Harvard Case - Emerging Hope Lanka: Empowering Rural Women in Sri Lanka
"Emerging Hope Lanka: Empowering Rural Women in Sri Lanka" Harvard business case study is written by Tan Swee Liang, Sin Mei Cheah. It deals with the challenges in the field of Entrepreneurship. The case study is 11 page(s) long and it was first published on : Jul 23, 2020
At Fern Fort University, we recommend that Emerging Hope Lanka (EHL) focus on a three-pronged strategy to achieve sustainable growth and impact:
- Scale the existing business model by leveraging technology and partnerships to reach a wider market and increase production capacity.
- Develop new product lines that address the evolving needs of rural women and capitalize on emerging market opportunities.
- Transition to a hybrid model that incorporates social enterprise principles while exploring avenues for financial sustainability through venture capital and social impact investing.
This strategy will enable EHL to empower more rural women, generate greater economic impact, and become a leading force in the Sri Lankan social enterprise landscape.
2. Background
Emerging Hope Lanka is a social enterprise founded by Dr. Ajantha Perera, aiming to empower rural women in Sri Lanka by providing them with sustainable livelihood opportunities through the production and sale of handcrafted jewelry. EHL?s mission is to combat poverty, promote women?s economic independence, and preserve traditional Sri Lankan crafts.
The case study highlights the challenges EHL faces, including limited market reach, competition from larger manufacturers, and the need for financial sustainability to expand its impact.
3. Analysis of the Case Study
Strategic Framework:
This case study can be analyzed through the lens of the Porter?s Five Forces Framework to understand the competitive landscape and identify opportunities for EHL:
- Threat of New Entrants: Low, due to the specialized nature of the craft and the social mission focus.
- Bargaining Power of Buyers: Moderate, as EHL caters to a niche market with limited alternatives.
- Bargaining Power of Suppliers: Low, as EHL sources materials locally and has established relationships with suppliers.
- Threat of Substitutes: Moderate, as mass-produced jewelry offers a cheaper alternative.
- Competitive Rivalry: Moderate, as EHL faces competition from other social enterprises and traditional craft producers.
Financial Analysis:
EHL?s current financial model relies heavily on donations and grants, making it vulnerable to funding fluctuations. To achieve financial sustainability, EHL needs to explore alternative revenue streams and improve operational efficiency.
Marketing Analysis:
EHL?s marketing efforts have been primarily focused on local markets and rely on word-of-mouth. To expand reach, EHL needs to adopt a more strategic approach, leveraging online platforms, social media marketing, and partnerships with international retailers.
Operational Analysis:
EHL?s production processes are currently manual and labor-intensive, limiting scalability. To increase production capacity and efficiency, EHL should explore automation and technology adoption, potentially through partnerships with local manufacturers.
4. Recommendations
1. Scale the Existing Business Model:
- Leverage Technology: Develop a user-friendly web and mobile application to showcase EHL?s products and facilitate online orders.
- Partnerships: Collaborate with international retailers and e-commerce platforms to expand market reach.
- Supply Chain Optimization: Implement supply chain management strategies to ensure timely delivery and reduce production costs.
- Manufacturing Processes: Explore automation and technology adoption to increase production capacity and efficiency.
2. Develop New Product Lines:
- Market Research: Conduct thorough market research to identify emerging trends and unmet needs within the target market.
- Product Development: Develop new product lines that cater to these needs, such as sustainable jewelry, upcycled fashion accessories, or home d?cor items.
- Branding: Develop a strong brand identity that resonates with the target market and reflects EHL?s values.
3. Transition to a Hybrid Model:
- Social Impact Investing: Explore venture capital and social impact investing opportunities to secure funding for growth and expansion.
- Financial Sustainability: Develop a business plan that outlines a clear path to financial sustainability through increased revenue and improved operational efficiency.
- Corporate Social Responsibility: Partner with corporations on CSR initiatives to raise awareness and generate revenue.
- Incubators and Accelerators: Participate in incubators and accelerators to gain access to mentorship, resources, and networking opportunities.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: EHL?s core competencies lie in its craftsmanship, social mission, and strong community ties. The recommendations align with these strengths and further enhance them.
- External Customers and Internal Clients: The recommendations cater to the needs of both external customers (jewelry buyers) and internal clients (rural women artisans).
- Competitors: The recommendations address the competitive landscape by leveraging technology, expanding market reach, and developing innovative product lines.
- Attractiveness - Quantitative Measures: The recommendations are expected to generate positive financial returns through increased revenue, improved operational efficiency, and access to new funding sources.
- Assumptions: The recommendations assume that EHL has the capacity to adapt to technological advancements, build strong partnerships, and effectively manage its growth.
6. Conclusion
By implementing these recommendations, Emerging Hope Lanka can achieve sustainable growth while empowering more rural women in Sri Lanka. The focus on technology, innovation, and strategic partnerships will enable EHL to expand its reach, diversify its revenue streams, and become a leading force in the social enterprise landscape.
7. Discussion
Alternative Options:
- Focus solely on social impact: EHL could choose to remain solely reliant on donations and grants, focusing on maximizing social impact without pursuing financial sustainability. This approach could limit growth potential and make EHL vulnerable to funding fluctuations.
- Merging with another social enterprise: EHL could merge with a similar organization to gain access to resources and expertise. This option could lead to potential conflicts and challenges in integrating two different cultures and operating models.
Risks and Key Assumptions:
- Technological Adoption: EHL needs to ensure that it can effectively adopt and manage new technologies to support its growth strategy.
- Partnership Management: Building and maintaining strong partnerships with international retailers and investors requires careful planning and execution.
- Market Acceptance: The success of new product lines depends on market acceptance and the ability to effectively market them to the target audience.
8. Next Steps
- Develop a detailed business plan: Outline the specific strategies, timelines, and financial projections for implementing the recommendations.
- Secure funding: Explore venture capital, social impact investing, and other funding sources to support the growth strategy.
- Build a strong team: Recruit and develop a team with the necessary skills and experience to execute the recommendations.
- Implement technology: Develop and launch the web and mobile application to enhance online sales and marketing efforts.
- Establish partnerships: Engage with international retailers, e-commerce platforms, and other relevant stakeholders to expand market reach.
- Monitor progress: Regularly track key performance indicators (KPIs) to assess the effectiveness of the recommendations and make necessary adjustments.
By taking these steps, Emerging Hope Lanka can position itself for continued success and make a lasting impact on the lives of rural women in Sri Lanka.
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Case Description
Emerging Hope Lanka was founded by Nilushika Silva Jayaweera ("Nilu"), a domestic worker-turned-entrepreneur in 2016. She had left her hometown in Sri Lanka, orphaned and penniless, to work in Singapore some 16 years earlier. Her determination and thirst for knowledge was the driving force that led her to persevere through the tough times, and she eventually returned to her birthplace to start a tea business as well as Emerging Hope Lanka, a not-for-profit organisation that educates and economically empowers poor rural women in Sri Lanka. Drawing inspiration from her own life journey, Nilu had established Emerging Hope Lanka to motivate women who are struggling with poverty to be financially independent. In March 2020, as she looks back on the four years of running Emerging Hope Lanka, Nilu feels a deep sense of fulfilment. Some 55 women had graduated from her micro-entrepreneurship programme and gone on to start their own businesses running mini-marts, spice-packing, dressmaking, etc. For these women, it was a big step towards supporting their families as they had been financially reliant on their husbands in the past. While she would like to reach out to more women, Nilu has to evaluate cautiously the loan requests of prospective participants in her programme. A case in point is a debt-laden mother of two children, who is urgently in need of financial assistance. While wanting to help, Nilu however senses that a one-time loan may not be the best solution and the woman may return to ask for more funds. How can she help the woman to tide through this difficult period, while instilling the notion of financial independence to ensure future sustainability of the family's livelihood?
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