Harvard Case - Praesens Care's Mobile Laboratories: An Innovative Service for Diagnostic Testing in Africa
"Praesens Care's Mobile Laboratories: An Innovative Service for Diagnostic Testing in Africa" Harvard business case study is written by Luk Van Wassenhove, Boas Meijer. It deals with the challenges in the field of Entrepreneurship. The case study is 10 page(s) long and it was first published on : Mar 22, 2021
At Fern Fort University, we recommend that Praesens Care aggressively pursue its growth strategy by leveraging its disruptive innovation in mobile diagnostics to expand its reach across Africa. This involves a multi-pronged approach focusing on strategic partnerships, business model innovation, and investment management to achieve sustainable growth and impact.
2. Background
Praesens Care is a social enterprise operating in the African healthcare market, offering mobile laboratories that provide affordable and accessible diagnostic testing services. The company?s founders, driven by the need to address the lack of reliable and timely healthcare in many African countries, recognized the potential of mobile technology to bridge the gap. Praesens Care?s entrepreneurial spirit and innovative approach have created a unique service that is transforming the healthcare landscape in Africa.
The case study focuses on the company?s initial success in Nigeria and its ambition to expand its operations to other African countries. Praesens Care faces challenges such as securing funding, navigating regulatory hurdles, and building a strong team to support its ambitious growth plans.
3. Analysis of the Case Study
The case study presents a compelling example of disruptive innovation in the healthcare sector. Praesens Care?s mobile laboratories offer a value proposition that resonates with both patients and healthcare providers:
- Accessibility: The mobile labs bring testing services directly to communities, eliminating the need for patients to travel long distances to reach clinics or hospitals.
- Affordability: By streamlining its operations and leveraging technology, Praesens Care is able to offer services at significantly lower costs than traditional labs.
- Efficiency: The mobile labs are equipped with state-of-the-art technology, enabling faster turnaround times for test results.
To analyze Praesens Care?s situation, we can utilize the Porter?s Five Forces framework:
- Threat of New Entrants: The barrier to entry in the mobile diagnostics market is relatively low, meaning new competitors could emerge quickly.
- Bargaining Power of Buyers: Patients have limited bargaining power due to the limited availability of affordable diagnostic services.
- Bargaining Power of Suppliers: Praesens Care relies on a network of suppliers for equipment and consumables, creating potential for supplier leverage.
- Threat of Substitute Products: Traditional labs remain a viable alternative, although Praesens Care?s value proposition makes it a compelling substitute.
- Rivalry Among Existing Competitors: The mobile diagnostics market in Africa is still nascent, limiting direct competition for Praesens Care.
4. Recommendations
To achieve its growth objectives, Praesens Care should implement the following recommendations:
1. Strategic Partnerships:
- Public-Private Partnerships (PPPs): Partner with governments and healthcare ministries to expand reach and secure funding. This can involve joint ventures, grants, and subsidies.
- Non-Profit Organizations (NGOs): Collaborate with NGOs working in healthcare to access communities and leverage their expertise in outreach and community engagement.
- International Organizations: Seek partnerships with international organizations like the World Health Organization (WHO) and the Bill & Melinda Gates Foundation to gain access to funding, expertise, and international recognition.
2. Business Model Innovation:
- Franchise Model: Develop a franchise model to allow local entrepreneurs to operate mobile labs under the Praesens Care brand, enabling rapid expansion across Africa.
- Subscription-based Services: Offer subscription-based services to healthcare providers, ensuring a steady stream of revenue and fostering long-term partnerships.
- Data Analytics: Leverage the data collected through its mobile labs to develop insights into disease patterns and health trends, creating new revenue streams through data-driven services.
3. Investment Management:
- Venture Capital: Seek funding from venture capital firms specializing in healthcare and emerging markets.
- Angel Investors: Engage with angel investors who are passionate about social impact and healthcare innovation.
- Crowdfunding: Launch crowdfunding campaigns to attract individual investors and generate public awareness.
- Impact Investing: Explore impact investment opportunities from funds and institutions focused on sustainable and socially responsible investments.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: Praesens Care?s core competency lies in its mobile laboratory technology and its commitment to providing affordable and accessible healthcare. The recommended strategies align with its mission to improve health outcomes in Africa.
- External Customers and Internal Clients: The recommendations are designed to cater to the needs of both external customers (patients) and internal clients (healthcare providers).
- Competitors: The recommendations aim to position Praesens Care as a leader in the mobile diagnostics market, creating a competitive advantage by leveraging its unique value proposition.
- Attractiveness: The recommended strategies are expected to generate significant returns on investment, contributing to Praesens Care?s long-term sustainability and growth.
6. Conclusion
Praesens Care has the potential to become a leading provider of mobile diagnostic services in Africa. By leveraging its disruptive innovation, embracing business model innovation, and securing strategic investments, the company can achieve its ambitious growth goals and make a significant contribution to improving healthcare access and outcomes across the continent.
7. Discussion
Alternative strategies include:
- Acquisition: Praesens Care could acquire existing mobile diagnostic companies in different African countries to accelerate its expansion.
- Joint Ventures: The company could form joint ventures with local companies to leverage their expertise and market knowledge.
- Focus on Specific Disease Areas: Praesens Care could specialize in specific disease areas, such as HIV/AIDS or malaria, to become a recognized expert in those fields.
Risks and Key Assumptions:
- Regulatory hurdles: Navigating varying regulations across different African countries could pose challenges.
- Competition: The emergence of new competitors could impact Praesens Care?s market share.
- Technology advancements: Rapid technological advancements could render Praesens Care?s mobile labs obsolete.
8. Next Steps
- Develop a comprehensive business plan: This should outline Praesens Care?s growth strategy, including specific market targets, partnerships, and funding requirements.
- Secure initial funding: Focus on securing seed funding to support the initial expansion efforts.
- Pilot programs: Conduct pilot programs in new countries to test the feasibility and effectiveness of its mobile lab model.
- Build a strong team: Recruit and retain talented individuals with expertise in healthcare, technology, and business development.
- Develop a robust marketing strategy: Create awareness and build brand recognition through targeted marketing campaigns.
By taking these steps, Praesens Care can capitalize on the immense opportunity presented by the African healthcare market and become a truly transformative force in the region.
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Case Description
Praesens Care, a start-up based in Belgium, has developed a mobile laboratory with the aim of safely testing people for a wide range of killer diseases. Its mobile laboratories enable monitoring of infectious diseases and improve diagnostic capabilities in remote areas in Africa. The case tells the story from its origins to the difficulties encountered in the public health sector, with three questions at the core: what and who are its targets, how to align its operations to achieve them, and how to finance its operations.
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