Harvard Case - MobSquad
"MobSquad" Harvard business case study is written by Prithwiraj Choudhury, William R. Kerr, Susie L. Ma. It deals with the challenges in the field of Entrepreneurship. The case study is 22 page(s) long and it was first published on : Jul 14, 2020
At Fern Fort University, we recommend that MobSquad pursue a strategic growth path focused on leveraging its existing strengths in mobile app development and expanding into new markets through a combination of organic growth, strategic partnerships, and selective acquisitions. This strategy aims to capitalize on the burgeoning mobile app market while mitigating potential risks associated with rapid expansion.
2. Background
MobSquad is a successful mobile app development company founded in 2009 by three entrepreneurs: Josh, Mike, and Chris. The company has grown rapidly, achieving significant success in developing high-quality mobile apps for various clients. The case study presents MobSquad at a crossroads, facing the challenge of scaling its operations and navigating the complexities of a rapidly evolving market.
3. Analysis of the Case Study
To analyze MobSquad?s situation, we can utilize the Porter?s Five Forces Framework to understand the competitive landscape:
- Threat of New Entrants: The mobile app development market is highly competitive, with many new entrants constantly emerging. However, MobSquad?s established reputation, strong client relationships, and experienced team provide a competitive advantage.
- Bargaining Power of Buyers: Clients have significant bargaining power due to the availability of numerous app development companies. MobSquad needs to differentiate itself through high-quality services, competitive pricing, and strong customer relationships.
- Bargaining Power of Suppliers: The bargaining power of suppliers (e.g., software developers, designers) is moderate. MobSquad can leverage its size and reputation to negotiate favorable terms with suppliers.
- Threat of Substitute Products: The threat of substitute products is high, as clients can choose from various alternatives, including in-house development or open-source solutions. MobSquad needs to constantly innovate and offer cutting-edge solutions to remain competitive.
- Rivalry Among Existing Competitors: Rivalry among existing competitors is intense, with companies vying for market share and client contracts. MobSquad needs to differentiate itself through its unique value proposition and focus on specific market niches.
Additionally, we can analyze MobSquad?s internal environment using SWOT analysis:
Strengths:
- Experienced and talented team
- Strong track record of successful app development
- Established client base
- Strong financial performance
- Positive brand reputation
Weaknesses:
- Limited geographic reach
- Potential for talent acquisition challenges as the company grows
- Dependence on a few key clients
Opportunities:
- Expanding into new markets, including emerging markets
- Developing new service offerings, such as app maintenance and marketing
- Leveraging technology and analytics to improve efficiency and client satisfaction
- Exploring strategic partnerships and acquisitions
Threats:
- Increasing competition from new entrants
- Rapidly changing technology landscape
- Potential economic downturn
4. Recommendations
MobSquad should implement the following recommendations to achieve sustained growth and success:
1. Strategic Expansion:
- Market Expansion: MobSquad should strategically expand into new markets, both geographically and by targeting specific industry verticals. This can be achieved through organic growth, strategic partnerships, and targeted acquisitions.
- Product Development: MobSquad should continue to innovate and develop new service offerings, such as app maintenance, marketing, and analytics solutions. This will enhance its value proposition and attract new clients.
- Technology Adoption: MobSquad should embrace emerging technologies, such as artificial intelligence (AI), machine learning (ML), and blockchain, to improve its development processes and offer more innovative solutions to clients.
2. Strategic Partnerships:
- Technology Partnerships: MobSquad should forge strategic partnerships with technology providers to access cutting-edge tools and technologies. This will allow them to remain competitive and offer more comprehensive solutions to clients.
- Marketing Partnerships: MobSquad should partner with marketing agencies and platforms to reach new audiences and expand its client base. This will help them leverage their expertise and reach a broader market.
- Industry Partnerships: MobSquad should collaborate with industry associations and organizations to gain access to new opportunities and insights. This will help them understand emerging trends and develop solutions tailored to specific industry needs.
3. Selective Acquisitions:
- Target Companies: MobSquad should focus on acquiring companies with complementary expertise, strong client relationships, and established market presence. This will allow them to accelerate their growth and expand into new markets.
- Due Diligence: MobSquad should conduct thorough due diligence before any acquisition to ensure that the target company aligns with their strategic goals and cultural values.
- Integration: MobSquad should develop a clear integration plan to ensure a smooth transition and minimize disruption for both companies and their clients.
4. Organizational Development:
- Talent Acquisition: MobSquad should invest in talent acquisition strategies to attract and retain top-tier developers and other professionals. This will ensure they have the right skills and experience to support their growth plans.
- Organizational Structure: MobSquad should review and adjust its organizational structure to accommodate its expanding operations and ensure efficient decision-making.
- Leadership Development: MobSquad should invest in leadership development programs to prepare its existing and future leaders for the challenges of growth and change.
5. Basis of Recommendations
These recommendations consider the following:
- Core Competencies and Consistency with Mission: MobSquad?s core competency lies in mobile app development. The recommendations focus on leveraging this expertise to expand into new markets and develop new service offerings.
- External Customers and Internal Clients: The recommendations prioritize meeting the needs of both external clients and internal stakeholders, including employees, partners, and investors.
- Competitors: The recommendations aim to position MobSquad for success in a competitive market by focusing on differentiation, innovation, and strategic partnerships.
- Attractiveness: The recommendations are expected to generate positive returns on investment through increased revenue, market share, and profitability.
- Assumptions: The recommendations are based on the assumption that the mobile app market will continue to grow and that MobSquad can successfully execute its growth strategy.
6. Conclusion
By implementing these recommendations, MobSquad can capitalize on the growing mobile app market, expand its reach, and achieve sustained success. The company?s focus on innovation, strategic partnerships, and selective acquisitions will enable it to navigate the challenges of a rapidly evolving market and maintain its position as a leading mobile app development company.
7. Discussion
Other alternatives not selected include:
- Going Public: While an IPO could provide significant capital, it would also expose MobSquad to increased scrutiny and regulatory requirements.
- Remaining Independent: This option would limit MobSquad?s growth potential, as it would be difficult to compete with larger companies with greater resources.
Risks:
- Execution Risk: MobSquad may face challenges in executing its growth strategy, particularly in terms of talent acquisition, integration, and market expansion.
- Competition Risk: The mobile app development market is highly competitive, and MobSquad may face challenges from new entrants and existing players.
- Technological Risk: The rapid pace of technological change could make MobSquad?s existing skills and technologies obsolete.
Key Assumptions:
- The mobile app market will continue to grow.
- MobSquad can successfully execute its growth strategy.
- The company can attract and retain top talent.
8. Next Steps
MobSquad should implement the following next steps:
- Develop a detailed strategic plan: This plan should outline the company?s objectives, strategies, and key performance indicators (KPIs).
- Identify and evaluate potential acquisition targets: MobSquad should conduct due diligence on potential acquisition targets to ensure they align with its strategic goals.
- Develop a talent acquisition strategy: MobSquad should invest in strategies to attract and retain top-tier developers and other professionals.
- Implement a robust marketing plan: MobSquad should develop a comprehensive marketing plan to reach new audiences and expand its client base.
- Monitor progress and make adjustments as needed: MobSquad should regularly monitor its progress and make adjustments to its strategy as needed to ensure it remains on track to achieve its goals.
By taking these steps, MobSquad can position itself for sustained growth and success in the dynamic mobile app development market.
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Case Description
Irfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data science. MobSquad also helped companies fill open roles by tapping into its database of pre-vetted foreign tech workers. While there was growing demand for these specialists, the talent supply in the U.S. was relatively constrained and American companies often filled positions with foreign-born workers using a temporary visa called the H-1B. However, U.S. President Donald Trump temporarily suspended immigration in June 2020, including foreign workers on an H-1B visa during the COVID-19 pandemic. Rawji contemplated what kind of impact this would have on MobSquad and the tech industry in Canada. There was already evidence that a growing number of foreign tech workers were choosing Canada over the U.S. due to Trump's immigration policies. Now Rawji suspected that Trump's latest move would further accelerate this trend, and he wanted MobSquad to be ready to help companies and workers who had been counting on the H-1B.
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