Harvard Case - Angel Torres
"Angel Torres" Harvard business case study is written by Hannah Riley Bowles, Joan Moon, Florangel Suero. It deals with the challenges in the field of General Management. The case study is 2 page(s) long and it was first published on : Mar 7, 2021
At Fern Fort University, we recommend Angel Torres pursue a strategic growth strategy focused on expanding into new markets while leveraging technology and analytics to enhance operational efficiency and customer experience. This strategy involves a multi-pronged approach:
- Developing a robust digital presence to reach a wider audience and build brand awareness.
- Investing in data-driven decision-making to optimize marketing campaigns and personalize customer interactions.
- Exploring strategic partnerships with local businesses and organizations to expand into new markets.
- Implementing a comprehensive talent management strategy to attract and retain skilled professionals.
This strategy will position Angel Torres for sustainable growth and success in the competitive landscape of the emerging markets.
2. Background
Angel Torres, a successful entrepreneur, has built a thriving business in the Dominican Republic. His company, 'Angel Torres,' provides high-quality, affordable clothing to a large customer base. However, he faces challenges in maintaining profitability and managing growth amidst increasing competition. The case study highlights the need for Angel Torres to develop a strategic plan to address these challenges and ensure long-term success.
The main protagonists of the case study are Angel Torres, the founder and CEO of the company, and his team of employees. The case study also explores the company's external environment, including its competitive landscape, customer base, and the broader economic context.
3. Analysis of the Case Study
This case study can be analyzed using a combination of frameworks, including:
1. SWOT Analysis:
- Strengths: Strong brand recognition, loyal customer base, established supply chain, experienced management team.
- Weaknesses: Limited online presence, lack of data-driven decision-making, potential for talent shortage, limited access to capital.
- Opportunities: Expanding into new markets, leveraging technology for improved efficiency, building strategic partnerships, diversifying product offerings.
- Threats: Increasing competition, economic instability, changing consumer preferences, potential for supply chain disruptions.
2. Porter's Five Forces:
- Threat of new entrants: High, due to low barriers to entry in the clothing industry.
- Bargaining power of buyers: Moderate, as customers have a wide range of choices.
- Bargaining power of suppliers: Moderate, as Angel Torres relies on a network of suppliers.
- Threat of substitute products: Moderate, as customers can choose from various clothing options.
- Competitive rivalry: High, due to the presence of numerous competitors in the market.
3. Competitive Advantage:
Angel Torres's competitive advantage lies in its ability to provide high-quality, affordable clothing to a large customer base. However, this advantage is threatened by increasing competition and changing consumer preferences.
4. Growth Strategy:
The case study highlights the need for Angel Torres to develop a strategic plan to address the challenges of maintaining profitability and managing growth. This plan should focus on expanding into new markets, leveraging technology for improved efficiency, and building strategic partnerships.
4. Recommendations
1. Digital Transformation:
- Develop a robust online presence: Create a user-friendly website and mobile application to reach a wider audience and build brand awareness.
- Implement e-commerce platform: Enable online ordering and secure payment processing to enhance customer convenience and expand reach.
- Leverage social media marketing: Engage with customers on social media platforms to build brand loyalty and drive sales.
2. Data-Driven Decision Making:
- Invest in data analytics tools: Collect and analyze data on customer behavior, market trends, and competitor activity.
- Optimize marketing campaigns: Utilize data insights to personalize marketing messages and target the right audience.
- Improve operational efficiency: Use data to optimize inventory management, production processes, and distribution logistics.
3. Strategic Partnerships:
- Collaborate with local businesses: Partner with retailers, distributors, and other businesses to expand reach and access new markets.
- Explore joint ventures: Partner with other companies to develop new products, services, or distribution channels.
- Engage with government agencies: Seek support from government agencies to access funding, resources, and market insights.
4. Talent Management:
- Implement a comprehensive hiring and recruitment strategy: Attract and retain skilled professionals with competitive compensation and benefits packages.
- Invest in employee training and development: Enhance employee skills and knowledge to improve productivity and innovation.
- Foster a positive work environment: Create a culture of collaboration, respect, and inclusivity to motivate employees and drive performance.
5. Basis of Recommendations
These recommendations align with Angel Torres's core competencies and mission to provide high-quality, affordable clothing to a large customer base. They are also consistent with the needs of external customers, who seek convenient and affordable options, and internal clients, who desire a rewarding work environment.
The recommendations address the competitive landscape by leveraging technology and strategic partnerships to gain a competitive advantage. They are also attractive from a quantitative perspective, as they are expected to improve profitability, increase market share, and enhance long-term sustainability.
The recommendations are based on the following assumptions:
- The Dominican Republic's economy will continue to grow, creating opportunities for businesses like Angel Torres.
- Consumers will continue to demand high-quality, affordable clothing.
- Technology will continue to evolve, providing new opportunities for businesses to improve efficiency and reach customers.
6. Conclusion
By implementing these recommendations, Angel Torres can position itself for sustainable growth and success in the competitive landscape of emerging markets. The company can leverage its strengths, address its weaknesses, capitalize on opportunities, and mitigate threats to achieve its strategic goals.
7. Discussion
Other alternatives not selected include:
- Merging with a competitor: This option could provide access to resources and expertise but carries risks of cultural clashes and loss of control.
- Focusing solely on the domestic market: This option could be less risky but limits growth potential and exposes the company to economic vulnerabilities.
The key risks associated with the recommended strategy include:
- Technological disruption: Rapid changes in technology could render existing investments obsolete.
- Economic instability: Economic downturns could impact consumer spending and profitability.
- Competition: New entrants or existing competitors could disrupt the market.
The key assumptions underlying the recommendations are:
- The Dominican Republic's economy will continue to grow.
- Consumers will continue to demand high-quality, affordable clothing.
- Technology will continue to evolve.
8. Next Steps
To implement the recommendations, Angel Torres should:
- Develop a detailed strategic plan: Outline specific goals, timelines, and resources needed for each initiative.
- Assemble a dedicated team: Assign responsibility for each initiative and provide necessary training and support.
- Monitor progress and adjust as needed: Track key performance indicators (KPIs) and make adjustments to the plan based on performance data.
By taking these steps, Angel Torres can successfully navigate the challenges of the emerging markets and achieve its strategic goals.
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Case Description
Angel Torres is a college sophomore placed in their first summer internship. While Angel hoped the Internship might lead to a full-time job after graduation, the work, so far, was basic and did not provide Angel an opportunity to show their full abilities. Angel had an idea of how to improve the user interface of the company's primary app but found it difficult to propose the idea. Angel had other concerns-around pay, specifically-but was concerned about raising them at home. Angel's Mom wanted Angel to help with a family chore but doing so might jeopardize the internship. What could Angel do? In the sequel, Angel reaches out to a number of colleagues and friends to collect additional information to help inform their negotiation choices.
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