Free Wyndham Destinations Asia Pacific: Acquisition and Appraisal of Resort Frontier Co. Ltd. and Management of Sundance Resort Club Japan Case Study Solution | Assignment Help

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Publish Date: 2024-12-03

Harvard Case - Wyndham Destinations Asia Pacific: Acquisition and Appraisal of Resort Frontier Co. Ltd. and Management of Sundance Resort Club Japan

"Wyndham Destinations Asia Pacific: Acquisition and Appraisal of Resort Frontier Co. Ltd. and Management of Sundance Resort Club Japan" Harvard business case study is written by Colette Southam, Mike Raybould, Joshua Poi, Matthew Winkler. It deals with the challenges in the field of Finance. The case study is 8 page(s) long and it was first published on : Feb 1, 2022

At Fern Fort University, we recommend that Wyndham Destinations Asia Pacific (WDAP) proceed with the acquisition of Resort Frontier Co. Ltd. (RFC) and implement a comprehensive strategy for managing the Sundance Resort Club Japan (SRC). This strategy should focus on leveraging WDAP's existing strengths in timeshare marketing and operations, while simultaneously addressing the unique challenges of the Japanese market.

2. Background

This case study focuses on WDAP's decision to acquire RFC, a Japanese timeshare company, and the subsequent integration of SRC into WDAP's portfolio. WDAP, a subsidiary of Wyndham Worldwide, is a leading timeshare operator with a strong presence in the Asia Pacific region. RFC, on the other hand, is a smaller, privately held company with a well-established brand in Japan. The acquisition of RFC presents WDAP with an opportunity to expand its market share in Japan, a lucrative and growing market for timeshares.

The main protagonists of the case study are:

  • Wyndham Destinations Asia Pacific (WDAP): The acquiring company, seeking to expand its presence in the Japanese market.
  • Resort Frontier Co. Ltd. (RFC): The target company, a privately held timeshare operator with a strong brand in Japan.
  • Sundance Resort Club Japan (SRC): The timeshare club owned by RFC, which WDAP will manage after the acquisition.

3. Analysis of the Case Study

Strategic Analysis:

  • Market Opportunity: Japan presents a significant opportunity for WDAP. The country has a growing middle class with disposable income and a penchant for travel. The timeshare market in Japan is also relatively underdeveloped, offering significant growth potential.
  • Synergies: The acquisition of RFC allows WDAP to leverage its existing strengths in timeshare marketing, operations, and technology. This includes access to a wider customer base, economies of scale in marketing and distribution, and the ability to cross-sell products and services.
  • Competitive Advantage: WDAP's acquisition of RFC strengthens its competitive position in Japan by gaining access to a well-established brand and a loyal customer base. This acquisition also allows WDAP to differentiate itself from competitors by offering a unique blend of Japanese hospitality and Western timeshare expertise.

Financial Analysis:

  • Valuation: WDAP needs to conduct a thorough valuation of RFC to determine a fair purchase price. This can be done using various valuation methods, including discounted cash flow analysis, comparable company analysis, and precedent transaction analysis.
  • Financial Projections: WDAP must develop financial projections for RFC to assess the potential financial benefits of the acquisition. This analysis should consider factors such as revenue growth, cost synergies, and integration costs.
  • Financing: WDAP needs to secure financing for the acquisition. This could involve a combination of debt and equity financing. The company needs to carefully consider the cost of capital and the impact of debt financing on its capital structure.

Operational Analysis:

  • Integration: WDAP needs to develop a comprehensive integration plan for RFC. This plan should address key areas such as branding, marketing, operations, technology, and human resources.
  • Process Optimization: WDAP can leverage its operational expertise to improve RFC's efficiency and profitability. This could include implementing best practices in areas such as customer service, inventory management, and cost control.
  • Technology Adoption: WDAP can introduce its advanced technology platforms to RFC, enhancing its customer experience and streamlining operations. This includes online booking systems, mobile applications, and data analytics tools.

4. Recommendations

  • Proceed with the Acquisition: WDAP should proceed with the acquisition of RFC, as it presents a significant opportunity to expand its market share in Japan and leverage its core competencies.
  • Develop a Comprehensive Integration Plan: WDAP should develop a comprehensive integration plan for RFC that addresses all key areas of the business. This plan should be tailored to the specific needs of the Japanese market and should focus on leveraging the strengths of both companies.
  • Invest in Brand Building and Marketing: WDAP should invest in marketing and branding initiatives to leverage the strength of the Sundance Resort Club Japan brand and attract new customers. This could include targeted advertising campaigns, social media marketing, and partnerships with travel agencies and tour operators.
  • Improve Customer Service: WDAP should focus on improving customer service at SRC by implementing best practices in areas such as communication, responsiveness, and problem resolution. This will help to build customer loyalty and drive repeat business.
  • Optimize Operations: WDAP should implement operational improvements at SRC to enhance efficiency and profitability. This could include streamlining processes, reducing costs, and improving inventory management.
  • Leverage Technology: WDAP should leverage its advanced technology platform to enhance the customer experience at SRC. This could include implementing online booking systems, mobile applications, and data analytics tools.

5. Basis of Recommendations

These recommendations are based on the following:

  • Core Competencies: WDAP's core competencies in timeshare marketing, operations, and technology are directly relevant to the acquisition of RFC and the management of SRC.
  • External Customers: The recommendations are focused on meeting the needs of external customers, including attracting new customers and building loyalty among existing customers.
  • Internal Clients: The recommendations consider the needs of internal clients, such as the employees of SRC and the management team of WDAP.
  • Competitors: The recommendations are designed to help WDAP gain a competitive advantage in the Japanese timeshare market.
  • Attractiveness: The acquisition of RFC is financially attractive, with the potential for significant revenue growth and profitability.

6. Conclusion

The acquisition of RFC presents WDAP with a significant opportunity to expand its market share in Japan and leverage its core competencies. By implementing a comprehensive integration plan and focusing on improving customer service, operations, and technology, WDAP can successfully integrate SRC into its portfolio and achieve its strategic objectives.

7. Discussion

Alternatives:

  • Not Acquiring RFC: WDAP could choose not to acquire RFC, but this would mean missing out on the opportunity to expand its market share in Japan.
  • Acquiring a Different Company: WDAP could choose to acquire a different timeshare company in Japan, but this would involve a new set of challenges and risks.

Risks:

  • Integration Challenges: The integration of RFC into WDAP's operations could be challenging, requiring careful planning and execution.
  • Cultural Differences: There could be cultural differences between WDAP and RFC, which could hinder the integration process.
  • Market Volatility: The Japanese timeshare market could be subject to volatility, which could impact the profitability of the acquisition.

Key Assumptions:

  • The Japanese timeshare market will continue to grow.
  • WDAP will be able to successfully integrate RFC into its operations.
  • WDAP will be able to leverage its core competencies to improve the performance of SRC.

8. Next Steps

  • Due Diligence: WDAP should conduct thorough due diligence on RFC to assess its financial health, operational efficiency, and regulatory compliance.
  • Negotiation: WDAP should negotiate a fair purchase price for RFC, taking into account the company's valuation and the potential for future growth.
  • Integration Planning: WDAP should develop a comprehensive integration plan for RFC, addressing all key areas of the business.
  • Communication: WDAP should communicate the acquisition to its stakeholders, including employees, customers, and investors.
  • Implementation: WDAP should implement the integration plan and monitor its progress closely.

Timeline:

  • Months 1-3: Due diligence and negotiation.
  • Months 4-6: Integration planning and communication.
  • Months 7-12: Implementation and monitoring.

By following these recommendations and taking a proactive approach to the acquisition and integration process, WDAP can successfully expand its presence in the Japanese timeshare market and achieve its strategic objectives.

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Case Description

On July 8, 2019, Barry Robinson, president and managing director of International Operations for Wyndham Destinations Asia Pacific (Wyndham Destinations AP), and Liam Crawley, chief financial officer, were in receipt of a report provided by law firm Baker McKenzie's Corporate Mergers and Acquisitions team. Wyndham Destinations AP was in the process of acquiring the privately held Resort Frontier Co. Ltd., the management company for Sundance Resort Club. Through an affiliated corporate entity, Wyndham Destinations AP would also acquire all the forfeited and unsold points of Sundance Resort Club. This acquisition would represent the vacation ownership and exchange company's first foray into the Japanese market. Crawley and his team would need to undertake comprehensive external and internal financial analyses and discounted cash flow analysis of Sundance and multiples valuations of comparable firms to help Robinson determine a fair offer price.

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