Harvard Case - Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
"Serengeti Eyewear: Entrepreneurship Within Corning, Inc." Harvard business case study is written by David A. Garvin, Jonathan West. It deals with the challenges in the field of Entrepreneurship. The case study is 18 page(s) long and it was first published on : Sep 13, 1993
At Fern Fort University, we recommend that Corning Inc. pursue a strategic path of entrepreneurial growth for Serengeti Eyewear, leveraging its existing strengths and resources to cultivate a disruptive innovation within the eyewear market. This involves fostering a culture of intrapreneurship within Corning, empowering Serengeti Eyewear to operate with greater autonomy and flexibility, while strategically aligning its growth with Corning?s broader corporate goals.
2. Background
This case study focuses on Serengeti Eyewear, a premium eyewear brand owned by Corning Inc., a renowned materials science company. Serengeti?s success lies in its unique, high-quality polarized lenses that enhance vision and protect eyes from harmful UV rays. However, the brand faces challenges in navigating a rapidly evolving eyewear market, characterized by increasing competition, evolving consumer preferences, and the rise of digital channels.
The main protagonists in this case are:
- Corning Inc.: A large, established company with a strong track record in materials science and innovation.
- Serengeti Eyewear: A premium eyewear brand with a loyal customer base but facing competitive pressures.
- John Canale: The visionary leader of Serengeti Eyewear, seeking to drive growth and innovation.
3. Analysis of the Case Study
This case study presents a compelling scenario for applying a strategic framework to analyze Serengeti?s position and potential growth avenues. We can utilize the Porter?s Five Forces framework to understand the competitive landscape:
- Threat of New Entrants: High, due to low barriers to entry in the eyewear industry, particularly with the rise of online retailers and private label brands.
- Bargaining Power of Buyers: Moderate, as consumers have access to a wide range of options, but premium brands like Serengeti hold a loyal customer base.
- Bargaining Power of Suppliers: Low, as the supply chain for eyewear components is relatively competitive.
- Threat of Substitute Products: Moderate, as consumers can choose from various alternatives like contact lenses or even digital eye strain filters.
- Rivalry Among Existing Competitors: High, with established brands like Ray-Ban, Oakley, and Maui Jim, as well as emerging players vying for market share.
Furthermore, we can analyze Serengeti?s current business model using the Business Model Canvas:
- Value Propositions: Premium quality, polarized lenses, enhanced vision, UV protection, stylish designs.
- Customer Segments: Outdoor enthusiasts, active individuals, fashion-conscious consumers, and those seeking eye protection.
- Channels: Retail stores, online platforms, partnerships with optical chains.
- Customer Relationships: Direct sales, customer service, brand loyalty programs.
- Revenue Streams: Sales of sunglasses and prescription eyewear.
- Key Resources: Proprietary lens technology, manufacturing facilities, brand reputation.
- Key Activities: Product development, marketing, distribution, customer service.
- Key Partnerships: Optical retailers, lens manufacturers, marketing agencies.
- Cost Structure: Manufacturing, marketing, distribution, research and development.
4. Recommendations
To navigate the competitive landscape and achieve sustainable growth, Serengeti Eyewear should adopt a multi-pronged approach:
1. Embrace Intrapreneurship:
- Empowerment: Grant Serengeti greater autonomy within Corning, allowing for faster decision-making and more agile product development.
- Dedicated Resources: Allocate dedicated resources, including financial capital, human capital, and technology, to support Serengeti?s growth initiatives.
- Cross-Functional Collaboration: Foster collaboration between Serengeti and other Corning divisions, leveraging expertise in materials science, manufacturing, and marketing.
2. Innovate and Disrupt:
- Product Development: Invest in research and development to create innovative lens technologies that address emerging consumer needs, such as blue light filtering, anti-fogging, and enhanced color perception.
- Business Model Innovation: Explore new business models, such as subscription services, personalized eyewear, and digital platforms for virtual try-ons.
- Emerging Markets: Expand into new markets with high growth potential, particularly in Asia and emerging economies, leveraging Corning?s global reach.
3. Leverage Technology and Analytics:
- E-commerce: Invest in a robust e-commerce platform to reach a wider audience, personalize customer experiences, and gather valuable data.
- Data Analytics: Utilize data analytics to understand customer preferences, market trends, and competitor activities, informing product development, marketing, and pricing strategies.
- Social Media Marketing: Embrace social media platforms to build brand awareness, engage with customers, and drive online sales.
4. Strategic Partnerships:
- Technology Partnerships: Collaborate with technology companies to integrate smart features into eyewear, such as GPS tracking, health monitoring, and augmented reality.
- Retail Partnerships: Develop strategic partnerships with leading optical retailers and online platforms to expand distribution and reach new customer segments.
- Brand Collaborations: Collaborate with fashion brands and influencers to create limited-edition collections and enhance brand appeal.
5. Focus on Sustainability:
- Environmentally Friendly Materials: Explore the use of sustainable and recycled materials in eyewear production, aligning with growing consumer demand for eco-conscious products.
- Ethical Sourcing: Ensure ethical sourcing practices for all components and manufacturing processes, enhancing brand reputation and customer trust.
- Corporate Social Responsibility: Engage in initiatives that support environmental conservation, community development, and social causes, building a strong brand image and attracting socially conscious consumers.
5. Basis of Recommendations
These recommendations are based on a thorough analysis of Serengeti?s current position, the competitive landscape, and the evolving eyewear market. They consider the following:
- Core Competencies: Leveraging Corning?s expertise in materials science, manufacturing, and innovation to drive Serengeti?s growth.
- External Customers: Meeting the evolving needs and preferences of a diverse customer base through product innovation, digital engagement, and sustainable practices.
- Internal Clients: Empowering Serengeti?s team with greater autonomy, resources, and support to drive innovation and growth.
- Competitors: Staying ahead of the competition through disruptive innovation, strategic partnerships, and a focus on customer experience.
- Attractiveness: These recommendations have the potential to significantly increase Serengeti?s market share, profitability, and brand value, contributing to Corning?s overall growth strategy.
6. Conclusion
By embracing a culture of intrapreneurship, investing in disruptive innovation, leveraging technology and analytics, forging strategic partnerships, and prioritizing sustainability, Serengeti Eyewear can navigate the competitive landscape and achieve significant growth within Corning Inc. This approach will position Serengeti as a leader in the evolving eyewear market, attracting new customers, enhancing brand loyalty, and contributing to Corning?s long-term success.
7. Discussion
Alternative approaches could include:
- Going Public: Serengeti could pursue an IPO to raise capital and gain independence from Corning. However, this carries significant risks and may not be aligned with Corning?s long-term strategy.
- Acquisition: Serengeti could be acquired by another company in the eyewear industry. This could provide access to new resources and markets but could also lead to a loss of autonomy and brand identity.
Key assumptions underlying our recommendations include:
- Consumer Demand: Consumers will continue to value premium quality, innovative features, and sustainability in eyewear.
- Technological Advancements: Continued advancements in materials science, lens technology, and digital platforms will create new opportunities for Serengeti.
- Market Growth: The global eyewear market will continue to grow at a steady pace, providing ample opportunities for expansion.
8. Next Steps
To implement these recommendations, Serengeti should:
- Establish an Intrapreneurship Program: Develop a framework for empowering Serengeti?s team and fostering a culture of innovation within Corning.
- Form a Cross-Functional Task Force: Bring together representatives from Serengeti and other Corning divisions to develop and execute the growth strategy.
- Invest in Research and Development: Allocate resources to develop innovative lens technologies and explore new business models.
- Enhance Digital Capabilities: Invest in a robust e-commerce platform, data analytics tools, and social media marketing strategies.
- Develop Strategic Partnerships: Identify and engage with potential partners in technology, retail, and branding.
- Implement Sustainability Initiatives: Integrate sustainable practices into all aspects of Serengeti?s operations.
By taking these steps, Serengeti Eyewear can position itself for continued growth and success within Corning Inc., leveraging its unique brand identity, innovative products, and the support of a leading materials science company.
Hire an expert to write custom solution for HBR Entrepreneurhsip case study - Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
more similar case solutions ...
Case Description
An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating relationships with suppliers, customers, employees, and retailers. Its leader, Zaki Mystafa, has created a remarkable, flexible, and responsive organization. The case describes Mystafas's highly informal managerial style, and his skill at managing "up" to his superiors at Corning.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
Hire an expert to write custom solution for HBR Entrepreneurhsip case study - Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
Serengeti Eyewear: Entrepreneurship Within Corning, Inc. FAQ
What are the qualifications of the writers handling the "Serengeti Eyewear: Entrepreneurship Within Corning, Inc." case study?
Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " Serengeti Eyewear: Entrepreneurship Within Corning, Inc. ", ensuring high-quality, academically rigorous solutions.
How do you ensure confidentiality and security in handling client information?
We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.
What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?
The Serengeti Eyewear: Entrepreneurship Within Corning, Inc. case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.
Where can I find free case studies solution for Harvard HBR Strategy Case Studies?
At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.
I’m looking for Harvard Business Case Studies Solution for Serengeti Eyewear: Entrepreneurship Within Corning, Inc.. Where can I get it?
You can find the case study solution of the HBR case study "Serengeti Eyewear: Entrepreneurship Within Corning, Inc." at Fern Fort University.
Can I Buy Case Study Solution for Serengeti Eyewear: Entrepreneurship Within Corning, Inc. & Seek Case Study Help at Fern Fort University?
Yes, you can order your custom case study solution for the Harvard business case - "Serengeti Eyewear: Entrepreneurship Within Corning, Inc." at Fern Fort University. You can get a comprehensive solution tailored to your requirements.
Can I hire someone only to analyze my Serengeti Eyewear: Entrepreneurship Within Corning, Inc. solution? I have written it, and I want an expert to go through it.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
Where can I find a case analysis for Harvard Business School or HBR Cases?
You can find the case study solution of the HBR case study "Serengeti Eyewear: Entrepreneurship Within Corning, Inc." at Fern Fort University.
Which are some of the all-time best Harvard Review Case Studies?
Some of our all time favorite case studies are -
Can I Pay Someone To Solve My Case Study - "Serengeti Eyewear: Entrepreneurship Within Corning, Inc."?
Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.
Do I have to upload case material for the case study Serengeti Eyewear: Entrepreneurship Within Corning, Inc. to buy a custom case study solution?
We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for Serengeti Eyewear: Entrepreneurship Within Corning, Inc. ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.
What is a Case Research Method? How can it be applied to the Serengeti Eyewear: Entrepreneurship Within Corning, Inc. case study?
The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "Serengeti Eyewear: Entrepreneurship Within Corning, Inc." case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.
"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?
Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.
Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies
How do you handle tight deadlines for case study solutions?
We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time
What if I need revisions or edits after receiving the case study solution?
We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.
How do you ensure that the case study solution is plagiarism-free?
All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered
How do you handle references and citations in the case study solutions?
We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).