Harvard Case - "Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (A)
""Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (A)" Harvard business case study is written by Herman Leonard, Henry Lee, Esther Scott. It deals with the challenges in the field of General Management. The case study is 24 page(s) long and it was first published on : Oct 15, 2008
At Fern Fort University, we recommend a comprehensive revitalization strategy for Broadmoor, focusing on community empowerment, sustainable infrastructure, and economic diversification. This strategy will leverage the community's resilience, attract investment, and create a thriving future for Broadmoor.
2. Background
The case study 'Broadmoor Lives' chronicles the devastating impact of Hurricane Katrina on the historic New Orleans neighborhood of Broadmoor. The storm's destruction left residents grappling with widespread damage, displacement, and a sense of uncertainty about the future. The case highlights the community's efforts to rebuild, focusing on the role of the Broadmoor Improvement Association (BIA) and its efforts to secure funding, rebuild homes, and revitalize the neighborhood.
The main protagonists are the residents of Broadmoor, the BIA, and various external stakeholders like government agencies, non-profit organizations, and private investors. The case study explores the challenges faced by the community in the aftermath of the disaster, including the struggle to access resources, the need to rebuild infrastructure, and the desire to preserve the neighborhood's unique character.
3. Analysis of the Case Study
The case study presents a complex situation requiring a multifaceted approach. We can analyze the situation using a framework combining SWOT analysis and Porter's Five Forces to understand the internal and external factors influencing Broadmoor's recovery.
SWOT Analysis:
- Strengths:
- Strong community spirit and resilience.
- Rich history and cultural heritage.
- Existing infrastructure (e.g., schools, hospitals).
- Potential for tourism and economic development.
- Weaknesses:
- Limited resources and funding.
- High levels of poverty and unemployment.
- Damaged infrastructure and housing stock.
- Lack of access to essential services.
- Opportunities:
- Government funding and support programs.
- Private investment in revitalization projects.
- Growing interest in sustainable development.
- Potential for attracting new residents and businesses.
- Threats:
- Future natural disasters and climate change.
- Economic recession and job losses.
- Competition from other neighborhoods in New Orleans.
- Lack of political will or support for community development.
Porter's Five Forces:
- Threat of New Entrants: Moderate. New residents and businesses may be attracted to Broadmoor's potential, but the challenges of rebuilding and limited resources could deter some.
- Bargaining Power of Buyers: Low. Residents are largely dependent on the available housing and services within the neighborhood.
- Bargaining Power of Suppliers: Moderate. Suppliers of construction materials and services may have some leverage, but the need for rebuilding creates demand.
- Threat of Substitutes: Moderate. Residents could choose to relocate to other neighborhoods or cities, but Broadmoor's unique character and potential for growth could be attractive.
- Rivalry Among Existing Competitors: Moderate. Competition exists with other neighborhoods in New Orleans, but the focus should be on collaboration and shared resources for a collective recovery.
4. Recommendations
To effectively address the challenges and capitalize on the opportunities, Broadmoor needs a comprehensive revitalization strategy encompassing the following key areas:
1. Community Empowerment:
- Empowerment and Ownership: Foster community ownership and participation in decision-making through resident-led initiatives, community forums, and transparent communication.
- Capacity Building: Provide training programs and resources to residents in areas like construction, entrepreneurship, and community organizing.
- Social Services and Support: Strengthen social services and support systems to address issues like poverty, unemployment, and mental health.
- Cultural Preservation: Promote cultural preservation and revitalization through arts programs, historical preservation efforts, and community events.
2. Sustainable Infrastructure:
- Housing Reconstruction: Prioritize rebuilding resilient and affordable housing, incorporating sustainable building practices and energy-efficient technologies.
- Infrastructure Development: Invest in infrastructure improvements like roads, utilities, and public transportation, prioritizing sustainable solutions.
- Green Spaces and Parks: Create green spaces and parks to improve quality of life, promote community gathering, and mitigate the effects of climate change.
- Disaster Preparedness: Implement comprehensive disaster preparedness plans and community-based emergency response systems.
3. Economic Diversification:
- Entrepreneurship and Small Business Development: Support entrepreneurship and small business development through microloans, business incubation programs, and access to markets.
- Tourism and Hospitality: Leverage Broadmoor's history and cultural heritage to attract tourists and develop a sustainable tourism sector.
- Job Creation and Workforce Development: Partner with local businesses and educational institutions to create job opportunities and provide workforce development programs.
- Attracting Investment: Develop a strategic investment plan to attract private and public investment in revitalization projects.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with the BIA's mission of rebuilding Broadmoor and improving the lives of its residents.
- External customers and internal clients: The recommendations address the needs of both residents and external stakeholders, including businesses, investors, and government agencies.
- Competitors: The recommendations acknowledge the competitive landscape but focus on collaboration and shared resources for a collective recovery.
- Attractiveness ' quantitative measures if applicable: While quantifying the impact of community revitalization is challenging, the recommendations aim to increase economic activity, attract investment, and improve quality of life, ultimately contributing to the neighborhood's long-term prosperity.
- Assumptions: The recommendations are based on the assumption that the community is committed to rebuilding, that government and private sector support will be available, and that residents are willing to participate in revitalization efforts.
6. Conclusion
Broadmoor's recovery is a testament to the resilience of its residents and the power of community. By implementing a comprehensive revitalization strategy that prioritizes community empowerment, sustainable infrastructure, and economic diversification, Broadmoor can not only rebuild from the devastation of Hurricane Katrina but also emerge as a thriving and resilient community for future generations.
7. Discussion
Alternative approaches could include focusing solely on attracting outside investment or prioritizing large-scale development projects. However, these approaches could lead to gentrification and displacement of existing residents, undermining the community's unique character and social fabric.
The recommendations are subject to risks such as insufficient funding, lack of political will, and resistance to change within the community. However, these risks can be mitigated through strong community engagement, transparent communication, and a collaborative approach involving all stakeholders.
8. Next Steps
The following timeline outlines key milestones for implementing the recommendations:
- Year 1:
- Establish a community-led revitalization committee.
- Develop a comprehensive revitalization plan.
- Secure funding from government agencies, private investors, and philanthropic organizations.
- Begin rebuilding infrastructure and housing.
- Launch community empowerment programs.
- Year 2:
- Implement economic diversification initiatives.
- Develop tourism and hospitality programs.
- Launch job creation and workforce development programs.
- Continue rebuilding and infrastructure improvements.
- Year 3:
- Evaluate progress and adjust the revitalization plan as needed.
- Foster long-term sustainability and resilience.
- Celebrate the community's achievements and inspire future generations.
By taking these steps, Broadmoor can overcome the challenges of the past and create a brighter future for its residents.
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Case Description
On January 11, 2006, residents of New Orleans's Broadmoor neighborhood, which still bore the deep scars left by Hurricane Katrina, were shocked by the headlines in The Times-Picayune. The Urban Planning Committee of a mayoral commission charged with developing a reconstruction plan for the hurricane-ravaged city had proposed giving hard-hit neighborhoods like Broadmoor four months to prove that they were still viable and, hence, worth rebuilding. Worse still, the paper had printed a composite map, drawn from the committee's report, which showed six green dots indicating low-lying areas that could be turned into parks and "greenspace." One of those green dots covered Broadmoor. Incensed at what they viewed as a betrayal by their own city government, Broadmoor residents who had returned to salvage their flood-damaged homes began to consider how to save their neighborhood from the bulldozers. Their efforts quickly coalesced around the Broadmoor Improvement Association-a venerable neighborhood organization-and a determination to create their own plan for recovery. A core group of residents-many of whom had never met each other and none of whom had ever worked on a redevelopment plan-would take the lead in organizing the planning process for the still-scattered community.
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