing Industry in Singapore:
- Threat of New Entrants: The industry has relatively low barriers to entry, making it susceptible to new competitors.
- Bargaining Power of Buyers: Buyers have moderate bargaining power, as they can choose from multiple suppliers.
- Bargaining Power of Suppliers: Suppliers have moderate bargaining power, as they are essential to the manufacturing process.
- Threat of Substitute Products: The industry faces a threat from substitute products, such as recycled parts or alternative manufacturing processes.
- Rivalry Among Existing Competitors: Competition within the industry is intense, with numerous players vying for market share.
4. Recommendations
Mark Chan should return to Singapore and join his family's business. This decision should be approached strategically, taking into account the following steps:
- Negotiate a Clear Role and Responsibilities: Mark should discuss his desired role and responsibilities with his family, ensuring a clear understanding of expectations and career advancement opportunities.
- Develop a Strategic Plan: Mark should work with his family to develop a strategic plan for the business, focusing on areas for growth, innovation, and market expansion. This plan should incorporate his acquired expertise in manufacturing processes and operations strategy.
- Embrace Change Management: Mark should be prepared to implement change management strategies to modernize the business and adapt to evolving industry trends. This could include introducing new technologies, optimizing manufacturing processes, and enhancing employee training programs.
- Focus on Talent Management: Mark should prioritize talent management, attracting and retaining skilled employees, and implementing employee performance management systems to foster a high-performing workforce.
- Develop a Strong Corporate Social Responsibility Strategy: Mark should incorporate corporate social responsibility principles into the business, considering environmental sustainability, ethical sourcing, and community engagement.
5. Basis of Recommendations
This recommendation considers the following factors:
- Core Competencies and Consistency with Mission: Mark's expertise in manufacturing processes and operations strategy aligns with the core competencies of his family's business. Returning to Singapore would allow him to leverage these skills to enhance the company's efficiency and competitiveness.
- External Customers and Internal Clients: The recommendation considers the needs of both external customers and internal clients. By focusing on innovation, quality, and customer satisfaction, Mark can contribute to the success of the business and ensure the satisfaction of both internal and external stakeholders.
- Competitors: The recommendation acknowledges the competitive landscape of the automotive parts manufacturing industry in Singapore. Mark's expertise and strategic planning can help the business differentiate itself and gain a competitive advantage.
- Attractiveness ' Quantitative Measures: While the case study does not provide specific financial data, the recommendation considers the potential for growth and profitability within the automotive parts manufacturing industry in Singapore. Mark's contributions could lead to increased market share, revenue growth, and improved profitability.
- Assumptions: The recommendation assumes that Mark's family is open to his involvement in the business and that they are willing to support his initiatives for change and growth.
6. Conclusion
Returning to Singapore and joining his family's business presents Mark Chan with a unique opportunity to leverage his acquired expertise, contribute to the family legacy, and potentially lead the business to new heights. By embracing change management, focusing on talent management, and developing a strong corporate social responsibility strategy, Mark can help the business thrive in the competitive automotive parts manufacturing industry.
7. Discussion
Other alternatives include:
- Staying in the United States: This option offers the potential for continued career advancement and financial rewards. However, it would limit Mark's ability to contribute to his family's business and potentially hinder his long-term career goals.
- Starting his own business: This option would allow Mark to pursue his entrepreneurial aspirations, but it would also involve significant risks and uncertainties.
The recommendation to return to Singapore is based on the assumption that Mark values family ties and legacy, and that he is motivated to contribute to the success of his family's business. It also assumes that the family is receptive to his involvement and willing to support his initiatives for change and growth.
8. Next Steps
The following steps should be taken to implement the recommendation:
- Negotiate Role and Responsibilities: Mark should have a detailed discussion with his family within the next month to define his role, responsibilities, and career path within the business.
- Develop Strategic Plan: Within three months, Mark should work with his family to develop a comprehensive strategic plan for the business, focusing on growth, innovation, and market expansion.
- Implement Change Management Strategies: Within six months, Mark should begin implementing change management strategies, including technology upgrades, process optimization, and employee training programs.
- Focus on Talent Management: Within one year, Mark should implement talent management strategies to attract and retain skilled employees, and establish employee performance management systems.
- Develop Corporate Social Responsibility Strategy: Within two years, Mark should develop and implement a comprehensive corporate social responsibility strategy, addressing environmental sustainability, ethical sourcing, and community engagement.
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Case Description
Case A: Mark Chan worked for a British multinational in Singapore and was posted on an international assignment to its corporate headquarters in London. He performed well at his job and enjoyed a successful international career. When he and his wife decided to return home, he was unable to find a position that was requisite with his experience and skills back at the company's Singapore subsidiary. The case ends with Mark Chan wondering what he should do.
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