Harvard Case - Choosing Neighbourhood Community Projects
"Choosing Neighbourhood Community Projects" Harvard business case study is written by Tiffany Bayley. It deals with the challenges in the field of General Management. The case study is 5 page(s) long and it was first published on : Jul 20, 2020
At Fern Fort University, we recommend a multi-pronged approach to selecting neighbourhood community projects that aligns with the University's mission, values, and strategic goals. This approach emphasizes a collaborative and data-driven decision-making process, ensuring projects are impactful, sustainable, and contribute to the University's broader commitment to social responsibility.
2. Background
Fern Fort University is a private institution seeking to expand its community engagement efforts by investing in neighbourhood projects. The University aims to create a positive impact on the surrounding communities, fostering a sense of partnership and shared responsibility. However, the University faces challenges in identifying and selecting impactful projects that align with its resources and strategic goals.
The key protagonists in this case are:
- Dr. James Campbell: President of Fern Fort University, tasked with overseeing the University's community engagement initiatives.
- The Community Engagement Committee: A group of faculty, staff, and community members responsible for evaluating and recommending projects for funding.
- The University's Marketing and Communications Department: Responsible for promoting the University's community engagement efforts and building relationships with local stakeholders.
3. Analysis of the Case Study
To analyze the case, we can utilize the following frameworks:
- SWOT Analysis: This framework helps identify the University's strengths, weaknesses, opportunities, and threats related to community engagement.
- Porter's Five Forces: This framework helps analyze the competitive landscape of community engagement initiatives, considering potential competitors, substitutes, buyers, suppliers, and new entrants.
- Stakeholder Analysis: This framework helps identify and prioritize the various stakeholders involved in the decision-making process, including the University, community members, local organizations, and potential funders.
Strengths:
- Strong reputation: Fern Fort University enjoys a positive reputation in the community, which can facilitate partnerships and attract volunteers.
- Resource availability: The University possesses financial resources and expertise that can be leveraged for community projects.
- Dedicated staff: The University has a dedicated team committed to community engagement.
Weaknesses:
- Lack of a clear selection process: The current process for choosing projects lacks transparency and a structured framework.
- Limited community outreach: The University's outreach efforts to identify potential projects are insufficient.
- Lack of data-driven decision-making: The selection process relies heavily on subjective opinions, lacking quantifiable data to assess project impact.
Opportunities:
- Increased community engagement: The University can leverage its resources to create impactful projects that address community needs.
- Partnerships with local organizations: Collaborating with local organizations can enhance project impact and leverage existing expertise.
- Data-driven decision-making: Implementing a data-driven approach can ensure projects are aligned with strategic goals and measure their effectiveness.
Threats:
- Competition from other institutions: Other universities and organizations may be competing for resources and community involvement.
- Limited funding: The University may face budgetary constraints that limit the scope and number of projects it can support.
- Lack of community buy-in: Projects may face resistance or lack of participation from community members.
Porter's Five Forces:
- Threat of new entrants: Low, as entry barriers for community engagement initiatives are relatively low.
- Threat of substitutes: Moderate, as other organizations and initiatives may offer similar services or programs.
- Bargaining power of buyers: Moderate, as community members and organizations have some leverage in choosing projects that meet their needs.
- Bargaining power of suppliers: Low, as the University can source resources and expertise from various suppliers.
- Rivalry among existing competitors: Moderate, as several institutions and organizations are actively engaged in community development.
Stakeholder Analysis:
- University: The University seeks to enhance its reputation, demonstrate social responsibility, and create a positive impact on the community.
- Community members: They expect projects to address their needs, improve their quality of life, and provide opportunities for participation.
- Local organizations: They seek partnerships with the University to leverage resources and expertise to achieve their goals.
- Potential funders: They seek projects with measurable impact and a strong return on investment.
4. Recommendations
To address the challenges and capitalize on the opportunities, Fern Fort University should implement the following recommendations:
- Develop a structured selection process: Establish a clear and transparent framework for evaluating and selecting projects. This process should include criteria such as alignment with the University's mission and strategic goals, potential impact on the community, sustainability, and feasibility.
- Enhance community outreach: Implement a comprehensive outreach strategy to identify potential projects and engage with community members. This can involve conducting surveys, organizing community forums, and partnering with local organizations to gather input and understand community needs.
- Utilize data-driven decision-making: Employ data analytics and performance metrics to assess project impact and effectiveness. This can involve collecting data on project outcomes, participant satisfaction, and long-term sustainability.
- Establish a Community Engagement Fund: Allocate dedicated funding specifically for community projects. This fund can be used to support a variety of initiatives, including grants, scholarships, and volunteer opportunities.
- Create a dedicated Community Engagement Office: Establish a dedicated office within the University to oversee community engagement initiatives. This office can be responsible for project management, stakeholder engagement, and data collection and analysis.
- Promote transparency and accountability: Ensure that the selection process, project implementation, and outcomes are transparent and accountable to the community. This can involve regular reporting, public forums, and feedback mechanisms.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with the University's mission to provide a high-quality education and contribute to the well-being of the community.
- External customers and internal clients: The recommendations address the needs of both external stakeholders (community members, local organizations) and internal stakeholders (faculty, staff, students).
- Competitors: The recommendations aim to differentiate the University's community engagement efforts from those of its competitors by emphasizing a data-driven approach, collaborative partnerships, and long-term impact.
- Attractiveness ' quantitative measures: The recommendations emphasize the use of data and metrics to assess project effectiveness and demonstrate a return on investment.
6. Conclusion
By implementing these recommendations, Fern Fort University can develop a robust and impactful community engagement program that aligns with its strategic goals, fosters positive relationships with the community, and contributes to its overall mission.
7. Discussion
Alternatives not selected:
- Focusing solely on internal projects: This approach would limit the University's impact on the broader community and miss opportunities to collaborate with external stakeholders.
- Selecting projects based solely on funding availability: This approach could result in projects that are not aligned with the University's mission or community needs.
- Ignoring data and relying on subjective opinions: This approach would hinder the University's ability to measure project impact and demonstrate accountability.
Risks and key assumptions:
- Limited funding: The University may face budgetary constraints that limit the scope and number of projects it can support.
- Lack of community buy-in: Projects may face resistance or lack of participation from community members.
- Data collection challenges: Collecting accurate and reliable data on project outcomes may be challenging.
Options Grid:
| Option | Advantages | Disadvantages |
|---|---|---|
| Structured selection process | Ensures transparency, fairness, and alignment with strategic goals | May be time-consuming and require significant effort |
| Enhanced community outreach | Identifies community needs and fosters partnerships | May require additional resources and staff |
| Data-driven decision-making | Provides evidence-based decision-making and demonstrates accountability | May require expertise in data analysis and reporting |
| Community Engagement Fund | Provides dedicated funding for community projects | May require ongoing fundraising efforts |
| Dedicated Community Engagement Office | Provides centralized management and expertise | May increase administrative costs |
| Transparency and accountability | Builds trust and ensures community buy-in | May require additional effort to communicate with stakeholders |
8. Next Steps
- Develop a detailed implementation plan: Outline specific actions, timelines, and responsibilities for each recommendation.
- Establish a Community Engagement Committee: This committee should be composed of representatives from various stakeholders, including faculty, staff, students, and community members.
- Conduct a pilot project: Implement a pilot project to test the new selection process and gather feedback.
- Develop a communication plan: Communicate the University's community engagement initiatives to internal and external stakeholders.
- Monitor and evaluate progress: Regularly assess the effectiveness of the new program and make adjustments as needed.
By taking these steps, Fern Fort University can create a successful and sustainable community engagement program that benefits both the University and the surrounding communities.
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Case Description
In November 2019, Jean Matthews had to decide how to allocate CA$300,000 toward neighbourhood improvement ideas submitted by city residents. Each of the four neighbourhoods in the city could receive up to CA$75,000 in funding, and Matthews had to consider the number of votes for each idea in her analysis. How should she identify which community projects to pursue?
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