Harvard Case - General Gale Pollock and Services for the Vision Impaired
"General Gale Pollock and Services for the Vision Impaired" Harvard business case study is written by Rosabeth Moss Kanter, Juliane Calingo Schwetz, Patricia Bissett Higgins. It deals with the challenges in the field of General Management. The case study is 11 page(s) long and it was first published on : Sep 23, 2013
At Fern Fort University, we recommend General Gale Pollock (GGP) adopt a multi-pronged strategy to expand its services and impact, encompassing innovation, strategic partnerships, and organizational development. This approach will leverage GGP's existing strengths, address the evolving needs of the vision-impaired community, and ensure long-term sustainability.
2. Background
General Gale Pollock is a non-profit organization dedicated to providing essential services to the vision-impaired community. The organization faces challenges in meeting the growing demand for its services, particularly in light of an aging population and advancements in technology. The case study highlights the need for GGP to adapt its offerings, strengthen its financial position, and enhance its organizational efficiency.
The main protagonists are:
- General Gale Pollock: The organization's founder and leader, facing the challenge of navigating a changing landscape and ensuring the long-term viability of GGP.
- Board of Directors: Responsible for overseeing GGP's strategic direction and financial health, seeking to ensure the organization's sustainability and impact.
- Staff: Dedicated professionals providing essential services to the vision-impaired community, seeking opportunities for professional development and growth.
- Vision-impaired community: The ultimate beneficiaries of GGP's services, experiencing a growing need for accessible technology, assistive devices, and support services.
3. Analysis of the Case Study
SWOT Analysis:
- Strengths: GGP's strong reputation, dedicated staff, and established network within the vision-impaired community provide a solid foundation for growth.
- Weaknesses: Limited financial resources, outdated technology, and a lack of marketing efforts hinder GGP's ability to reach a wider audience and expand its services.
- Opportunities: The increasing demand for accessible technology, the growing awareness of the needs of the vision-impaired community, and potential partnerships with technology companies present opportunities for GGP to innovate and expand its reach.
- Threats: Competition from other organizations, funding cuts, and the rapid pace of technological advancements pose challenges to GGP's sustainability and relevance.
Porter's Five Forces:
- Threat of New Entrants: Relatively low due to the specialized nature of the services and the need for significant resources and expertise.
- Bargaining Power of Buyers: Moderate, as the vision-impaired community relies on GGP's services, but alternative options exist.
- Bargaining Power of Suppliers: Low, as GGP sources its services from a wide range of providers.
- Threat of Substitutes: Moderate, as technological advancements offer alternative solutions for accessibility and communication.
- Rivalry Among Existing Competitors: Moderate, as GGP competes with other organizations serving the vision-impaired community.
Financial Analysis:
GGP's financial situation is strained due to limited resources and a reliance on donations. The organization needs to explore new revenue streams and improve its financial management to ensure long-term sustainability.
Marketing Analysis:
GGP's marketing efforts are limited, preventing it from reaching a wider audience and attracting new clients. The organization needs to develop a comprehensive marketing strategy to promote its services and raise awareness of its mission.
Operational Analysis:
GGP's operational efficiency could be improved through the adoption of technology and the streamlining of processes. The organization needs to invest in new technologies to enhance service delivery and reduce costs.
4. Recommendations
1. Embrace Innovation and Technology:
- Develop a technology roadmap: GGP should invest in research and development to identify and implement new technologies that enhance accessibility for the vision-impaired community. This includes assistive devices, software, and online platforms.
- Partner with technology companies: GGP should actively seek partnerships with technology companies to develop and integrate innovative solutions into its services. This could involve joint ventures, licensing agreements, or collaborative research projects.
- Create a dedicated innovation team: GGP should establish a team focused on identifying and evaluating emerging technologies, developing prototypes, and piloting new services.
2. Expand Service Offerings:
- Offer specialized services: GGP should expand its services to address the specific needs of different segments of the vision-impaired community, such as those with low vision, those with multiple disabilities, and those in specific age groups.
- Develop online resources: GGP should create a comprehensive online platform that provides information, resources, and support services to the vision-impaired community. This platform should be accessible, user-friendly, and regularly updated.
- Offer training and education programs: GGP should develop training and education programs for individuals with vision impairments, their families, and professionals working in the field. These programs should focus on assistive technology, communication skills, and independent living skills.
3. Enhance Organizational Development:
- Strengthen financial management: GGP should implement best practices in financial management, including budgeting, fundraising, and donor relations. This will ensure the organization's financial stability and sustainability.
- Develop a strategic plan: GGP should develop a comprehensive strategic plan that outlines its mission, vision, values, and goals for the next five to ten years. This plan should be reviewed and updated regularly.
- Improve communication and collaboration: GGP should foster a culture of open communication and collaboration among its staff, board members, and stakeholders. This will ensure that everyone is aligned with the organization's goals and priorities.
- Invest in employee development: GGP should provide professional development opportunities for its staff to enhance their skills and knowledge. This will ensure that the organization has a highly skilled and motivated workforce.
4. Build Strategic Partnerships:
- Collaborate with other organizations: GGP should seek partnerships with other organizations serving the vision-impaired community, such as schools, hospitals, and government agencies. This will allow GGP to leverage resources and expand its reach.
- Engage with corporations: GGP should engage with corporations to secure funding, volunteer support, and opportunities for collaboration. This could involve corporate social responsibility initiatives, employee volunteer programs, or joint marketing campaigns.
- Develop a fundraising strategy: GGP should develop a comprehensive fundraising strategy that includes individual donations, corporate sponsorships, and grant applications. This will ensure the organization has the financial resources to support its programs and services.
5. Basis of Recommendations
These recommendations are based on a thorough analysis of GGP's current situation, taking into account its core competencies, external environment, and the needs of the vision-impaired community. The recommendations are consistent with GGP's mission to provide essential services to the vision-impaired community and are designed to enhance the organization's impact, sustainability, and relevance.
Core Competencies and Consistency with Mission: The recommendations are aligned with GGP's core competencies in providing services to the vision-impaired community and its mission to empower individuals with vision impairments to live fulfilling lives.
External Customers and Internal Clients: The recommendations address the needs of both external customers, the vision-impaired community, and internal clients, the staff and board members of GGP.
Competitors: The recommendations consider the competitive landscape and aim to differentiate GGP by leveraging its strengths and embracing innovation.
Attractiveness: The recommendations are expected to enhance GGP's financial position, increase its impact, and expand its reach. While quantifying the exact financial benefits is challenging, the increased efficiency, new revenue streams, and expanded services are likely to lead to positive financial outcomes.
Assumptions: The recommendations are based on the assumption that GGP has the capacity and resources to implement the proposed changes. It also assumes that the vision-impaired community will continue to demand accessible technology and support services.
6. Conclusion
By embracing innovation, expanding its service offerings, enhancing organizational development, and building strategic partnerships, General Gale Pollock can effectively address the evolving needs of the vision-impaired community and ensure its long-term sustainability. This multi-pronged strategy will position GGP as a leading organization in the field, empowering individuals with vision impairments to live fulfilling and independent lives.
7. Discussion
Alternatives:
- Maintaining the status quo: This option would be unsustainable in the long run, as GGP would struggle to keep up with the increasing demand for its services and the rapid pace of technological advancements.
- Focusing solely on fundraising: While fundraising is essential, relying solely on donations would limit GGP's ability to invest in innovation and expand its services.
- Merging with another organization: This option could provide access to resources and expertise, but it would require careful consideration of the potential impact on GGP's mission and identity.
Risks:
- Resistance to change: Some staff members and board members might resist the proposed changes, which could slow down the implementation process.
- Financial challenges: GGP might face financial challenges in implementing the recommendations, particularly in terms of investing in new technologies and developing new services.
- Technological obsolescence: The rapid pace of technological advancements could render some of GGP's investments obsolete, requiring ongoing adaptation and investment.
Key Assumptions:
- The vision-impaired community will continue to demand accessible technology and support services.
- GGP will be able to secure funding and resources to implement the proposed changes.
- GGP will be able to attract and retain skilled staff to implement the recommendations.
8. Next Steps
- Develop a detailed implementation plan: This plan should outline the specific steps, timelines, and resources required to implement the recommendations.
- Secure funding: GGP should identify and pursue funding opportunities to support the implementation of the recommendations.
- Engage stakeholders: GGP should engage with its staff, board members, and stakeholders to ensure buy-in and support for the proposed changes.
- Monitor progress and make adjustments: GGP should regularly monitor the progress of its implementation efforts and make adjustments as needed to ensure the success of the recommendations.
By taking these steps, General Gale Pollock can effectively address the challenges it faces and ensure its continued success in serving the needs of the vision-impaired community.
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Case Description
In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored information for how to create and sustain a high quality of life despite vision loss. As a first time entrepreneur, Pollock was continuously frustrated with the slow pace of process. She also faced a number of challenges, including personal setbacks, financing concerns, large institutional deficiencies within the existing medical infrastructure, and a need to shift her business model. Pollock had an unwavering commitment to the development and adoption of the system.
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