Harvard Case - MacEwan Goes Global: Internationalization at a Canadian School of Business
"MacEwan Goes Global: Internationalization at a Canadian School of Business" Harvard business case study is written by Ilan Alon, Mike Henry, Kimberley Howard. It deals with the challenges in the field of General Management. The case study is 13 page(s) long and it was first published on : Feb 24, 2009
At Fern Fort University, we recommend MacEwan University adopt a phased approach to internationalization, focusing on building a strong foundation for global engagement through strategic partnerships, program development, and faculty and student exchange initiatives. This approach prioritizes quality over quantity, ensuring a sustainable and impactful global presence.
2. Background
MacEwan University, a public comprehensive institution in Edmonton, Alberta, is seeking to expand its reach and impact through internationalization. The university faces a competitive landscape with other Canadian and international institutions vying for students and resources. The case study explores the challenges and opportunities of internationalization, focusing on MacEwan's School of Business and its desire to attract international students and faculty.
The main protagonists are:
- Dr. David Atkinson: Dean of the School of Business, driving the internationalization strategy.
- Dr. Janice Murphy: Associate Dean, responsible for program development and international partnerships.
- Dr. John Smith: Professor, championing the importance of global perspectives in the curriculum.
- International Students: Seeking a high-quality education with global relevance.
3. Analysis of the Case Study
Strategic Analysis:
- SWOT Analysis:
- Strengths: Strong reputation in Canada, experienced faculty, diverse student body, location in a growing city.
- Weaknesses: Limited international experience, lack of brand recognition globally, potential resource constraints.
- Opportunities: Growing demand for business education in emerging markets, potential for partnerships with international institutions, increasing student mobility.
- Threats: Intense competition from established international universities, economic instability in some target markets, potential for cultural misunderstandings.
- Porter's Five Forces:
- Threat of New Entrants: High, due to the ease of establishing online programs and the growing number of international universities.
- Bargaining Power of Buyers: Moderate, as students have options but value reputation and quality.
- Bargaining Power of Suppliers: Low, as faculty and resources are relatively abundant.
- Threat of Substitutes: Moderate, as online learning and alternative education models are gaining traction.
- Competitive Rivalry: High, with numerous Canadian and international universities competing for students and resources.
Financial Analysis:
- Cost-Benefit Analysis: Internationalization requires significant investment in infrastructure, marketing, and faculty development. However, it can generate revenue through increased tuition fees, research grants, and international partnerships.
- Return on Investment (ROI): MacEwan needs to carefully assess the financial viability of each international initiative, considering the potential return on investment in terms of student enrollment, research funding, and brand recognition.
Marketing Analysis:
- Target Market: MacEwan should focus on specific regions with high demand for business education, considering factors like economic growth, student demographics, and cultural compatibility.
- Marketing Strategy: A multi-faceted approach is needed, including digital marketing, social media engagement, international student fairs, and partnerships with educational agencies.
Operational Analysis:
- Program Development: MacEwan should develop programs that cater to the specific needs and interests of international students, offering flexible delivery formats and culturally relevant content.
- Faculty Development: Investing in faculty training on cross-cultural communication, teaching methodologies, and global perspectives is crucial for effective internationalization.
- Student Support Services: Providing comprehensive support services for international students, including visa assistance, cultural orientation, and academic advising, is essential for their success.
4. Recommendations
Phase 1: Building a Foundation (Year 1-2)
- Strategic Partnerships: Establish partnerships with reputable international universities in target regions, focusing on student and faculty exchange programs, joint research initiatives, and curriculum development.
- Program Development: Develop a few high-quality, globally-relevant programs, focusing on areas of expertise and market demand. Consider online delivery models to reach a wider audience.
- Faculty and Student Exchange: Launch pilot exchange programs for faculty and students, fostering cross-cultural understanding and collaboration.
- Marketing and Recruitment: Focus on targeted marketing efforts in key regions, leveraging digital platforms and international student fairs.
Phase 2: Expansion and Growth (Year 3-5)
- International Campus: Explore the possibility of establishing a small, satellite campus in a strategic location, offering a limited number of programs and attracting a diverse student body.
- Global Research Collaborations: Develop research partnerships with international institutions, focusing on areas of mutual interest and generating impactful research outputs.
- Online Program Expansion: Expand online program offerings to reach a wider international audience, ensuring high-quality learning experiences and cultural sensitivity.
- Brand Building: Invest in building a strong international brand, showcasing MacEwan's strengths and global impact through targeted marketing campaigns and public relations initiatives.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Mission: The recommendations align with MacEwan's mission of providing high-quality education and fostering global citizenship.
- External Customers and Internal Clients: The recommendations address the needs of international students, faculty, and the broader university community.
- Competitors: The recommendations acknowledge the competitive landscape and aim to differentiate MacEwan through its unique strengths and offerings.
- Attractiveness: The recommendations are designed to be financially viable, considering the potential return on investment in terms of student enrollment, research funding, and brand recognition.
6. Conclusion
MacEwan University has a significant opportunity to expand its reach and impact through strategic internationalization. By adopting a phased approach, focusing on building a strong foundation, and prioritizing quality over quantity, MacEwan can establish a sustainable and impactful global presence. This approach will not only attract international students and faculty but also enhance the learning experience for all students and contribute to the university's overall growth and success.
7. Discussion
Other Alternatives:
- Rapid Expansion: A rapid expansion strategy could involve launching numerous programs and establishing multiple international campuses, but this approach carries a higher risk of financial instability and potential cultural challenges.
- Limited Internationalization: A limited approach could focus solely on online programs or student exchange initiatives, but this might not achieve the desired impact on the university's global reputation and reach.
Risks and Key Assumptions:
- Economic Instability: Economic downturns in target markets could impact student enrollment and funding.
- Cultural Differences: Cultural misunderstandings and communication barriers could hinder effective collaboration and program delivery.
- Competition: Competition from established international universities could make it challenging to attract students and resources.
8. Next Steps
- Develop a detailed internationalization strategy: This strategy should outline the specific goals, target markets, programs, partnerships, and resources required for successful implementation.
- Establish a dedicated internationalization office: This office will be responsible for coordinating all international activities, including partnerships, program development, student recruitment, and faculty support.
- Allocate resources: Secure funding for internationalization initiatives, including program development, faculty training, student support services, and marketing efforts.
- Monitor and evaluate progress: Regularly assess the effectiveness of internationalization initiatives, adjusting strategies and resources as needed to ensure ongoing success.
By taking these steps, MacEwan University can successfully navigate the challenges and opportunities of internationalization, creating a vibrant and globally-connected learning environment for its students and faculty.
Hire an expert to write custom solution for HBR General Management case study - MacEwan Goes Global: Internationalization at a Canadian School of Business
- Leader Project Canada
- Assessing Foreign Business Practices
- Diversity Global Context Making Right Hire Lead Asia
- Nsgc Technology Succeed Domestic International Markets
- Canadian Institute Business Technology China
- Negotiating Success Asia Adapting Multipolar World
- Enove Business Strategy Transitioning Economy
- Actionaid International Globalizing Governance Localizing Accountability
- Highereducation Harvest
- Yankuang Group Company Ygc Internationalization Strategy Chinese Mining Stateowned Enterprise
- Euroarab Management School
- Novartis Leading Global Enterprise
Case Description
Given the importance of global education, colleges and universities are faced with increasing pressure from various stakeholders to internationalize their campus. The dean of the Grant MacEwan School of Business is faced with the task of internationalizing the school. Her job is doubly difficult as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its available international programs. The application of standard business models of SWOT and PEST analysis, examining the multi-dimensionality of "internationalization" and its application in the non-profit sector, and development of defined benchmarks to evaluate the success of any expansion efforts are all areas that the dean should consider in making her recommendations.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - MacEwan Goes Global: Internationalization at a Canadian School of Business
Hire an expert to write custom solution for HBR General Management case study - MacEwan Goes Global: Internationalization at a Canadian School of Business
MacEwan Goes Global: Internationalization at a Canadian School of Business FAQ
What are the qualifications of the writers handling the "MacEwan Goes Global: Internationalization at a Canadian School of Business" case study?
Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " MacEwan Goes Global: Internationalization at a Canadian School of Business ", ensuring high-quality, academically rigorous solutions.
How do you ensure confidentiality and security in handling client information?
We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.
What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?
The MacEwan Goes Global: Internationalization at a Canadian School of Business case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.
Where can I find free case studies solution for Harvard HBR Strategy Case Studies?
At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.
I’m looking for Harvard Business Case Studies Solution for MacEwan Goes Global: Internationalization at a Canadian School of Business. Where can I get it?
You can find the case study solution of the HBR case study "MacEwan Goes Global: Internationalization at a Canadian School of Business" at Fern Fort University.
Can I Buy Case Study Solution for MacEwan Goes Global: Internationalization at a Canadian School of Business & Seek Case Study Help at Fern Fort University?
Yes, you can order your custom case study solution for the Harvard business case - "MacEwan Goes Global: Internationalization at a Canadian School of Business" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.
Can I hire someone only to analyze my MacEwan Goes Global: Internationalization at a Canadian School of Business solution? I have written it, and I want an expert to go through it.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - MacEwan Goes Global: Internationalization at a Canadian School of Business
Where can I find a case analysis for Harvard Business School or HBR Cases?
You can find the case study solution of the HBR case study "MacEwan Goes Global: Internationalization at a Canadian School of Business" at Fern Fort University.
Which are some of the all-time best Harvard Review Case Studies?
Some of our all time favorite case studies are -
Can I Pay Someone To Solve My Case Study - "MacEwan Goes Global: Internationalization at a Canadian School of Business"?
Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.
Do I have to upload case material for the case study MacEwan Goes Global: Internationalization at a Canadian School of Business to buy a custom case study solution?
We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for MacEwan Goes Global: Internationalization at a Canadian School of Business ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.
What is a Case Research Method? How can it be applied to the MacEwan Goes Global: Internationalization at a Canadian School of Business case study?
The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "MacEwan Goes Global: Internationalization at a Canadian School of Business" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.
"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?
Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.
Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies
How do you handle tight deadlines for case study solutions?
We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time
What if I need revisions or edits after receiving the case study solution?
We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.
How do you ensure that the case study solution is plagiarism-free?
All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered
How do you handle references and citations in the case study solutions?
We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).