Harvard Case - Eve Hall: The African American Investment Fund in Milwaukee
"Eve Hall: The African American Investment Fund in Milwaukee" Harvard business case study is written by Steven S. Rogers, Alterrell Mills. It deals with the challenges in the field of Entrepreneurship. The case study is 25 page(s) long and it was first published on : Feb 2, 2017
At Fern Fort University, we recommend that Eve Hall and her team focus on building a robust and sustainable entrepreneurial ecosystem in Milwaukee, leveraging the African American Investment Fund as a catalyst for entrepreneurial growth and economic empowerment. This strategy involves a multifaceted approach encompassing venture capital, angel investing, incubator and accelerator programs, entrepreneurial education, and community engagement.
2. Background
The case study focuses on Eve Hall, a passionate advocate for economic development within the African American community in Milwaukee. Recognizing the lack of access to capital and resources for minority-owned businesses, she established the African American Investment Fund (AAIF). The AAIF aims to bridge this gap by providing funding and support to promising African American entrepreneurs. However, the fund faces challenges in securing sufficient capital and establishing a sustainable business model.
The main protagonists are Eve Hall, the founder and driving force behind the AAIF, and the team of dedicated individuals who share her vision. They are confronted with the need to navigate the complex landscape of venture capital, entrepreneurial financing, and community development.
3. Analysis of the Case Study
This case study presents an opportunity to analyze the challenges and opportunities associated with fostering entrepreneurship within a specific community. The following frameworks can be applied:
a) Entrepreneurial Ecosystem Framework: This framework emphasizes the interconnectedness of various stakeholders within a region, including entrepreneurs, investors, mentors, educational institutions, and government agencies. The AAIF can play a crucial role in strengthening this ecosystem by connecting these stakeholders and facilitating collaboration.
b) Business Model Canvas: This tool helps to visualize and analyze key elements of the AAIF?s business model, including its value proposition, customer segments, revenue streams, and key partnerships. The AAIF needs to identify its core value proposition, target specific customer segments, and develop diverse revenue streams to ensure financial sustainability.
c) Venture Capital and Angel Investing: The case study highlights the importance of venture capital and angel investing in supporting high-growth startups. The AAIF can leverage its network and expertise to attract investors and facilitate funding for promising ventures.
d) Social Impact Investment: The AAIF?s mission aligns with the principles of social impact investing, where financial returns are coupled with positive social and environmental outcomes. This framework can be used to attract investors who seek both financial and social returns.
4. Recommendations
To achieve its goals, the AAIF should implement the following recommendations:
a) Build a Robust Entrepreneurial Ecosystem:
- Establish an Incubator/Accelerator Program: Create a physical space and program to provide mentorship, training, and resources to early-stage startups. This program can offer guidance on business plan development, market validation, product development, pitching to investors, and legal considerations.
- Develop a Network of Mentors and Advisors: Establish a pool of experienced entrepreneurs, investors, and industry professionals willing to provide guidance and support to startups.
- Partner with Educational Institutions: Collaborate with local universities and colleges to offer entrepreneurship courses, workshops, and events. This partnership can foster a pipeline of talented entrepreneurs.
b) Secure Funding and Investment:
- Develop a Strong Investment Thesis: Clearly articulate the AAIF?s investment strategy, target industries, and investment criteria. This will attract investors seeking alignment with the fund?s mission.
- Diversify Funding Sources: Explore a range of funding sources beyond traditional venture capital, such as angel investing, crowdfunding, and corporate venture capital.
- Leverage Public and Private Partnerships: Seek funding from government agencies, foundations, and corporations committed to supporting minority-owned businesses.
c) Enhance Operational Efficiency:
- Develop a Scalable Business Model: Optimize processes and systems to efficiently manage investments, provide support to startups, and generate revenue.
- Implement Technology and Analytics: Utilize data-driven insights to identify promising investment opportunities, track portfolio performance, and measure impact.
- Build a Strong Team: Recruit and retain talented individuals with expertise in finance, investment management, entrepreneurship, and community development.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The recommendations align with the AAIF?s mission to support African American entrepreneurs and promote economic empowerment.
- External Customers and Internal Clients: The recommendations address the needs of both entrepreneurs seeking funding and investors seeking impact investments.
- Competitors: The recommendations consider the competitive landscape of venture capital and entrepreneurial financing and aim to differentiate the AAIF through its focus on minority-owned businesses and community development.
- Attractiveness ? Quantitative Measures: The recommendations are expected to generate positive returns for investors while creating significant social impact.
6. Conclusion
The African American Investment Fund has the potential to become a transformative force in Milwaukee?s entrepreneurial ecosystem. By implementing the recommended strategies, the AAIF can secure funding, support promising startups, and create a sustainable model for economic empowerment within the African American community.
7. Discussion
Alternative approaches include focusing solely on venture capital investments or partnering with existing incubators and accelerators. However, these options may limit the AAIF?s impact and ability to address the specific needs of African American entrepreneurs.
Key assumptions include the availability of qualified entrepreneurs, the willingness of investors to support social impact investments, and the ability of the AAIF to build a strong team and operational infrastructure.
8. Next Steps
The AAIF should prioritize the following steps:
- Develop a detailed business plan outlining its investment strategy, operational plan, and financial projections.
- Secure initial funding from a combination of sources, including angel investors, foundations, and government agencies.
- Establish an incubator/accelerator program and recruit a team of mentors and advisors.
- Launch a marketing and outreach campaign to attract entrepreneurs and investors.
By taking these steps, the AAIF can begin to build a thriving entrepreneurial ecosystem in Milwaukee, empowering African American entrepreneurs and driving economic growth within the community.
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Case Description
The case highlights the role of minority chambers of commerce and the background of Eve Hall, a regarded multi-sector leader asked to revive Wisconsin's African-American chamber. This case study examines the lending options that a minority chamber of commerce considers when seeking to maximum value to their constituency. Students learn the challenges minority small business owners and entrepreneurs face, the role of non-financial institutions / community-based organizations in addressing those challenges and the financial tools available to lenders and borrowers in this segment. Students learn how to analyze financing opportunities by assessing the value proposition of chambers of commerce, developing the risk-reward profile of each party involved and deliberate as members of a board to reach a final lending decision.
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