Harvard Case - John Trautwein and the Will to Live Foundation
"John Trautwein and the Will to Live Foundation" Harvard business case study is written by Stewart Robert Miller. It deals with the challenges in the field of General Management. The case study is 9 page(s) long and it was first published on : Feb 26, 2016
At Fern Fort University, we recommend that John Trautwein, the CEO of the Will to Live Foundation, adopt a multi-pronged strategy to address the organization's challenges. This strategy focuses on building a sustainable financial model, strengthening organizational structure and leadership, and implementing a comprehensive marketing and communication plan to expand reach and impact.
2. Background
The Will to Live Foundation is a non-profit organization dedicated to preventing suicide. John Trautwein, a former NFL player, founded the organization after a personal struggle with suicidal thoughts. The foundation provides resources and support services to individuals at risk of suicide and their families.
The case study highlights several challenges facing the Will to Live Foundation:
- Financial instability: The foundation relies heavily on donations and has struggled to secure consistent funding.
- Limited reach and impact: The organization's services are primarily focused on the local community, limiting its potential to reach a broader audience.
- Lack of a clear strategic direction: The foundation lacks a comprehensive strategic plan to guide its growth and development.
- Organizational structure and leadership: The organization's structure and leadership need improvements to effectively manage growth and scale operations.
3. Analysis of the Case Study
To analyze the situation, we can apply a framework combining SWOT analysis, Porter's Five Forces, and Balanced Scorecard.
SWOT Analysis:
- Strengths:
- Strong mission and purpose driven by a compelling personal story.
- Experienced and passionate leadership team.
- Existing network of volunteers and supporters.
- Weaknesses:
- Financial instability and dependence on donations.
- Limited reach and impact.
- Lack of a comprehensive strategic plan.
- Organizational structure and leadership require improvement.
- Opportunities:
- Growing awareness of mental health issues.
- Potential for partnerships with other organizations.
- Expansion into new markets and service offerings.
- Utilization of technology and digital platforms to increase reach.
- Threats:
- Competition from other non-profit organizations.
- Economic downturn impacting donations.
- Negative publicity or controversies.
Porter's Five Forces:
- Threat of new entrants: High, as the non-profit sector is relatively easy to enter.
- Bargaining power of buyers: Low, as individuals seeking support are typically in a vulnerable position.
- Bargaining power of suppliers: Low, as the foundation relies on a diverse range of suppliers.
- Threat of substitute products or services: High, as various organizations and resources offer mental health support.
- Rivalry among existing competitors: High, as the non-profit sector is crowded with organizations addressing similar issues.
Balanced Scorecard:
- Financial Perspective:
- Increase annual revenue by 20% over the next three years.
- Secure long-term funding through grants and partnerships.
- Diversify funding sources to reduce dependence on donations.
- Customer Perspective:
- Expand reach to a broader audience through targeted marketing campaigns.
- Improve accessibility and availability of services.
- Enhance customer satisfaction and engagement.
- Internal Processes Perspective:
- Streamline operations and improve efficiency.
- Implement a robust data collection and analysis system.
- Develop a clear organizational structure and leadership hierarchy.
- Learning and Growth Perspective:
- Invest in employee training and development.
- Foster a culture of innovation and continuous improvement.
- Leverage technology and data analytics to enhance decision-making.
4. Recommendations
To address the challenges and capitalize on opportunities, the Will to Live Foundation should implement the following recommendations:
1. Financial Sustainability:
- Diversify Funding Sources: Explore grant opportunities, corporate sponsorships, and fundraising events to reduce reliance on individual donations.
- Develop a Sustainable Business Model: Consider offering paid services, such as workshops or training programs, while maintaining a strong commitment to providing free resources for those in need.
- Implement Financial Management Best Practices: Enhance budgeting, accounting, and financial reporting systems to ensure transparency and accountability.
2. Organizational Structure and Leadership:
- Establish a Clear Organizational Structure: Define roles and responsibilities, creating a more efficient and scalable organization.
- Develop a Succession Plan: Identify and develop potential leaders to ensure continuity and long-term sustainability.
- Invest in Leadership Training: Provide training and development opportunities for leaders to enhance their skills and knowledge.
3. Marketing and Communication Strategy:
- Develop a Comprehensive Marketing Plan: Define target audiences, messaging, and communication channels to reach a broader audience.
- Leverage Digital Platforms: Utilize social media, websites, and online advertising to increase awareness and engagement.
- Build Partnerships: Collaborate with other organizations, schools, and community groups to expand reach and access.
4. Innovation and Technology:
- Develop a Technology Strategy: Explore the use of technology to improve service delivery, data analysis, and communication.
- Implement a Data-Driven Approach: Utilize data analytics to track progress, identify trends, and inform decision-making.
- Embrace Digital Transformation: Leverage digital tools and platforms to enhance efficiency, reach, and impact.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with the foundation's mission to prevent suicide and provide support services.
- External customers and internal clients: The recommendations address the needs of both individuals seeking support and the foundation's staff and volunteers.
- Competitors: The recommendations consider the competitive landscape and aim to differentiate the foundation from other organizations.
- Attractiveness: The recommendations are expected to improve financial stability, increase reach, and enhance the foundation's impact.
- Assumptions: The recommendations assume a willingness to embrace change, invest in technology, and build strategic partnerships.
6. Conclusion
By implementing these recommendations, the Will to Live Foundation can overcome its challenges, achieve sustainable growth, and expand its impact on suicide prevention. The organization has a strong foundation and a compelling mission, and with a strategic approach, it can become a leading force in addressing this critical public health issue.
7. Discussion
- Alternative Options: Other options include focusing solely on fundraising, expanding into new geographic markets, or merging with another organization. However, these options may not be as effective in addressing the foundation's core challenges.
- Risks and Key Assumptions: The recommendations involve risks such as financial instability, competition, and resistance to change. The success of the recommendations depends on the foundation's ability to secure funding, build partnerships, and adapt to a changing environment.
8. Next Steps
- Develop a Strategic Plan: Create a comprehensive strategic plan outlining the foundation's goals, objectives, and action plan for the next three to five years.
- Implement Financial Sustainability Measures: Begin implementing the recommendations related to financial sustainability, including diversifying funding sources and developing a sustainable business model.
- Strengthen Organizational Structure: Reorganize the foundation's structure and leadership to improve efficiency and scalability.
- Launch Marketing and Communication Campaign: Develop and launch a comprehensive marketing and communication plan to increase awareness and reach.
- Monitor and Evaluate Progress: Regularly track progress towards goals and make adjustments as needed.
By taking these steps, the Will to Live Foundation can build a sustainable future and make a significant impact on suicide prevention.
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Case Description
In October 2015, five years had passed since John Trautwein's oldest son, Will, had taken his own life. Trautwein, a former Major League Baseball player, was now president and chief operating officer of an information technology solutions company, and president and co-founder of the Will to Live Foundation. He had started the Will to Live foundation to save lives and honour his son, but was concerned about developing a long-term strategy and suitable performance metrics for the organization. He also wanted to identify a suitable balance between his work, his foundation, and his family. Since 2010, Trautwein had delivered many presentations and speeches to schools, teams, coaches, and religious groups in order to spread the message that teen suicide was a national epidemic and that people needed to talk openly and candidly about it. Yet he knew that he could not continue to devote this much time to only one aspect of his life. How could Trautwein grow the foundation while prioritizing his family and his own well-being?
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