Harvard Case - Still Leading (B6): Sherry Lansing--Producing Social Change
"Still Leading (B6): Sherry Lansing--Producing Social Change" Harvard business case study is written by Rosabeth Moss Kanter, Lance Pierce. It deals with the challenges in the field of General Management. The case study is 10 page(s) long and it was first published on : Sep 20, 2007
At Fern Fort University, we recommend that Sherry Lansing leverage her established leadership and industry expertise to spearhead a social impact initiative focused on empowering women in the entertainment industry. This initiative should utilize a multi-pronged approach, encompassing mentorship programs, talent development workshops, and advocacy efforts aimed at fostering a more inclusive and equitable environment for women in film and television.
2. Background
The case study 'Still Leading (B6): Sherry Lansing - Producing Social Change' focuses on the career trajectory of Sherry Lansing, a prominent figure in the Hollywood film industry. Lansing rose through the ranks, becoming the first female CEO of a major studio, demonstrating exceptional leadership and business acumen. However, the case highlights the persistent gender disparity within the entertainment industry, particularly in leadership roles.
The main protagonists of the case are Sherry Lansing and the broader landscape of the film industry, characterized by a lack of female representation in executive positions. The case study explores the challenges Lansing faced as a woman in a male-dominated field and her efforts to champion diversity and inclusion.
3. Analysis of the Case Study
This case study presents a compelling opportunity to analyze the entertainment industry through the lens of corporate social responsibility (CSR) and diversity and inclusion (D&I). Lansing's personal experience underscores the need for proactive initiatives to address the systemic barriers hindering women's advancement.
Strategic Framework:
SWOT Analysis:
- Strengths: Lansing's extensive industry experience, proven leadership skills, and established network provide a strong foundation for impactful change.
- Weaknesses: The entertainment industry's entrenched culture and resistance to change could pose challenges.
- Opportunities: The growing demand for diverse storytelling and the increasing awareness of gender inequality present opportunities for positive change.
- Threats: Competition from other initiatives and potential backlash from those resistant to change are potential threats.
Porter's Five Forces:
- Threat of New Entrants: The entertainment industry has high barriers to entry, but new streaming platforms and independent production companies are challenging traditional structures.
- Bargaining Power of Buyers: Consumers have increasing power due to the abundance of content and subscription-based models.
- Bargaining Power of Suppliers: Talent, particularly actors and directors, have significant bargaining power.
- Threat of Substitutes: The entertainment industry faces competition from other forms of leisure and entertainment, such as gaming and social media.
- Rivalry Among Existing Competitors: Competition is intense, with studios vying for market share and talent.
Key Issues:
- Lack of female representation in leadership: The entertainment industry, particularly in executive roles, remains dominated by men.
- Gender bias and discrimination: Women face systemic barriers in accessing opportunities for advancement and recognition.
- Cultural inertia and resistance to change: The industry's traditional power structures and entrenched norms present significant challenges to change.
- Need for a multi-pronged approach: A comprehensive strategy is required to address the systemic issues and foster a more inclusive environment.
4. Recommendations
Sherry Lansing should launch a social impact initiative focused on empowering women in the entertainment industry. This initiative should encompass the following key components:
1. Mentorship Programs:
- Establish a network of successful women in the industry: Connect aspiring women with experienced professionals who can provide guidance, support, and networking opportunities.
- Offer mentorship programs tailored to specific career stages: Provide tailored guidance for aspiring filmmakers, producers, executives, and other professionals.
- Create a platform for knowledge sharing and peer support: Facilitate a collaborative environment for women to learn from each other, share experiences, and build a sense of community.
2. Talent Development Workshops:
- Offer workshops focused on leadership skills, negotiation, and strategic thinking: Equip women with the skills and confidence needed to navigate the industry's challenges.
- Provide training in areas such as filmmaking, screenwriting, and business development: Develop their technical and creative skills to enhance their professional capabilities.
- Create opportunities for women to showcase their work and gain exposure: Facilitate access to platforms and opportunities for women to showcase their talents and build their portfolios.
3. Advocacy Efforts:
- Advocate for policy changes and industry standards that promote gender equality: Work with industry organizations and policymakers to address systemic barriers and promote fair representation.
- Raise awareness of the issue of gender disparity in the entertainment industry: Use Lansing's platform and influence to highlight the problem and advocate for change.
- Partner with other organizations and initiatives focused on women's empowerment: Collaborate with organizations working to advance women's rights and opportunities across industries.
5. Basis of Recommendations
These recommendations are grounded in the following considerations:
- Core competencies and consistency with mission: Lansing's experience and expertise in the entertainment industry make her uniquely positioned to lead this initiative. It aligns with her commitment to fostering a more inclusive and equitable environment.
- External customers and internal clients: This initiative directly benefits aspiring and established women in the entertainment industry, while also contributing to the industry's overall success by fostering diversity and innovation.
- Competitors: While other organizations are working to address gender inequality, Lansing's initiative can differentiate itself by leveraging her unique position and network within the entertainment industry.
- Attractiveness - quantitative measures: While quantifying the impact of social impact initiatives can be challenging, the initiative can be assessed through metrics such as increased participation of women in leadership roles, greater representation of female voices in storytelling, and positive changes in industry culture.
6. Conclusion
Sherry Lansing's legacy as a trailblazing leader in the entertainment industry presents a unique opportunity to address the persistent issue of gender disparity. By leveraging her expertise, network, and influence, she can spearhead a social impact initiative that empowers women, fosters a more inclusive environment, and contributes to the industry's long-term success.
7. Discussion
Alternatives:
- Focusing solely on mentorship: While mentorship is crucial, a broader approach is needed to address systemic barriers and foster long-term change.
- Relying solely on advocacy efforts: Advocacy is essential, but it needs to be coupled with concrete actions to empower women and create tangible opportunities.
Risks:
- Resistance from industry stakeholders: Some individuals may resist change and oppose the initiative.
- Lack of funding and resources: Securing funding and resources for the initiative may be challenging.
- Measuring impact: Quantifying the impact of social impact initiatives can be difficult.
Key Assumptions:
- Lansing's commitment to the initiative: Her continued dedication and leadership are crucial for the initiative's success.
- Industry willingness to embrace change: The entertainment industry needs to be receptive to the initiative's goals and willing to implement changes.
- Availability of resources: Adequate funding and resources are needed to support the initiative's activities.
8. Next Steps
- Develop a detailed plan: Outline the initiative's goals, objectives, activities, and timeline.
- Secure funding and resources: Identify potential funders and partners to support the initiative.
- Build a team: Assemble a diverse and experienced team to lead the initiative.
- Launch pilot programs: Implement pilot mentorship programs and workshops to gather feedback and refine the initiative.
- Promote the initiative: Raise awareness of the initiative and its goals through media outreach and industry events.
By taking these steps, Sherry Lansing can leverage her leadership and influence to create a lasting impact on the entertainment industry, paving the way for a more inclusive and equitable future for women.
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Case Description
Sherry Lansing, head of a Hollywood studio, left to start a foundation. Describes the issues in her transition.
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