Harvard Case - Stakeholder Management and the Endangered Wildlife Trust
"Stakeholder Management and the Endangered Wildlife Trust" Harvard business case study is written by Gavin Price. It deals with the challenges in the field of General Management. The case study is 11 page(s) long and it was first published on : Dec 14, 2010
At Fern Fort University, we recommend the Endangered Wildlife Trust (EWT) adopt a comprehensive stakeholder management strategy that prioritizes collaboration, transparency, and shared value creation. This strategy should be implemented through a multi-pronged approach, encompassing enhanced communication, collaborative decision-making processes, and the development of innovative fundraising and partnership models.
2. Background
The case study focuses on the Endangered Wildlife Trust (EWT), a South African non-profit organization dedicated to conserving threatened wildlife and their habitats. EWT faces challenges in balancing its mission with the need to secure funding and engage with diverse stakeholders, including government agencies, local communities, businesses, and international donors. The organization's limited resources and the complexity of its operating environment necessitate a strategic approach to stakeholder management.
The main protagonists in the case are:
- Dr. Mark Perrin, EWT's CEO, who is struggling to balance the organization's mission with the need for financial sustainability.
- The EWT Board of Directors, who are responsible for overseeing the organization's strategic direction and financial health.
- Various stakeholders, including government agencies, local communities, businesses, and international donors, who have diverse interests and expectations of EWT.
3. Analysis of the Case Study
This case study can be analyzed using the framework of Stakeholder Theory, which emphasizes the importance of understanding and managing the relationships between an organization and its stakeholders. This framework helps us identify key stakeholders, their interests, and their potential influence on EWT's success.
Key Stakeholders and their Interests:
- Government Agencies: Support for conservation efforts, policy alignment, funding opportunities.
- Local Communities: Benefits from conservation initiatives, sustainable livelihoods, cultural preservation.
- Businesses: Corporate social responsibility initiatives, access to natural resources, brand enhancement.
- International Donors: Impactful conservation projects, transparency and accountability, long-term sustainability.
Challenges Faced by EWT:
- Limited Resources: EWT faces a constant struggle to secure sufficient funding to support its conservation projects.
- Complex Operating Environment: Balancing the needs of diverse stakeholders with competing interests requires careful navigation.
- Communication Gaps: EWT needs to improve communication with stakeholders to ensure transparency and build trust.
- Lack of Collaboration: EWT needs to foster stronger partnerships and collaborative decision-making processes.
Opportunities for EWT:
- Emerging Markets: The growing awareness of environmental sustainability presents opportunities for EWT to expand its reach and attract new partners.
- Innovation: EWT can leverage technology and innovation to develop new conservation strategies and fundraising models.
- Corporate Social Responsibility: Businesses are increasingly interested in supporting conservation efforts, offering potential partnerships and funding.
- International Collaboration: EWT can collaborate with international organizations to leverage expertise and resources.
4. Recommendations
To address the challenges and capitalize on the opportunities, EWT should implement the following recommendations:
1. Develop a Comprehensive Stakeholder Management Strategy:
- Identify and prioritize stakeholders: Conduct a thorough stakeholder analysis to identify key groups and their interests.
- Develop a stakeholder engagement plan: Outline strategies for communicating with each stakeholder group, including tailored messaging and communication channels.
- Establish clear communication channels: Ensure regular and transparent communication with stakeholders, including progress reports, project updates, and opportunities for feedback.
- Formalize stakeholder engagement processes: Implement structured processes for stakeholder consultation, feedback gathering, and collaborative decision-making.
2. Foster Collaborative Partnerships:
- Build strategic alliances with businesses: Develop partnerships with companies interested in corporate social responsibility initiatives, such as joint conservation projects or funding for research.
- Engage with local communities: Work closely with communities to ensure conservation initiatives are aligned with local needs and priorities.
- Strengthen relationships with government agencies: Advocate for policies that support conservation and seek funding opportunities through government grants.
- Collaborate with international organizations: Partner with international NGOs and research institutions to leverage expertise and resources.
3. Innovate Fundraising and Partnership Models:
- Explore innovative fundraising strategies: Develop new approaches to secure funding, such as crowdfunding platforms, impact investing, and social enterprise models.
- Leverage technology for fundraising: Utilize online platforms and digital marketing to reach a wider audience and increase donations.
- Develop sustainable partnership models: Explore long-term partnerships with businesses and foundations that provide ongoing support and funding.
- Create value for partners: Ensure that partnerships offer mutual benefits and provide opportunities for partners to contribute to conservation efforts.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with EWT's mission to conserve threatened wildlife and habitats by focusing on stakeholder engagement, collaboration, and sustainable funding models.
- External customers and internal clients: The recommendations prioritize the needs of EWT's diverse stakeholders, including local communities, businesses, and international donors.
- Competitors: The recommendations aim to differentiate EWT from other conservation organizations by emphasizing innovative partnerships, collaborative approaches, and sustainable funding models.
- Attractiveness: The recommendations have the potential to increase EWT's financial sustainability, expand its reach, and enhance its impact on conservation efforts.
Assumptions:
- EWT is committed to implementing a comprehensive stakeholder management strategy.
- Stakeholders are willing to engage in collaborative partnerships and contribute to conservation efforts.
- EWT has the capacity to develop and implement innovative fundraising and partnership models.
6. Conclusion
By adopting a comprehensive stakeholder management strategy, EWT can create a more collaborative and sustainable operating environment. This will enable the organization to effectively address the challenges it faces while capitalizing on the opportunities for growth and impact.
7. Discussion
Alternative Options:
- Focusing solely on traditional fundraising: This approach may lead to a dependence on a limited number of donors and could limit EWT's ability to expand its reach.
- Ignoring stakeholder concerns: This approach could lead to conflict and undermine EWT's credibility.
Risks and Key Assumptions:
- Resistance to change: Some stakeholders may resist changes to EWT's operating model.
- Lack of resources: EWT may not have the resources to fully implement the recommended strategies.
- Unforeseen challenges: EWT may face unforeseen challenges in its operating environment.
8. Next Steps
- Conduct a stakeholder analysis: Identify key stakeholders and their interests.
- Develop a stakeholder engagement plan: Outline strategies for communicating with each stakeholder group.
- Pilot test innovative fundraising models: Explore new approaches to secure funding.
- Build strategic partnerships: Develop partnerships with businesses, communities, and international organizations.
- Monitor and evaluate progress: Track the effectiveness of the stakeholder management strategy and make adjustments as needed.
By taking these steps, EWT can effectively manage its stakeholders, secure funding, and achieve its mission of conserving threatened wildlife and habitats.
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Case Description
The Endangered Wildlife Trust (EWT) had been in existence for 35 years and up until recently had grown organically by taking on new projects as and when they arose. While this had had the advantage of the EWT maintaining its relevance, the EWT had lost focus as a result. A new strategy was developed in 2008 before the impact of the financial credit crisis and the resulting economic downturn. The downturn had affected the amount of funds the EWT received and as such, it was struggling to continue with all its initiatives and projects. Fortunately, the pressure on companies to invest in social responsibility initiatives continued to grow. The CEO of the EWT was contemplating whether or not to change the EWT's fundraising strategy by making it more liberal in its policy of accepting corporate donations in light of the economic downturn caused by the international credit crisis. At the end of the case discussion, students should have a better understanding of the importance of performing a comprehensive stakeholder analysis, the process of completing a stakeholder analysis, the value of understanding the dynamics of various stakeholders and the application of tools to make business decisions that have an ethical element to them.
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