Harvard Case - American Cancer Society: Access to Care
"American Cancer Society: Access to Care" Harvard business case study is written by Robert Simons, Kathryn Rosenberg. It deals with the challenges in the field of General Management. The case study is 22 page(s) long and it was first published on : Nov 21, 2008
At Fern Fort University, we recommend the American Cancer Society (ACS) adopt a multifaceted strategy focused on increasing access to care for underserved populations. This strategy will leverage a combination of technology, partnerships, and innovative program development to address the root causes of disparities in cancer care access. This will involve strategic partnerships, digital health initiatives, and community outreach programs to bridge the gap in healthcare access and ultimately improve cancer outcomes for all.
2. Background
The American Cancer Society (ACS) is a non-profit organization dedicated to eliminating cancer as a major health threat. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer. The case study highlights the challenge ACS faces in providing equitable access to cancer care across diverse populations. This is particularly pronounced in underserved communities, where factors like socioeconomic status, geographic location, and cultural barriers contribute to disparities in diagnosis, treatment, and survival rates.
The main protagonists in this case are:
- The American Cancer Society (ACS): A non-profit organization facing the challenge of addressing disparities in cancer care access.
- Underserved populations: Individuals and communities facing systemic barriers to accessing quality healthcare, including cancer care.
- Healthcare providers: Hospitals, clinics, and other healthcare organizations responsible for delivering cancer care.
3. Analysis of the Case Study
To analyze the situation, we can utilize the SWOT framework to identify the strengths, weaknesses, opportunities, and threats facing ACS:
Strengths:
- Strong brand reputation: ACS enjoys high public trust and recognition for its commitment to cancer research and advocacy.
- Extensive network: ACS has a vast network of volunteers, donors, and healthcare partners.
- Expertise in cancer care: ACS possesses deep knowledge and experience in cancer prevention, detection, and treatment.
Weaknesses:
- Limited resources: ACS operates on a non-profit model, which can constrain its ability to invest in new initiatives.
- Lack of direct service delivery: ACS primarily focuses on advocacy and research, leaving direct patient care to healthcare providers.
- Challenges in reaching underserved populations: Existing outreach programs may not effectively reach all communities facing barriers to care.
Opportunities:
- Technological advancements: Digital health tools and telemedicine offer potential to expand access to care and reduce disparities.
- Growing focus on health equity: Increased public awareness and policy initiatives prioritize addressing health disparities.
- Partnerships with healthcare providers: Collaborations with hospitals and clinics can leverage their resources and expertise.
Threats:
- Funding challenges: Competition for resources from other non-profits and healthcare organizations.
- Changing healthcare landscape: Evolving healthcare policies and regulations can impact ACS's operations.
- Rising healthcare costs: Financial barriers to care can exacerbate existing disparities.
4. Recommendations
To address the challenges and capitalize on the opportunities, ACS should implement the following recommendations:
1. Develop a Digital Health Platform:
- Create a comprehensive digital platform that provides access to cancer information, screening resources, and telehealth services.
- Integrate AI and machine learning to personalize user experiences and deliver targeted information based on individual needs and risk factors.
- Partner with technology companies to develop innovative solutions and leverage their expertise in user interface design and data analytics.
2. Foster Strategic Partnerships:
- Collaborate with healthcare providers to establish community-based cancer care centers in underserved areas.
- Partner with community organizations to facilitate outreach and engagement with vulnerable populations.
- Develop joint programs with insurance companies and government agencies to reduce financial barriers to care.
3. Implement Targeted Community Outreach Programs:
- Conduct culturally sensitive outreach campaigns to address language barriers and cultural beliefs that may hinder access to care.
- Develop mobile clinics to provide cancer screenings and education in underserved communities.
- Train community health workers to act as trusted intermediaries and connect individuals with resources.
4. Advocate for Policy Changes:
- Lobby for legislation that expands access to affordable healthcare and supports cancer research and prevention programs.
- Promote policies that address social determinants of health and reduce disparities in healthcare access.
- Engage with policymakers to advocate for increased funding for cancer care and research.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with ACS's mission to eliminate cancer as a major health threat by focusing on increasing access to care for all.
- External customers and internal clients: The recommendations address the needs of underserved populations, healthcare providers, and ACS's internal stakeholders.
- Competitors: The recommendations differentiate ACS by leveraging technology and partnerships to create a unique value proposition.
- Attractiveness: The recommendations have the potential to generate positive social impact, increase ACS's reach, and enhance its brand reputation.
6. Conclusion
By implementing these recommendations, ACS can significantly impact the lives of underserved populations by improving access to quality cancer care. This will require a commitment to innovation, collaboration, and advocacy to address the systemic barriers that contribute to health disparities.
7. Discussion
Alternatives:
- Focusing solely on advocacy: While advocacy is crucial, it may not be sufficient to address the immediate needs of underserved populations.
- Expanding direct service delivery: This could be costly and may require ACS to shift its focus away from its core competencies.
Risks:
- Funding challenges: Securing funding for new initiatives may be difficult.
- Technological limitations: Digital health tools may not be accessible to all communities.
- Resistance to change: Some stakeholders may resist adopting new approaches.
Key Assumptions:
- Commitment to equity: ACS is committed to addressing health disparities and improving access to care for all.
- Technological advancements: Digital health tools will continue to improve and become more accessible.
- Partnerships: ACS will be able to forge successful partnerships with healthcare providers and community organizations.
8. Next Steps
- Develop a detailed implementation plan: Outline specific timelines, budgets, and resource allocation for each recommendation.
- Establish key performance indicators (KPIs): Track progress and measure the impact of the initiatives.
- Engage with stakeholders: Communicate the strategy and gather feedback from relevant parties.
- Monitor and adapt: Continuously evaluate the effectiveness of the initiatives and make adjustments as needed.
By taking these steps, ACS can effectively address the challenges of access to care and make a lasting impact on the lives of individuals and communities affected by cancer.
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Case Description
CEO John Seffrin decides to radically change the strategy of the American Cancer Society. The new Access to Care strategy relies on advocacy to change public policy and increase the number of Americans eligible for cancer prevention and treatment. The new strategy brings with it considerable political risk. Leveraging an organization with 3 million volunteers, this case describes how he skillfully transforms the organization (structure, control systems, staff, shared values, etc.) to implement the new strategy.
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