Harvard Case - Carbon180: Choosing a Winning Strategy for Carbon Removal
"Carbon180: Choosing a Winning Strategy for Carbon Removal" Harvard business case study is written by Andrew Isaacs, Elis Valeria Anginski Cotosky. It deals with the challenges in the field of General Management. The case study is 13 page(s) long and it was first published on : Nov 1, 2019
At Fern Fort University, we recommend that Carbon180 adopt a hybrid strategy that leverages its strengths in technology and analytics, innovation, and advocacy to accelerate carbon removal deployment. This strategy involves:
- Focusing on direct air capture (DAC) technology: Carbon180 should prioritize its efforts on developing and scaling DAC technology, which offers the potential for large-scale carbon removal.
- Building a robust technology ecosystem: Carbon180 should foster partnerships with leading technology companies, research institutions, and investors to accelerate the development and deployment of DAC technology.
- Creating a strong policy and regulatory framework: Carbon180 should advocate for policies that incentivize carbon removal, promote research and development, and establish clear standards for carbon removal projects.
2. Background
Carbon180 is a non-profit organization dedicated to accelerating the deployment of carbon removal technologies. Founded in 2015, Carbon180 has emerged as a leading voice in the carbon removal space, advocating for policy changes and promoting innovation. The organization faces a significant challenge: the need to scale up carbon removal technologies to achieve net-zero emissions by 2050.
The case study focuses on Carbon180's decision-making process as it considers its future strategy. The main protagonists are:
- Dr. Noah Deich: Carbon180's CEO, who is passionate about the potential of carbon removal to address climate change.
- The Carbon180 Board of Directors: Responsible for providing strategic guidance and oversight to the organization.
- The Carbon180 Staff: Dedicated to advancing the organization's mission through advocacy, research, and outreach.
3. Analysis of the Case Study
SWOT Analysis:
Strengths:
- Strong advocacy network: Carbon180 has built a strong network of advocates, policymakers, and industry partners.
- Expertise in technology and analytics: Carbon180 possesses a deep understanding of carbon removal technologies and their potential.
- Focus on innovation: Carbon180 is committed to supporting the development and deployment of new carbon removal technologies.
Weaknesses:
- Limited financial resources: Carbon180 is a non-profit organization with limited financial resources to invest in technology development.
- Lack of direct control over technology development: Carbon180 primarily focuses on advocacy and policy, leaving technology development to other entities.
- Competition from other organizations: Carbon180 faces competition from other organizations working in the carbon removal space.
Opportunities:
- Growing demand for carbon removal: The demand for carbon removal technologies is increasing as governments and businesses seek to achieve net-zero emissions.
- Technological advancements: Rapid advancements in technology are creating new opportunities for carbon removal.
- Government support: Increasing government support for carbon removal is creating a favorable policy environment.
Threats:
- High cost of carbon removal: The cost of carbon removal technologies is currently high, which could limit their adoption.
- Public skepticism: There is some public skepticism about the effectiveness and feasibility of carbon removal technologies.
- Uncertainty about future regulations: The regulatory landscape for carbon removal is still evolving, creating uncertainty for investors and developers.
Porter's Five Forces:
- Threat of new entrants: High due to the availability of emerging technologies and the potential for new players to enter the market.
- Bargaining power of buyers: Moderate, as buyers (governments and businesses) have limited options for carbon removal.
- Bargaining power of suppliers: Moderate, as suppliers (technology companies and research institutions) have some market power.
- Threat of substitutes: Moderate, as other climate change mitigation strategies (renewable energy, energy efficiency) can compete with carbon removal.
- Rivalry among existing competitors: High, as several organizations are working on carbon removal technologies.
Key Findings:
- Carbon180's strengths lie in its advocacy, technology expertise, and focus on innovation.
- The organization faces challenges related to limited resources, lack of direct control over technology development, and competition.
- The carbon removal market presents both opportunities and threats, driven by growing demand, technological advancements, and policy support.
4. Recommendations
1. Focus on Direct Air Capture (DAC) Technology: Carbon180 should prioritize its efforts on developing and scaling DAC technology. DAC offers the potential for large-scale carbon removal, directly addressing atmospheric CO2. This strategy aligns with Carbon180's mission to accelerate the deployment of carbon removal technologies.
2. Build a Robust Technology Ecosystem: Carbon180 should foster partnerships with leading technology companies, research institutions, and investors to accelerate the development and deployment of DAC technology. This involves:
- Creating a platform for collaboration: Establishing a platform where technology developers, researchers, and investors can connect and share knowledge.
- Providing technical assistance: Offering technical assistance to promising DAC companies to help them overcome development hurdles.
- Facilitating investment: Connecting DAC companies with investors seeking to support carbon removal solutions.
3. Create a Strong Policy and Regulatory Framework: Carbon180 should advocate for policies that incentivize carbon removal, promote research and development, and establish clear standards for carbon removal projects. This includes:
- Promoting carbon pricing: Advocating for carbon pricing mechanisms (e.g., carbon taxes, cap-and-trade systems) that incentivize carbon removal.
- Supporting research and development: Lobbying for increased government funding for carbon removal research and development.
- Establishing clear standards: Working with policymakers to establish clear standards for carbon removal projects, ensuring their effectiveness and environmental integrity.
5. Basis of Recommendations
These recommendations are based on the following considerations:
1. Core Competencies and Consistency with Mission: Carbon180's core competencies lie in its advocacy, technology expertise, and focus on innovation. The proposed strategy leverages these strengths to accelerate the deployment of DAC technology, aligning with the organization's mission.
2. External Customers and Internal Clients: The strategy addresses the needs of external customers (governments, businesses, and the public) seeking effective carbon removal solutions. It also empowers internal clients (Carbon180 staff) to play a more active role in technology development and deployment.
3. Competitors: The strategy positions Carbon180 as a leader in the carbon removal space by focusing on DAC technology, a rapidly developing area with significant potential. It also leverages partnerships to compete effectively with other organizations.
4. Attractiveness ' Quantitative Measures: While quantifying the impact of these recommendations is challenging, the potential for DAC technology to achieve large-scale carbon removal makes it a highly attractive option. The strategy's focus on partnerships and policy advocacy could significantly accelerate the development and deployment of DAC technology.
Assumptions:
- Continued growth in demand for carbon removal technologies.
- Technological advancements in DAC technology.
- Increasing government support for carbon removal.
6. Conclusion
Carbon180 is well-positioned to play a leading role in accelerating the deployment of carbon removal technologies. By focusing on DAC technology, building a robust technology ecosystem, and creating a strong policy framework, Carbon180 can significantly contribute to achieving net-zero emissions by 2050.
7. Discussion
Alternatives:
- Focusing on other carbon removal technologies: Carbon180 could have chosen to focus on other carbon removal technologies, such as bioenergy with carbon capture and storage (BECCS) or enhanced weathering. However, DAC technology offers the potential for large-scale carbon removal and is a rapidly developing area.
- Focusing solely on advocacy: Carbon180 could have continued to focus solely on advocacy and policy, leaving technology development to other entities. However, this approach would have limited Carbon180's impact and influence in the carbon removal space.
Risks:
- High cost of DAC technology: The cost of DAC technology is currently high, which could limit its adoption.
- Technological challenges: DAC technology faces significant technological challenges, which could delay its development and deployment.
- Public skepticism: There is some public skepticism about the effectiveness and feasibility of DAC technology.
Key Assumptions:
- Continued growth in demand for carbon removal technologies.
- Technological advancements in DAC technology.
- Increasing government support for carbon removal.
8. Next Steps
Timeline:
- Year 1: Develop a detailed strategy for DAC technology development and deployment. Establish partnerships with key stakeholders.
- Year 2: Launch a pilot DAC project. Advocate for policies that incentivize carbon removal and promote research and development.
- Year 3: Scale up DAC technology deployment. Work with policymakers to establish clear standards for carbon removal projects.
Key Milestones:
- Secure funding for DAC technology development.
- Establish partnerships with leading technology companies, research institutions, and investors.
- Advocate for policies that incentivize carbon removal and promote research and development.
- Launch a pilot DAC project.
- Scale up DAC technology deployment.
By implementing these recommendations, Carbon180 can position itself as a leader in the carbon removal space, contributing to a more sustainable future.
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Case Description
Carbon180's co-founders are at a crossroads in reassessing their organization's future strategy and vision to drive a new carbon-conscious economy. Because Noah Deich and Giana Amador believe "big challenges require big thinking," they have taken a multisector approach towards climate change solutions, working in business, policy, and research. This has resulted in some wins while at the same time challenging the resources of their small organization. Also, their funders recommend tighter focus. Carbon180 must weigh competing strategies to catalyze social change and make key decisions on whether a narrow or broad approach will best achieve the goal of reducing carbon emissions.
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