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Harvard Case - Building Community at Terra Nova Consulting

"Building Community at Terra Nova Consulting" Harvard business case study is written by Ken Ogata, Gary Spraakman. It deals with the challenges in the field of General Management. The case study is 20 page(s) long and it was first published on : Jan 1, 2014

At Fern Fort University, we recommend Terra Nova Consulting (TNC) implement a multifaceted approach to building a stronger sense of community within the firm. This strategy will focus on enhancing internal communication, fostering collaboration, and promoting a shared sense of purpose through a combination of cultural initiatives, technology adoption, and leadership development.

2. Background

Terra Nova Consulting is a rapidly growing firm facing challenges in maintaining a cohesive company culture as it expands its operations. The case study highlights the company's struggle to integrate new hires, maintain a strong sense of community, and foster collaboration across its geographically dispersed teams. The main protagonists are the firm's founders, who are grappling with the need to address these issues to ensure continued growth and success.

3. Analysis of the Case Study

To analyze the situation at TNC, we can utilize the Organizational Culture framework, focusing on the Competing Values Framework (CVF). The CVF helps understand the dominant values and behaviors within an organization, which can be categorized into four quadrants:

  • Clan Culture: Emphasis on collaboration, teamwork, and a strong sense of belonging. TNC initially had a strong clan culture, but this is weakening with growth.
  • Adhocracy Culture: Focus on innovation, risk-taking, and adaptability. TNC's rapid growth and focus on new markets aligns with this aspect.
  • Market Culture: Emphasis on results, competition, and customer focus. TNC's client-centric approach aligns with this value.
  • Hierarchy Culture: Focus on efficiency, stability, and control. This aspect is becoming more prominent as TNC grows and needs to manage its operations effectively.

TNC is currently experiencing a cultural shift, moving from a predominantly clan culture to a more complex blend of adhocracy, market, and hierarchy values. This shift is creating challenges in maintaining a strong sense of community and collaboration.

4. Recommendations

To address the challenges and build a stronger community at TNC, we recommend the following actions:

A. Enhance Internal Communication:

  • Implement a company-wide intranet platform: This platform should be user-friendly and accessible to all employees, providing access to company news, announcements, and resources. It can also facilitate communication across teams and locations.
  • Regular virtual town hall meetings: These meetings should be led by senior leadership and provide opportunities for employees to ask questions, share feedback, and stay informed about company developments.
  • Encourage cross-team collaboration: Implement initiatives like virtual team building exercises, cross-functional project assignments, and knowledge-sharing sessions to foster interaction and collaboration across teams.

B. Foster Collaboration and Shared Purpose:

  • Develop a clear company mission statement: This statement should articulate TNC's core values, purpose, and aspirations, providing a unifying framework for all employees.
  • Implement a mentorship program: Pair new hires with experienced consultants to facilitate knowledge transfer, provide guidance, and build relationships.
  • Create a culture of continuous learning: Encourage employees to participate in professional development opportunities, share their knowledge, and contribute to a learning environment.

C. Leadership Development:

  • Provide leadership training for all managers: This training should focus on developing effective communication skills, building trust, fostering collaboration, and promoting a positive work environment.
  • Implement a leadership coaching program: Assign experienced leaders as coaches to support and guide emerging leaders, helping them develop their skills and leadership styles.
  • Encourage employee feedback: Implement a system for employees to provide anonymous feedback to leadership, allowing for open dialogue and addressing concerns.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: The proposed initiatives align with TNC's core competencies in consulting, innovation, and client service, while also reinforcing its commitment to a collaborative and inclusive work environment.
  • External customers and internal clients: The recommendations aim to improve communication and collaboration within TNC, ultimately leading to better service for external clients and a more positive experience for internal employees.
  • Competitors: By fostering a strong sense of community and collaboration, TNC can differentiate itself from competitors and attract and retain top talent.
  • Attractiveness: The proposed initiatives are cost-effective and can be implemented gradually, with a focus on continuous improvement and measuring the impact of each initiative.

6. Conclusion

By implementing these recommendations, TNC can effectively address the challenges of maintaining a strong sense of community and collaboration as it continues to grow. This will foster a more engaged and productive workforce, leading to improved performance, innovation, and client satisfaction.

7. Discussion

Other alternatives not selected include:

  • Merging teams: This could lead to increased collaboration but might also disrupt existing team dynamics and require significant restructuring.
  • Implementing a strict hierarchical structure: This could improve efficiency but could also stifle innovation and creativity.
  • Offering more financial incentives: While this might attract and retain talent, it might not address the underlying cultural issues.

The key assumptions of our recommendations include:

  • Commitment from leadership: Successful implementation requires strong commitment from senior leadership to prioritize these initiatives and allocate resources accordingly.
  • Employee participation: Employees must be willing to engage in the new initiatives and contribute to building a stronger sense of community.
  • Technology adoption: Effective implementation requires the adoption of technology tools to facilitate communication and collaboration across teams and locations.

8. Next Steps

To implement these recommendations, TNC should:

  • Form a task force: Create a cross-functional team to develop and implement the initiatives, including representatives from different departments and locations.
  • Develop a pilot program: Test the proposed initiatives in a smaller department or location before rolling out company-wide.
  • Track progress and measure impact: Regularly assess the effectiveness of the initiatives and make adjustments as needed.

By taking these steps, TNC can effectively build a stronger sense of community and collaboration, ensuring a positive and productive work environment for all its employees.

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Case Description

This case describes the challenges faced by the president of an engineering and environmental services consulting firm (Terra Nova Consulting) as it seeks to address deep internal cultural divisions. Terra Nova began as a small niche firm that has expanded through internal growth and mergers to become an elite, international professional services firm. It was founded upon certain values and principles, but has drifted away from these over time, such that younger members perceived a disconnect between its professed and actual culture. Survival as an elite firm will depend upon the ability to repair this divide and convince the next generation to continue the founders' vision or develop a new shared vision.

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