Harvard Case - Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
"Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism" Harvard business case study is written by Geoffrey G. Jones, Christina Lubinski. It deals with the challenges in the field of Entrepreneurship. The case study is 25 page(s) long and it was first published on : Apr 19, 2011
At Fern Fort University, we recommend that Willy Jacobsohn prioritize the protection of his family and assets while exploring strategic options for Beiersdorf. This includes:
- Securing personal safety: Jacobsohn should immediately take steps to ensure the safety of himself and his family, possibly through relocation or seeking asylum in a country with stronger legal protections.
- Preserving Beiersdorf: He should engage with trusted advisors to develop a strategy for safeguarding the company?s assets and intellectual property, potentially through:
- Transferring ownership: Considering a temporary transfer of ownership to a trusted individual or entity outside of Germany, ensuring continued control over the business.
- Negotiating with the Nazi regime: Exploring potential concessions or partnerships with the regime to mitigate the severity of expropriation and ensure the survival of Beiersdorf.
- Seeking international support: Reaching out to international organizations and governments for assistance in protecting the company and its assets.
2. Background
This case study focuses on Willy Jacobsohn, a Jewish entrepreneur and founder of Beiersdorf, a successful German company producing adhesive plasters and skincare products. In 1938, with the rise of the Nazi regime and the implementation of anti-Semitic policies, Jacobsohn faced the imminent threat of expropriation and persecution. The case highlights the complex ethical and strategic dilemmas faced by Jewish business owners during this period.
3. Analysis of the Case Study
The case presents a multifaceted challenge, requiring Jacobsohn to navigate the following:
- Political and Legal Landscape: The Nazi regime?s discriminatory policies created a hostile environment for Jewish businesses. The threat of expropriation, forced labor, and even imprisonment posed significant risks to Jacobsohn?s personal safety and the future of Beiersdorf.
- Ethical Considerations: Jacobsohn faced a moral dilemma: Should he comply with the regime?s demands to protect his family and business, or resist and risk further persecution'
- Strategic Options: He had to consider various options for safeguarding his assets and the company, ranging from seeking international support to negotiating with the regime.
- Business Continuity: The survival of Beiersdorf depended on Jacobsohn?s ability to maintain control and ensure the continuity of its operations.
4. Recommendations
Short-Term:
- Prioritize Personal Safety: Jacobsohn should immediately seek refuge for himself and his family in a country with stronger legal protections against Nazi persecution. This could involve seeking asylum or relocating to a country with a strong Jewish community and legal framework.
- Secure Beiersdorf?s Assets: Jacobsohn should engage with trusted advisors, including lawyers, financial experts, and international contacts, to explore options for safeguarding the company?s assets. This might involve:
- Transferring Ownership: Temporarily transferring ownership to a trusted individual or entity outside of Germany, preferably in a country with a stable legal system and strong protections for private property. This would require careful planning to ensure continued control over the business and prevent potential misuse of the assets.
- Negotiating with the Nazi Regime: While ethically challenging, Jacobsohn might consider negotiating with the regime to minimize the impact of expropriation. This could involve offering concessions, such as a percentage of ownership or a temporary management contract, in exchange for the company?s continued operation.
- Seeking International Support: Jacobsohn should reach out to international organizations like the League of Nations and governments with a strong stance against Nazi persecution. This could involve seeking diplomatic intervention, financial assistance, or legal support to protect Beiersdorf and its assets.
Long-Term:
- Developing a Post-War Strategy: Jacobsohn should work with advisors to develop a long-term strategy for the company?s future, taking into account the potential for post-war reconstruction and the possibility of reclaiming assets. This might involve establishing a legal framework for the return of expropriated property or exploring options for international expansion to mitigate future risks.
5. Basis of Recommendations
These recommendations are based on:
- Prioritizing Personal Safety: The safety of Jacobsohn and his family is paramount. The Nazi regime posed a significant threat to their lives, and securing their safety should be the immediate priority.
- Preserving Beiersdorf: Beiersdorf represented a significant investment and a source of livelihood for Jacobsohn and his family. Protecting the company?s assets and ensuring its survival was crucial for their future.
- Balancing Ethics and Pragmatism: The recommendations acknowledge the ethical complexities of dealing with the Nazi regime. However, they prioritize pragmatic solutions that aim to minimize the harm to Jacobsohn and his family while preserving the company?s future.
- Leveraging External Support: The recommendations emphasize seeking external support from international organizations and governments to strengthen Jacobsohn?s position and increase the chances of protecting his assets.
6. Conclusion
Willy Jacobsohn faced an incredibly difficult situation, requiring a combination of strategic thinking, ethical considerations, and the ability to navigate a rapidly changing political landscape. By prioritizing his family?s safety and exploring options for safeguarding Beiersdorf?s assets, he could potentially mitigate the worst effects of Nazi persecution and preserve the company for the future.
7. Discussion
Alternative Options:
- Passive Resistance: Jacobsohn could have chosen to passively resist the regime?s demands, refusing to cooperate with expropriation efforts. However, this would have likely resulted in further persecution and potentially the loss of the company.
- Abandoning Beiersdorf: Jacobsohn could have chosen to abandon the company and flee Germany. This would have saved his family but would have resulted in the loss of his life?s work and a significant financial investment.
Risks and Key Assumptions:
- Effectiveness of International Support: The effectiveness of international support in protecting Jacobsohn and Beiersdorf was uncertain, as the international community?s response to Nazi persecution was limited.
- Negotiating with the Nazi Regime: Negotiating with the regime was ethically challenging and carried the risk of being exploited or further persecuted.
- Post-War Reconstruction: The success of post-war reconstruction and the possibility of reclaiming expropriated assets were uncertain.
8. Next Steps
- Immediate Action: Jacobsohn should immediately seek legal advice and contact trusted individuals to explore options for relocation and asset protection.
- Engaging with International Organizations: He should reach out to international organizations and governments for assistance in securing his family?s safety and protecting Beiersdorf?s assets.
- Long-Term Planning: Jacobsohn should work with advisors to develop a long-term strategy for the company?s future, taking into account the potential for post-war reconstruction and the possibility of reclaiming assets.
This case study serves as a stark reminder of the devastating impact of anti-Semitism and the importance of protecting human rights and private property. It also highlights the resilience and resourcefulness of individuals facing extreme adversity.
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Case Description
This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal products company, expanded globally before 1914, but had its foreign factories and intellectual property expropriated during World War 1. After 1919 ceo Willy Jacobson rebuilt the international business, and sought to protect it by "cloaking" the ultimate ownership. Following the appointment of Adolf Hitler, as German Chancellor in 1933, Beiersdorf and Jacobson personally also came under attack by the anti-Semitic Nazi regime in its home country. The case can be used as a vehicle to understand the rise of both host and home country risk by companies during the interwar years, and more generally to explore the strategies which firms can follow to attempt to manage such risks.
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