Harvard Case - Braver Angels: A Grassroots Effort to Depolarize American Politics
"Braver Angels: A Grassroots Effort to Depolarize American Politics" Harvard business case study is written by Francesca Gino, Julia A Minson, Jeff Huizinga. It deals with the challenges in the field of General Management. The case study is 12 page(s) long and it was first published on : Mar 9, 2020
At Fern Fort University, we recommend that Braver Angels adopt a hybrid organizational structure that leverages the strengths of both centralized and decentralized approaches. This structure will enable the organization to maintain its grassroots spirit while simultaneously scaling its impact through strategic partnerships, resource allocation, and a robust digital presence.
2. Background
Braver Angels is a non-profit organization dedicated to reducing political polarization in the United States. Founded in 2016, the organization utilizes a unique approach of fostering dialogue and understanding between individuals with opposing political views. Their core activities include workshops, online forums, and community engagement initiatives, all aimed at promoting constructive conversations and bridging the political divide.
The case study focuses on Braver Angels' rapid growth and the challenges associated with maintaining its grassroots ethos while expanding its operations and impact. The organization's success hinges on balancing its decentralized, volunteer-driven model with the need for centralized coordination and resource management.
3. Analysis of the Case Study
This case study presents a compelling example of a non-profit organization grappling with the complexities of scaling up while preserving its core values. We can analyze the situation through the lens of several key frameworks:
- Organizational Structure: Braver Angels currently operates as a decentralized network of chapters, which fosters local engagement and autonomy. However, this model presents challenges in terms of resource allocation, consistency of programming, and overall brand management.
- Strategic Planning: The organization's rapid growth necessitates a comprehensive strategic plan that addresses key areas such as resource allocation, program development, and fundraising.
- Leadership Styles: Braver Angels needs to cultivate a leadership team that balances grassroots empowerment with strategic decision-making. This requires leaders with strong communication, collaboration, and change management skills.
- Corporate Governance: As Braver Angels expands, robust governance structures are crucial for ensuring transparency, accountability, and sustainability. This includes establishing clear roles and responsibilities for leadership, board members, and staff.
- Marketing and Communications: Braver Angels needs to develop a strategic marketing plan to reach a wider audience and build a strong brand identity. This includes leveraging digital platforms, media outreach, and community engagement initiatives.
- Financial Management: The organization needs to develop a sustainable financial model that can support its growth and ensure long-term viability. This includes diversifying revenue streams, managing expenses, and maximizing resource utilization.
4. Recommendations
1. Hybrid Organizational Structure: Braver Angels should adopt a hybrid organizational structure that combines the strengths of both centralized and decentralized approaches. This structure would involve:
- Centralized Hub: Establishing a central hub with dedicated staff responsible for strategic planning, resource allocation, program development, fundraising, and brand management.
- Decentralized Chapters: Maintaining the existing network of chapters with autonomy over local programming and community engagement.
- Collaborative Framework: Developing a clear framework for collaboration between the central hub and chapters, ensuring communication, resource sharing, and alignment with overall organizational goals.
2. Strategic Planning and Resource Allocation: Braver Angels should develop a comprehensive strategic plan that includes:
- Mission and Vision: Revisit and refine the organization's mission and vision to reflect its growth aspirations and evolving landscape.
- Program Development: Develop a standardized framework for chapter programs, ensuring consistency in quality and effectiveness while allowing for local adaptations.
- Resource Allocation: Develop a transparent and equitable system for allocating resources to chapters based on needs, performance, and strategic priorities.
- Fundraising Strategy: Implement a multi-faceted fundraising strategy that includes individual donations, corporate sponsorships, grants, and online platforms.
3. Leadership Development and Succession Planning: Braver Angels should prioritize leadership development and succession planning:
- Leadership Training: Develop training programs for chapter leaders and staff to equip them with the skills needed to lead effectively, manage teams, and navigate complex organizational challenges.
- Succession Planning: Establish a clear succession plan for key leadership positions, ensuring continuity and stability as the organization grows.
4. Technology and Digital Transformation: Braver Angels should embrace technology and digital transformation to enhance its reach, efficiency, and impact:
- Online Platform: Develop a robust online platform that serves as a central hub for communication, resource sharing, program registration, and community engagement.
- Data Analytics: Utilize data analytics to track program effectiveness, measure impact, and inform decision-making.
- Digital Marketing: Implement a comprehensive digital marketing strategy to reach a wider audience, build brand awareness, and engage potential participants.
5. Corporate Governance and Accountability: Braver Angels should strengthen its corporate governance structures:
- Board of Directors: Expand and diversify the board of directors, ensuring representation from various sectors and expertise relevant to the organization's growth and impact.
- Financial Transparency: Maintain transparent financial reporting and accountability mechanisms to build trust with donors and stakeholders.
- Ethical Practices: Develop a strong code of ethics and ensure compliance with all relevant laws and regulations.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The hybrid organizational structure and strategic planning initiatives align with Braver Angels' mission of fostering dialogue and understanding while enabling the organization to scale its impact.
- External Customers and Internal Clients: The recommendations prioritize the needs of both external customers (participants in programs) and internal clients (chapter leaders and staff).
- Competitors: The recommendations consider the competitive landscape of non-profit organizations working to address political polarization and aim to differentiate Braver Angels through its unique approach and focus on grassroots engagement.
- Attractiveness ' Quantitative Measures: While quantitative measures are difficult to assess for a non-profit organization, the recommendations aim to improve efficiency, resource utilization, and impact, which are crucial for long-term sustainability.
6. Conclusion
Braver Angels has the potential to become a leading force in addressing the growing problem of political polarization in the United States. By adopting a hybrid organizational structure, developing a comprehensive strategic plan, and embracing technology and digital transformation, the organization can effectively scale its operations, maintain its grassroots ethos, and achieve its mission of fostering dialogue and understanding across the political spectrum.
7. Discussion
Alternatives:
- Fully Centralized Model: This model would involve a centralized leadership team making all decisions and managing all operations. While this approach would provide more control and consistency, it could stifle local innovation and engagement.
- Fully Decentralized Model: This model would rely entirely on volunteer-led chapters with minimal central support. While this approach would preserve grassroots spirit, it could lead to inconsistencies in program quality, resource management challenges, and difficulty in scaling up.
Risks and Key Assumptions:
- Maintaining Grassroots Spirit: The hybrid model needs to be carefully implemented to ensure that it does not undermine the grassroots spirit that is central to Braver Angels' success.
- Resource Allocation: The organization needs to develop a fair and transparent system for allocating resources to chapters, ensuring equity and preventing resentment.
- Leadership Development: The success of the hybrid model depends on developing strong leaders at both the central and chapter levels.
- Technology Adoption: The organization needs to invest in technology and digital infrastructure to support its growth and reach.
8. Next Steps
Timeline with Key Milestones:
- Year 1: Implement the hybrid organizational structure, develop a comprehensive strategic plan, and launch a new online platform.
- Year 2: Develop leadership training programs, implement a standardized program framework for chapters, and expand fundraising efforts.
- Year 3: Establish a robust data analytics system, refine the resource allocation model, and develop a succession plan for key leadership positions.
By taking these steps, Braver Angels can position itself for continued growth and success in its mission to depolarize American politics.
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Case Description
The founders of Braver Angels, an organization that uses family therapy principles to foster constructive dialogue between conservatives and liberals, consider how to improve its effectiveness and reach.
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