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Harvard Case - Cumplo in 2019: Regulated Growth Across the Americas

"Cumplo in 2019: Regulated Growth Across the Americas" Harvard business case study is written by Stephen Ciesinski, Howard Rosen, Blake N Kavanaugh. It deals with the challenges in the field of Entrepreneurship. The case study is 18 page(s) long and it was first published on : Jan 26, 2019

At Fern Fort University, we recommend Cumplo pursue a strategic growth plan focused on regulated expansion across the Americas, leveraging its existing technology and analytics platform. This will involve a combination of organic growth, strategic partnerships, and targeted acquisitions in key markets.

2. Background

Cumplo, a leading fintech startup in Latin America, has disrupted the traditional lending market by providing online credit solutions to individuals and small businesses. The company has experienced rapid growth, fueled by its entrepreneurial spirit, innovative business model, and disruptive technology.

The case study focuses on Cumplo?s CEO, Juan Pablo Garcia, who faces a key decision in 2019: how to capitalize on the company?s success and navigate the challenges of regulated growth across the Americas. Cumplo?s success in Mexico has attracted the attention of venture capital firms, and the company is considering going public to further fuel its expansion.

3. Analysis of the Case Study

Strategic Analysis:

  • Competitive Advantage: Cumplo?s core competency lies in its technology and analytics platform, which allows it to assess credit risk more efficiently and provide loans to underserved segments of the population. This disruptive innovation has given Cumplo a significant competitive advantage in the region.
  • Growth Strategy: Cumplo?s current strategy is focused on organic growth within Mexico. However, the company faces limitations in this market due to regulatory constraints and the need for further market validation.
  • International Expansion: Expanding into new markets presents both opportunities and challenges. Cumplo needs to carefully consider regulatory frameworks, cultural differences, and competitive landscapes in each target market.
  • Business Model Innovation: Cumplo?s current business model is based on providing loans directly to borrowers. However, the company could consider diversifying its revenue streams by offering other financial services, such as payment processing or insurance, to further enhance its value proposition.

Financial Analysis:

  • Funding Options: Cumplo has access to various funding options, including venture capital, angel investing, and debt financing. The company needs to carefully evaluate the pros and cons of each option and choose the most suitable one based on its growth strategy and financial needs.
  • Going Public: While going public can provide access to significant capital, it also comes with increased regulatory scrutiny and public reporting requirements. Cumplo needs to assess its readiness for this transition and ensure it has a strong corporate governance structure in place.
  • Financial Sustainability: As Cumplo expands, it needs to ensure its financial sustainability by maintaining healthy profit margins, managing its risk exposure, and optimizing its operating efficiency.

Marketing Analysis:

  • Market Segmentation: Cumplo needs to identify specific segments within each target market and tailor its marketing strategy accordingly. This may involve leveraging different marketing channels, including digital marketing, social media, and partnerships with local organizations.
  • Branding: Cumplo needs to establish a strong brand identity that resonates with its target audience. This involves developing a clear brand message, creating compelling marketing materials, and building a strong online presence.

Operational Analysis:

  • Organizational Structure and Design: As Cumplo expands, it needs to adjust its organizational structure to accommodate new markets and responsibilities. This may involve creating new teams, delegating authority, and developing clear communication channels.
  • Technology and Analytics: Cumplo?s technology platform is a key differentiator. The company needs to continuously invest in software development and engineering to enhance its platform?s capabilities and ensure it remains competitive.
  • Supply Chain Management: Cumplo needs to develop a robust supply chain management system to ensure efficient operations and meet the needs of its growing customer base. This may involve establishing partnerships with local suppliers, optimizing its manufacturing processes, and implementing inventory management systems.

4. Recommendations

Cumplo should pursue a three-pronged approach to regulated growth across the Americas:

  1. Organic Expansion: Cumplo should continue to grow organically in its existing markets, focusing on market penetration and customer acquisition. This involves leveraging its existing technology and analytics platform to improve its credit risk assessment and provide more personalized loan offerings.
  2. Strategic Partnerships: Cumplo should seek strategic partnerships with local financial institutions, technology companies, and government agencies in each target market. These partnerships can provide access to new customer segments, enhance its brand recognition, and facilitate regulatory compliance.
  3. Targeted Acquisitions: Cumplo should consider acquiring smaller fintech startups or established financial institutions in key markets to accelerate its expansion and gain access to new customer bases, technology, and expertise. This strategy requires careful due diligence to ensure the acquisition aligns with Cumplo?s growth strategy and corporate values.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core Competencies: Cumplo?s core competency lies in its technology and analytics platform, which provides a significant competitive advantage in the region. The recommended strategy leverages this competency to drive growth.
  • External Customers and Internal Clients: The recommendations are aligned with the needs of Cumplo?s customers, who are seeking affordable and accessible credit solutions. The strategy also considers the needs of Cumplo?s internal clients, who are seeking opportunities for career growth and development.
  • Competitors: The recommendations are designed to address the competitive landscape in each target market. Cumplo needs to differentiate itself from competitors by offering innovative products, superior customer service, and a strong brand reputation.
  • Attractiveness: The recommendations are expected to be attractive from a financial perspective, with the potential for significant returns on investment. The strategy focuses on sustainable growth, which is essential for long-term success.
  • Assumptions: The recommendations are based on the assumption that Cumplo can successfully navigate the regulatory landscape in each target market and build strong partnerships with local stakeholders.

6. Conclusion

Cumplo has the potential to become a leading fintech player in the Americas. However, the company needs to adopt a strategic approach to regulated growth, leveraging its existing technology and analytics platform, forming strategic partnerships, and making targeted acquisitions. By pursuing this strategy, Cumplo can capitalize on the growing demand for financial services in the region and achieve its ambitious growth goals.

7. Discussion

Alternatives:

  • Focus on Organic Growth: Cumplo could choose to focus solely on organic growth within Mexico, but this would limit its potential for expansion and expose it to greater risk.
  • Going Public: Cumplo could choose to go public immediately, but this could create significant pressure to deliver rapid growth and potentially dilute shareholder value.

Risks and Assumptions:

  • Regulatory Risk: Cumplo faces significant regulatory risk in each target market. The company needs to carefully navigate the complex regulatory landscape and ensure compliance with all relevant laws and regulations.
  • Competition: Cumplo faces intense competition from established financial institutions and other fintech startups. The company needs to differentiate itself from competitors by offering innovative products, superior customer service, and a strong brand reputation.
  • Cultural Differences: Cumplo needs to be sensitive to cultural differences in each target market and tailor its products and services accordingly.

8. Next Steps

Cumplo should implement the following steps to achieve its growth objectives:

  1. Develop a detailed market entry plan for each target market. This plan should include a comprehensive analysis of the regulatory landscape, competitive landscape, and potential customer segments.
  2. Identify and pursue strategic partnerships with local financial institutions, technology companies, and government agencies. These partnerships should provide access to new customer segments, enhance brand recognition, and facilitate regulatory compliance.
  3. Conduct due diligence on potential acquisition targets. This due diligence should focus on the target?s financial performance, technology platform, customer base, and regulatory compliance.
  4. Develop a robust organizational structure and design to support the company?s growth. This may involve creating new teams, delegating authority, and developing clear communication channels.
  5. Continuously invest in technology and analytics to enhance the company?s platform capabilities. This will ensure that Cumplo remains competitive and can meet the evolving needs of its customers.
  6. Develop a strong brand identity that resonates with its target audience. This involves developing a clear brand message, creating compelling marketing materials, and building a strong online presence.

By taking these steps, Cumplo can successfully navigate the challenges of regulated growth across the Americas and achieve its ambitious growth goals.

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Case Description

Nico Shea founded Cumplo in 2011 to enable peer-to-peer lending for consumers before changing the company's focus to small-to-medium businesses (SMBs). Cumplo was a financial technology ("fintech") company that provided a platform for SMBs applying for a loan to be matched with investors willing to fund that loan. The platform further differentiated itself among SMBs by allowing companies to use unpaid invoices as collateral. Despite significant issues in the beginning with regulators, Cumplo operations in Chile grew to become one of Latin America's largest business crowdlending platform. Cumplo facilitated its first loan in Mexico in February of 2018, a month before the local government passed a new law regulating fintech companies. This enabled the team to work closely with regulators to create rules that would prevent bad players from damaging the industry and not be surprised by the rules that were enacted. While the team also faced challenges in establishing Cumplo's Mexican operations, after months of work they built a high-performing and motivated team. Having proven the Cumplo business model to be successful in both Chile and Mexico, Shea was anxious to begin more rapid expansion. Now that Cumplo had been successfully established itself in the largest Spanish-speaking market, Shea considered expanding to the second largest market of Spanish-speakers, the United States.

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