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Harvard Case - The Maple Lane Driveway Paving Project

"The Maple Lane Driveway Paving Project" Harvard business case study is written by Esther Scott. It deals with the challenges in the field of General Management. The case study is 6 page(s) long and it was first published on : Mar 13, 2009

At Fern Fort University, we recommend that the Maple Lane Driveway Paving Project proceed with a phased approach, prioritizing safety and community engagement. This approach will ensure the project aligns with the University's core values, addresses stakeholder concerns, and maximizes the project's positive impact on the campus community.

2. Background

The Maple Lane Driveway Paving Project involves the complete repaving of the driveway leading to the University's main entrance. This project is crucial for improving campus safety, aesthetics, and accessibility. However, it has generated significant controversy due to potential environmental impacts and concerns about the disruption it will cause. The main protagonists are the University administration, who are committed to improving the campus infrastructure, and the concerned residents of Maple Lane, who fear the project's negative consequences.

3. Analysis of the Case Study

This case study can be analyzed using a framework that considers both the internal and external factors influencing the project's success. We will utilize a combination of SWOT analysis, Porter's Five Forces, and stakeholder analysis to gain a comprehensive understanding of the situation.

SWOT Analysis:

  • Strengths: The project aligns with the University's strategic goals of improving campus infrastructure and enhancing student experience. The project also has the potential to increase the University's attractiveness to prospective students and faculty.
  • Weaknesses: The project faces significant resistance from residents due to potential environmental impacts and disruption. The University also lacks a clear communication strategy to address these concerns.
  • Opportunities: The project presents an opportunity to showcase the University's commitment to sustainability by implementing eco-friendly paving materials and minimizing environmental impact. It also allows for community engagement and collaboration, building stronger relationships with local residents.
  • Threats: The project's delay or cancellation due to ongoing opposition could damage the University's reputation and hinder its long-term goals. The project's cost could also escalate due to unforeseen challenges and delays.

Porter's Five Forces:

  • Threat of New Entrants: Low, as the University has a monopoly on the campus infrastructure.
  • Bargaining Power of Buyers: Low, as students and faculty have limited alternatives for accessing the campus.
  • Bargaining Power of Suppliers: Moderate, as the University is dependent on contractors for the project's execution.
  • Threat of Substitute Products: Low, as the project is essential for campus functionality.
  • Competitive Rivalry: Low, as the University is not directly competing with other institutions for this project.

Stakeholder Analysis:

  • Internal Stakeholders: University administration, faculty, staff, students, alumni, and donors.
  • External Stakeholders: Residents of Maple Lane, local community organizations, environmental groups, and government agencies.

4. Recommendations

To mitigate the risks and maximize the project's positive impact, we recommend the following:

Phase 1: Community Engagement & Collaboration (3 months)

  • Establish a dedicated project team: This team should include representatives from the University administration, faculty, staff, students, and residents of Maple Lane.
  • Develop a comprehensive communication plan: This plan should outline clear and consistent communication channels for all stakeholders, including regular meetings, newsletters, and online platforms.
  • Conduct a thorough environmental impact assessment: This assessment should identify potential environmental risks and propose mitigation strategies.
  • Explore alternative paving materials: The team should research and evaluate eco-friendly paving materials that minimize environmental impact and meet the project's functional requirements.
  • Develop a community engagement plan: This plan should outline strategies for involving residents in the project's design and implementation, including community workshops, surveys, and feedback sessions.

Phase 2: Project Implementation (6 months)

  • Prioritize safety and accessibility: Implement safety measures during construction to minimize disruption to campus life and ensure accessibility for all individuals.
  • Implement sustainable practices: Utilize eco-friendly paving materials, minimize waste generation, and prioritize resource conservation throughout the project.
  • Monitor project progress and address concerns: Regularly communicate project updates to all stakeholders, actively address concerns, and make necessary adjustments to the project plan.
  • Celebrate project milestones: Recognize and celebrate the project's successes to build positive momentum and foster a sense of shared ownership.

Phase 3: Post-Project Evaluation (3 months)

  • Conduct a comprehensive post-project evaluation: Assess the project's impact on the campus community, including safety, accessibility, aesthetics, and environmental sustainability.
  • Gather feedback from all stakeholders: Solicit feedback from residents, faculty, staff, and students to identify areas for improvement and future projects.
  • Develop a plan for ongoing maintenance: Establish a sustainable maintenance plan to ensure the long-term durability and functionality of the paved driveway.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: The project aligns with the University's mission of providing a safe, accessible, and sustainable learning environment for its students and faculty.
  • External customers and internal clients: The project directly benefits both the University community and the residents of Maple Lane by improving safety, accessibility, and aesthetics.
  • Competitors: The project is not directly related to competition with other institutions.
  • Attractiveness ' quantitative measures: The project's attractiveness can be measured through its impact on campus safety, student satisfaction, and overall campus aesthetics.
  • Assumptions: The recommendations assume that the University is committed to community engagement and sustainability, and that the project team will have the resources and expertise to implement the recommended strategies.

6. Conclusion

The Maple Lane Driveway Paving Project presents a complex challenge that requires careful planning, effective communication, and a commitment to stakeholder engagement. By adopting a phased approach that prioritizes community collaboration, environmental sustainability, and safety, the University can navigate these challenges and transform this project into a success story that benefits both the campus community and the surrounding neighborhood.

7. Discussion

Other alternatives not selected include:

  • Delaying the project: This option would avoid immediate conflict but could lead to further deterioration of the driveway and increased safety risks.
  • Canceling the project: This option would avoid the controversy but would also leave the University without a safe and accessible driveway.
  • Proceeding with the project without community engagement: This option would be the most efficient but could lead to increased resentment and resistance from residents.

The risks associated with the recommended approach include:

  • Project delays due to community opposition: This risk can be mitigated through proactive communication, addressing concerns, and involving residents in the decision-making process.
  • Increased project costs due to unforeseen challenges: This risk can be mitigated through careful planning, contingency budgeting, and effective project management.
  • Negative environmental impact despite mitigation efforts: This risk can be minimized by selecting eco-friendly paving materials, implementing sustainable practices, and monitoring the project's environmental impact.

8. Next Steps

The University should immediately implement the following steps:

  • Form a dedicated project team: This team should be assembled within the next two weeks.
  • Develop a communication plan: This plan should be finalized and disseminated to all stakeholders within the next month.
  • Conduct an environmental impact assessment: This assessment should be completed within the next two months.
  • Schedule community engagement meetings: The first meeting should be held within the next month to gather feedback and address concerns.

By following these steps, the University can ensure the Maple Lane Driveway Paving Project is a success, enhancing the campus environment, fostering community relationships, and showcasing the University's commitment to sustainability.

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Case Description

This brief case narrative tells the story of how a few people managed to wring consensus from over 40 of their neighbors on repaving a shared driveway. While there was general agreement that the driveway, which ran behind their buildings, was in poor shape, there was little impetus to do something about it, in large part because of the daunting task of organizing a large and disparate group of residents, who had hitherto shown little interest in working together on common goals. The case describes the barriers to mobilization in the Maple Lane neighborhood, and the tactics used to maneuver around them. HKS Case Number 1902.0

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