Harvard Case - HGRM: Bringing Back High Touch Hospitality
"HGRM: Bringing Back High Touch Hospitality" Harvard business case study is written by Lynda M. Applegate, Gabriele Piccoli. It deals with the challenges in the field of Entrepreneurship. The case study is 27 page(s) long and it was first published on : Jul 11, 2012
At Fern Fort University, we recommend that HGRM embrace a disruptive innovation strategy focused on technology and analytics to enhance its core offering of high-touch hospitality. This involves leveraging a digital transformation to create a seamless customer experience while maintaining its unique brand identity.
2. Background
HGRM, a successful hospitality management company, faces the challenge of adapting its traditional business model to the evolving needs of a digitally-savvy customer base. The company?s core strength lies in high-touch hospitality, providing personalized and attentive service. However, this model is increasingly challenged by the rise of technology-driven solutions and the growing demand for efficiency and convenience.
The case study introduces us to the key protagonists:
- Greg Roberts, the founder and CEO of HGRM, who is passionate about maintaining the company?s values of high-touch hospitality.
- Sarah Jones, a young and tech-savvy executive, who advocates for embracing technology to enhance the customer experience and streamline operations.
3. Analysis of the Case Study
The case study presents a classic scenario of a company struggling to balance its core values with the need to adapt to changing market dynamics. To analyze this situation, we can utilize the Porter?s Five Forces framework:
- Threat of New Entrants: High. The hospitality industry is characterized by low barriers to entry, with new players emerging constantly.
- Bargaining Power of Buyers: High. Consumers have access to a wide range of options and can easily compare prices and services online.
- Bargaining Power of Suppliers: Moderate. HGRM relies on various suppliers for its operations, but the bargaining power of suppliers is not significant.
- Threat of Substitute Products: High. The rise of alternative accommodations like Airbnb and VRBO poses a direct threat to traditional hotels.
- Competitive Rivalry: High. The hospitality industry is highly competitive, with established players like Marriott and Hilton vying for market share.
HGRM?s current business model is facing pressure from these forces. The company needs to differentiate itself and create a competitive advantage by leveraging technology and analytics to enhance its core offering of high-touch hospitality.
4. Recommendations
HGRM should implement the following strategies:
1. Digital Transformation:
- Invest in technology and analytics: Develop a comprehensive digital strategy that leverages web and mobile applications to enhance the customer experience.
- Implement a CRM system: Track customer preferences, personalize interactions, and offer targeted promotions.
- Optimize online presence: Enhance website design, improve SEO, and utilize social media marketing to attract new customers.
- Develop a mobile app: Provide guests with access to hotel information, booking services, and concierge services.
2. Enhance High-Touch Hospitality:
- Leverage technology to personalize service: Utilize data analytics to understand customer preferences and tailor their experience.
- Invest in employee training: Equip staff with the skills and knowledge to effectively utilize technology and provide personalized service.
- Create a culture of innovation: Encourage employees to contribute ideas for improving the customer experience.
3. Strategic Partnerships:
- Partner with technology companies: Collaborate with startups and established tech companies to develop innovative solutions.
- Explore strategic alliances: Partner with travel agencies, airlines, and other businesses to expand reach and cross-promote services.
4. Financial Management:
- Secure funding: Explore venture capital and angel investing to support the digital transformation.
- Optimize operations: Implement lean management practices to improve efficiency and reduce costs.
5. Basis of Recommendations
These recommendations align with HGRM?s core competencies and mission by leveraging technology to enhance its high-touch hospitality offering. They cater to the needs of both external customers and internal clients, providing a seamless and personalized experience.
The recommendations consider the competitive landscape by focusing on disruptive innovation and creating a unique customer experience. The digital transformation will enable HGRM to compete effectively with technology-driven competitors while maintaining its commitment to high-touch hospitality.
The recommendations are based on the following assumptions:
- The hospitality industry will continue to evolve towards a more digital and personalized experience.
- Customers value both convenience and personalized service.
- Technology can be effectively integrated to enhance the customer experience without compromising the core values of HGRM.
6. Conclusion
By embracing a disruptive innovation strategy focused on technology and analytics, HGRM can maintain its competitive edge and remain relevant in the evolving hospitality landscape. The company can leverage its core strength of high-touch hospitality to create a unique customer experience that differentiates it from its competitors.
7. Discussion
Other alternatives not selected include:
- Merging with a larger hospitality company: This could provide access to resources and technology but may compromise HGRM?s unique brand identity.
- Focusing solely on traditional hospitality: This would likely lead to declining market share and a struggle to attract new customers.
The recommendations carry the following risks:
- High initial investment: Implementing a digital transformation requires significant financial resources.
- Technological challenges: Integrating technology effectively requires expertise and ongoing maintenance.
- Resistance to change: Employees may resist the adoption of new technologies and processes.
8. Next Steps
HGRM should implement the following steps:
- Develop a detailed digital strategy: Define specific goals, objectives, and key performance indicators (KPIs).
- Secure funding: Explore various funding options, including venture capital and angel investing.
- Pilot test new technologies: Implement new technologies in a controlled environment to assess their effectiveness.
- Train employees: Provide comprehensive training on new technologies and processes.
- Monitor progress: Track KPIs and make adjustments to the strategy as needed.
By taking these steps, HGRM can successfully navigate the changing hospitality landscape and continue to provide exceptional high-touch hospitality in the digital age.
Hire an expert to write custom solution for HBR Entrepreneurhsip case study - HGRM: Bringing Back High Touch Hospitality
more similar case solutions ...
Case Description
The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four star urban hotels located in Lugano, Switzerland and the other in Milan, Italy. Having developed an extensive customer service and operations information system, called Happy Guests Relationship Management, Fontana is entertaining the possibility of commercializing his innovation. Doing so may provide a welcome new source of income during the greatest economic slowdown in recent history and it would help in keeping the HGRM design and development team motivated to refine and improve the solution. However, commercializing the innovation may also stretch his organization too thin, and bring his team into a business, the software industry, completely foreign to them.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - HGRM: Bringing Back High Touch Hospitality
Hire an expert to write custom solution for HBR Entrepreneurhsip case study - HGRM: Bringing Back High Touch Hospitality
HGRM: Bringing Back High Touch Hospitality FAQ
What are the qualifications of the writers handling the "HGRM: Bringing Back High Touch Hospitality" case study?
Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " HGRM: Bringing Back High Touch Hospitality ", ensuring high-quality, academically rigorous solutions.
How do you ensure confidentiality and security in handling client information?
We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.
What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?
The HGRM: Bringing Back High Touch Hospitality case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.
Where can I find free case studies solution for Harvard HBR Strategy Case Studies?
At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.
I’m looking for Harvard Business Case Studies Solution for HGRM: Bringing Back High Touch Hospitality. Where can I get it?
You can find the case study solution of the HBR case study "HGRM: Bringing Back High Touch Hospitality" at Fern Fort University.
Can I Buy Case Study Solution for HGRM: Bringing Back High Touch Hospitality & Seek Case Study Help at Fern Fort University?
Yes, you can order your custom case study solution for the Harvard business case - "HGRM: Bringing Back High Touch Hospitality" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.
Can I hire someone only to analyze my HGRM: Bringing Back High Touch Hospitality solution? I have written it, and I want an expert to go through it.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - HGRM: Bringing Back High Touch Hospitality
Where can I find a case analysis for Harvard Business School or HBR Cases?
You can find the case study solution of the HBR case study "HGRM: Bringing Back High Touch Hospitality" at Fern Fort University.
Which are some of the all-time best Harvard Review Case Studies?
Some of our all time favorite case studies are -
Can I Pay Someone To Solve My Case Study - "HGRM: Bringing Back High Touch Hospitality"?
Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.
Do I have to upload case material for the case study HGRM: Bringing Back High Touch Hospitality to buy a custom case study solution?
We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for HGRM: Bringing Back High Touch Hospitality ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.
What is a Case Research Method? How can it be applied to the HGRM: Bringing Back High Touch Hospitality case study?
The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "HGRM: Bringing Back High Touch Hospitality" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.
"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?
Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.
Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies
How do you handle tight deadlines for case study solutions?
We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time
What if I need revisions or edits after receiving the case study solution?
We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.
How do you ensure that the case study solution is plagiarism-free?
All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered
How do you handle references and citations in the case study solutions?
We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).