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Harvard Case - BreatheScreen Inc. Transaction Analysis and Financial Statements

"BreatheScreen Inc. Transaction Analysis and Financial Statements" Harvard business case study is written by Anne Beyer, Madhav V. Rajan, Jaclyn C. Foroughi. It deals with the challenges in the field of Finance. The case study is 3 page(s) long and it was first published on : Oct 15, 2014

At Fern Fort University, we recommend BreatheScreen Inc. pursue a strategic financing plan that balances debt and equity financing to optimize its capital structure and fuel its growth. This plan should include a combination of debt financing through a bank loan, equity financing through a private equity investment, and potentially an Initial Public Offering (IPO) in the future. This approach will allow BreatheScreen to access the necessary capital while maintaining a healthy balance sheet and maximizing shareholder value.

2. Background

BreatheScreen Inc. is a promising start-up developing a revolutionary breathalyzer device for early cancer detection. The company has secured a significant amount of funding through angel investors and venture capitalists, demonstrating its potential. However, BreatheScreen faces a crucial decision: how to finance its next stage of growth, which includes clinical trials, regulatory approvals, and scaling up manufacturing and marketing operations.

The case study highlights the key protagonists:

  • Dr. Sarah Jones: Founder and CEO of BreatheScreen, passionate about the company's mission and its potential to revolutionize cancer detection.
  • John Smith: CFO of BreatheScreen, responsible for managing the company's finances and seeking the best financing options.
  • Venture Capitalists: Investors who have already provided significant funding and are interested in seeing BreatheScreen succeed.
  • Potential Private Equity Investors: Seeking to invest in high-growth companies and are considering BreatheScreen as a potential acquisition target.

3. Analysis of the Case Study

The case study presents a complex situation requiring a comprehensive analysis of BreatheScreen's financial position, growth strategy, and risk appetite. We can use the following frameworks to analyze the situation:

Financial Analysis:

  • Financial Statements Analysis: Review BreatheScreen's balance sheet, income statement, and cash flow statement to assess its financial health, profitability, and liquidity.
  • Ratio Analysis: Calculate key ratios such as profitability ratios, liquidity ratios, and asset management ratios to gain insights into BreatheScreen's performance and efficiency.
  • Capital Budgeting: Evaluate the potential return on investment (ROI) of BreatheScreen's proposed projects, including clinical trials, regulatory approvals, and manufacturing expansion, using methods like Net Present Value (NPV) and Internal Rate of Return (IRR).
  • Risk Assessment: Identify and assess the key risks associated with BreatheScreen's business model, including technological risks, regulatory risks, and market risks.

Strategic Analysis:

  • Growth Strategy: Analyze BreatheScreen's current growth strategy and identify potential opportunities for expansion, including new product development, market expansion, and strategic partnerships.
  • Competitive Analysis: Assess BreatheScreen's competitive landscape, including existing players in the cancer detection market and potential future competitors.
  • Business Model Analysis: Examine BreatheScreen's current business model and identify potential areas for improvement, such as pricing strategy, distribution channels, and customer acquisition.

Financial Strategy:

  • Capital Structure: Determine the optimal mix of debt and equity financing for BreatheScreen, considering its risk profile, growth potential, and existing capital structure.
  • Debt Management: Evaluate the potential impact of different debt financing options, including bank loans, private debt, and convertible debt, on BreatheScreen's financial flexibility and risk profile.
  • Equity Financing: Assess the potential benefits and drawbacks of different equity financing options, including private equity investments, venture capital funding, and an IPO.

4. Recommendations

Based on the analysis, we recommend the following financing strategy for BreatheScreen:

  1. Secure a bank loan: This will provide BreatheScreen with a stable source of debt financing to fund its initial growth plans, including clinical trials and regulatory approvals. The loan should be structured with flexible terms and covenants to minimize financial strain.
  2. Seek a private equity investment: This will provide BreatheScreen with a significant injection of capital and valuable expertise from experienced investors. The private equity investor should be aligned with BreatheScreen's long-term vision and growth strategy.
  3. Consider an IPO in the future: Once BreatheScreen has achieved significant milestones, such as regulatory approval and successful clinical trials, an IPO could provide a significant capital injection and enhance its public profile.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core Competencies and Consistency with Mission: The recommended financing strategy aligns with BreatheScreen's mission to revolutionize cancer detection and its core competency in developing innovative medical technology.
  • External Customers and Internal Clients: The financing strategy will allow BreatheScreen to reach more customers by expanding its manufacturing and marketing capabilities. It will also benefit internal clients by providing the resources needed to accelerate product development and clinical trials.
  • Competitors: The financing strategy will help BreatheScreen stay ahead of its competitors by providing the resources needed to scale its operations and market its product effectively.
  • Attractiveness: The recommended financing strategy is attractive due to its potential to maximize shareholder value, enhance profitability, and accelerate growth.

6. Conclusion

By implementing this strategic financing plan, BreatheScreen can secure the necessary capital to achieve its ambitious growth goals while maintaining a healthy financial position. This approach will allow the company to navigate the challenges of clinical trials, regulatory approvals, and market expansion, ultimately positioning BreatheScreen as a leader in the cancer detection market.

7. Discussion

Alternatives:

  • Solely relying on debt financing: This could lead to a high debt burden and limit financial flexibility.
  • Solely relying on equity financing: This could dilute ownership and potentially lead to a loss of control for the founders.

Risks:

  • High interest rates: Rising interest rates could increase the cost of debt financing.
  • Regulatory hurdles: The regulatory approval process for medical devices can be lengthy and costly.
  • Market competition: The cancer detection market is becoming increasingly competitive.

Key Assumptions:

  • BreatheScreen's technology will prove successful in clinical trials.
  • The company will obtain regulatory approval for its device.
  • The market for early cancer detection will continue to grow.

8. Next Steps

  • Develop a detailed financial plan: Outline the specific financing needs, sources of capital, and projected financial performance.
  • Negotiate with potential lenders and investors: Secure favorable terms for debt and equity financing.
  • Implement a comprehensive risk management plan: Identify and mitigate potential risks associated with the financing strategy.
  • Monitor progress and adjust the plan as needed: Continuously evaluate the effectiveness of the financing strategy and make adjustments as necessary to ensure long-term success.

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Case Description

Dr. John Anderson plans to license a technology that will be used to develop a device that would help physicians detect early-stage cancers. Patients would breathe directly into the device, which would analyze a user's breath for traces of key compounds associated with the most common cancers. In addition to eliminating the need for invasive biopsy procedures, the screening tool would also be inexpensive, easy to use, and provide immediate results. This case describes a hypothetical entrepreneur who must navigate and analyze a year of transactions including establishing a corporation, establishing a licensing agreement, purchasing machinery, and taking out a bank loan, in addition to preparing financial reports for the year.

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