Harvard Case - Earlham College Basketball: Turnaround Strategy
"Earlham College Basketball: Turnaround Strategy" Harvard business case study is written by Juan Alcacer, Anne Marie Knott. It deals with the challenges in the field of Entrepreneurship. The case study is 13 page(s) long and it was first published on : Feb 15, 2018
At Fern Fort University, we recommend Earlham College implement a multi-pronged strategy focused on entrepreneurial management to revitalize its basketball program. This approach will leverage innovation and disruptive innovation in areas like technology and analytics, marketing, and organizational culture to create a sustainable competitive advantage.
2. Background
Earlham College?s men?s basketball program faces a challenging situation: declining attendance, limited resources, and a lack of recent success. The case study highlights the need for a comprehensive turnaround strategy to attract new fans, improve performance, and ultimately, achieve long-term sustainability.
The main protagonists are:
- Coach Mike McBride: The head coach seeking a winning formula.
- Earlham College Administration: Concerned about the program?s impact on the college?s reputation and seeking solutions.
- Earlham College Students: The potential future fans and players who need to be engaged.
3. Analysis of the Case Study
We can analyze the case through the lens of competitive strategy and entrepreneurial management:
Competitive Landscape:
- Direct Competitors: Other small colleges in the region, often with stronger resources and traditions.
- Indirect Competitors: Other forms of entertainment and leisure activities in the community.
- Competitive Advantage: Earlham can leverage its unique identity as a Quaker college, its focus on academics, and its potential for disruptive innovation in the basketball space.
Entrepreneurial Management Framework:
- Opportunity Recognition: The decline in attendance and the need for a new approach represent a significant opportunity for Earlham.
- Resource Mobilization: The college needs to leverage existing resources effectively and explore new avenues for funding, including entrepreneurial financing and corporate social responsibility partnerships.
- Value Creation: Earlham must create a compelling value proposition for fans, players, and the broader community by offering a unique experience that goes beyond traditional basketball.
- Growth Strategy: The focus should be on sustainable growth, not just short-term wins, by building a strong foundation for the future.
Key Challenges:
- Limited Resources: Earlham has limited financial resources compared to larger institutions.
- Lack of Tradition: The program lacks a strong history of success, making it harder to attract attention.
- Changing Fan Preferences: Fans are increasingly demanding engaging experiences beyond just the game.
4. Recommendations
1. Embrace Disruptive Innovation:
- Technology and Analytics: Invest in data analytics to identify fan preferences, optimize game strategies, and improve player development.
- Web and Mobile Applications: Develop user-friendly platforms for fans to engage with the program, including live streaming, stats, and interactive content.
2. Reimagine the Fan Experience:
- Marketing Strategy: Focus on entrepreneurial marketing to reach new audiences, including social media campaigns, targeted advertising, and community outreach.
- Branding: Develop a unique brand identity that reflects Earlham?s values and differentiates it from competitors.
- Partnerships: Form strategic partnerships with local businesses and organizations to enhance the fan experience and generate revenue.
3. Cultivate a Winning Culture:
- Organizational Culture: Create a culture of innovation, accountability, and teamwork, attracting players who are motivated by more than just winning.
- Leadership: Develop strong leadership within the program, both on and off the court, to inspire players and fans.
- Hiring and Recruitment: Focus on recruiting players who are passionate about the program and align with Earlham?s values.
4. Embrace Entrepreneurial Management:
- Business Model Innovation: Explore new business models that generate revenue beyond traditional ticket sales, such as sponsorships, merchandise sales, and fan engagement programs.
- Entrepreneurial Finance: Seek alternative funding sources, including venture capital, angel investing, and crowdfunding, to support innovation and growth.
- Incubators and Accelerators: Consider partnering with sports-focused incubators or accelerators to access expertise, mentorship, and funding.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Mission: The recommendations align with Earlham?s mission of academic excellence, community engagement, and ethical leadership.
- External Customers and Internal Clients: The recommendations address the needs of fans, players, and the broader community.
- Competitors: The recommendations focus on creating a unique value proposition that differentiates Earlham from its competitors.
- Attractiveness: The recommendations are expected to increase fan engagement, generate revenue, and improve the program?s performance.
Assumptions:
- The college administration is committed to supporting the program?s turnaround.
- The community is receptive to a revitalized basketball program.
- Earlham can attract talented players who align with the program?s values.
6. Conclusion
By embracing entrepreneurial management, Earlham College can transform its basketball program into a source of pride and community engagement. This strategy requires a commitment to innovation, disruptive innovation, and entrepreneurial leadership to create a sustainable competitive advantage in the college basketball landscape.
7. Discussion
Alternatives not selected:
- Status quo: This option is not viable as it would likely lead to further decline.
- Traditional approach: Focusing solely on recruiting top talent and relying on traditional marketing strategies would be insufficient to overcome the program?s challenges.
Risks:
- Financial risk: Investing in new technology and marketing initiatives could strain resources.
- Execution risk: Implementing the strategy effectively requires strong leadership and commitment.
- Cultural risk: The program needs to adapt to the changing landscape of college sports and fan expectations.
Key Assumptions:
- The college administration is committed to supporting the program?s turnaround.
- The community is receptive to a revitalized basketball program.
- Earlham can attract talented players who align with the program?s values.
8. Next Steps
- Form a task force: Create a cross-functional team to develop and execute the strategy.
- Develop a business plan: Outline the program?s goals, strategies, and financial projections.
- Secure funding: Explore various funding sources to support the program?s initiatives.
- Implement marketing campaigns: Launch targeted marketing campaigns to reach new audiences.
- Engage with the community: Build relationships with local businesses and organizations.
By taking these steps, Earlham College can create a basketball program that is both successful on the court and a source of pride for the entire community.
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Case Description
Earlham College in Richmond, Indiana, is in the heart of basketball country. Yet its record for the 2013/2014 basketball season was a dismal 5-20. The school recruited Jason Polykoff from the University of Pennsylvania's coaching staff to reinvent the program. By summer, Polykoff learned that only three players would be returning. That left him with a major decision: scramble to recruit enough players to fill the roster and play the 2014/2015 season, or forfeit the season and devote time to building the 2015/2016 roster. Each option would have a major detrimental impact in his ability to recruit in the future.
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