Harvard Case - Cheetah Conservation Fund Bush Project
"Cheetah Conservation Fund Bush Project" Harvard business case study is written by Peter Hecht, Judith Walls. It deals with the challenges in the field of Finance. The case study is 22 page(s) long and it was first published on : Dec 14, 2004
At Fern Fort University, we recommend that the Cheetah Conservation Fund (CCF) adopt a diversified funding strategy that leverages a combination of private equity, philanthropic donations, government grants, and revenue-generating initiatives. This strategy will ensure the long-term financial sustainability of the Bush Project and enable CCF to achieve its conservation goals.
2. Background
The Cheetah Conservation Fund (CCF) is a non-profit organization dedicated to protecting cheetahs and their habitat. The Bush Project, a key initiative of CCF, aims to establish a sustainable model for community-based conservation in Namibia. The project faces significant financial challenges, relying heavily on donations and struggling to generate consistent revenue.
The case study focuses on Dr. Laurie Marker, the founder of CCF, who is seeking a long-term funding solution for the Bush Project. The project's success hinges on its ability to balance conservation efforts with the economic needs of local communities.
3. Analysis of the Case Study
Financial Analysis:
- Revenue Generation: The Bush Project currently relies on limited revenue streams, primarily from tourism and livestock sales. This creates a significant dependence on external funding.
- Cost Structure: The project incurs substantial costs for land management, conservation activities, and community development programs.
- Financial Sustainability: The current model lacks a robust financial foundation, making the project vulnerable to funding fluctuations.
Strategic Analysis:
- Mission Alignment: The Bush Project aligns with CCF's mission of cheetah conservation and community development.
- Competitive Advantage: CCF possesses expertise in cheetah conservation and a strong track record in community engagement.
- External Environment: The project operates within a challenging environment with limited resources and competing priorities.
SWOT Analysis:
- Strengths: Strong conservation expertise, community engagement model, established reputation.
- Weaknesses: Limited revenue generation, dependence on external funding, financial instability.
- Opportunities: Potential for diversification, expansion of tourism activities, partnerships with private sector.
- Threats: Funding cuts, climate change, poaching, land encroachment.
4. Recommendations
1. Private Equity Investment:
- Objective: Secure significant capital investment to fund project expansion and infrastructure development.
- Approach: Seek out private equity firms with a strong track record in sustainable development and conservation projects.
- Benefits: Access to capital, expertise in business development, potential for long-term partnership.
2. Revenue Generation Initiatives:
- Objective: Diversify income streams and reduce reliance on external funding.
- Approach: Develop and implement sustainable revenue-generating activities, such as eco-tourism, community-based enterprises, and carbon offset programs.
- Benefits: Increased financial stability, community empowerment, reduced dependence on donations.
3. Philanthropic Partnerships:
- Objective: Secure ongoing funding from philanthropic organizations and individuals.
- Approach: Develop compelling fundraising campaigns highlighting the project's impact and sustainability.
- Benefits: Access to philanthropic capital, increased awareness and support for the project.
4. Government Grants:
- Objective: Secure grants from national and international government agencies.
- Approach: Develop strong proposals demonstrating the project's alignment with government conservation and development priorities.
- Benefits: Access to government funding, potential for policy support and advocacy.
5. Basis of Recommendations
Core Competencies and Mission Consistency: The recommendations align with CCF's core competencies in conservation and community engagement, ensuring the project's mission remains at the forefront.
External Customers and Internal Clients: The recommendations consider the needs of local communities, tourists, and potential investors, fostering a collaborative approach to conservation.
Competitors: The recommendations aim to differentiate CCF through its unique community-based model and focus on sustainable revenue generation.
Attractiveness: The recommendations are attractive based on their potential to enhance the project's financial sustainability and impact.
Assumptions: The recommendations assume a favorable investment climate, strong community support, and the availability of skilled personnel.
6. Conclusion
By adopting a diversified funding strategy that combines private equity investment, revenue generation initiatives, philanthropic partnerships, and government grants, CCF can secure the long-term financial sustainability of the Bush Project. This approach will enable the project to achieve its conservation goals while empowering local communities and fostering economic development.
7. Discussion
Alternatives:
- Solely relying on donations: This approach is highly vulnerable to funding fluctuations and limits the project's growth potential.
- Focusing solely on tourism: This approach may not be sustainable in the long term and could negatively impact the environment.
Risks and Key Assumptions:
- Investment risk: Attracting private equity investment requires a strong business plan and a clear understanding of the project's financial potential.
- Community engagement risk: Ensuring community buy-in and participation is crucial for the project's success.
- Environmental sustainability risk: Balancing economic development with conservation requires careful planning and monitoring.
8. Next Steps
Timeline:
- Year 1: Secure private equity investment, develop revenue-generating initiatives, launch fundraising campaigns.
- Year 2: Implement revenue-generating activities, build community partnerships, expand tourism infrastructure.
- Year 3: Evaluate project performance, adjust strategies as needed, seek additional funding sources.
Key Milestones:
- Secure private equity investment: Negotiate and finalize an investment agreement with a suitable private equity firm.
- Launch revenue-generating initiatives: Develop and implement eco-tourism, community-based enterprises, and carbon offset programs.
- Establish community partnerships: Form partnerships with local communities to ensure their participation and benefit from the project.
By taking these steps, CCF can ensure the long-term success of the Bush Project, contributing to the conservation of cheetahs and the sustainable development of local communities in Namibia.
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Case Description
Laurie Marker, head of the Cheetah Conservation Fund, is trying to form a for-profit institution, the Bush Project, to control the bush encroachment problem in Namibia. Bush encroachment not only destroys the general ecosystem, but it also has a harmful impact on the Cheetah population. Although USAID has provided some initial funding for the project, it will survive in the long run only if it is financially successful. Marker must determine whether the Bush Project is financially viable. This case introduces the reader to the tension between business and the environment in an emerging market.
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