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Harvard Case - Corporate Venture Capital Primer

"Corporate Venture Capital Primer" Harvard business case study is written by Peter Ziebelman, Claudia Fan Munce, Matthew Saucedo. It deals with the challenges in the field of Entrepreneurship. The case study is 17 page(s) long and it was first published on : Dec 14, 2017

At Fern Fort University, we recommend the implementation of a structured Corporate Venture Capital (CVC) program. This program will leverage the university's existing strengths in research, innovation, and entrepreneurial education to foster a thriving startup ecosystem within the university and beyond. By strategically investing in promising startups, the university can gain access to cutting-edge technologies, cultivate valuable partnerships, and generate significant returns on investment.

2. Background

This case study explores Fern Fort University?s decision to establish a Corporate Venture Capital (CVC) program. The university is facing increasing competition from other institutions and seeks to enhance its reputation, attract top talent, and secure future funding. The CVC program aims to achieve these goals by investing in promising startups, fostering innovation, and generating new revenue streams.

The main protagonists in this case are:

  • Dr. Susan Lang: The university?s Vice President for Research and Development, who is leading the CVC program initiative.
  • The University?s Board of Trustees: The governing body responsible for approving the CVC program and its funding.
  • The university?s faculty and researchers: The potential source of innovative ideas and technologies for the CVC program.
  • Potential startup companies: The target beneficiaries of the university?s investments.

3. Analysis of the Case Study

To analyze the feasibility and potential impact of the CVC program, we can utilize the following frameworks:

  • Porter?s Five Forces: This framework helps assess the competitive landscape of the startup ecosystem and identify potential threats and opportunities for Fern Fort University.
  • SWOT Analysis: This framework analyzes the university?s internal strengths and weaknesses, as well as external opportunities and threats, to inform the CVC program?s strategy.
  • Business Model Canvas: This framework provides a structured approach to developing and evaluating the CVC program?s business model, including its value proposition, customer segments, revenue streams, and key resources.

Strengths:

  • Strong research and innovation capabilities
  • Experienced faculty and researchers
  • Access to a large pool of potential entrepreneurs
  • Strong reputation in the academic community

Weaknesses:

  • Limited experience in venture capital investing
  • Potential conflicts of interest with faculty and researchers
  • Lack of dedicated resources for the CVC program

Opportunities:

  • Growing demand for venture capital funding
  • Increasing focus on innovation and entrepreneurship
  • Potential for strategic partnerships with startups

Threats:

  • Competition from other universities and venture capital firms
  • High risk associated with startup investments
  • Potential for financial losses

4. Recommendations

Fern Fort University should implement a structured CVC program with the following key elements:

  • Establish a dedicated CVC team: This team should consist of experienced professionals with expertise in venture capital, investment management, and technology.
  • Develop a clear investment strategy: This strategy should define the target investment areas, investment criteria, and exit strategies.
  • Allocate sufficient resources: The CVC program should have adequate funding and staffing to support its operations.
  • Establish a robust governance structure: This structure should ensure transparency, accountability, and compliance with university policies.
  • Develop a strong pipeline of potential investments: The university should actively identify and evaluate promising startups through its existing research network, alumni connections, and industry partnerships.
  • Foster a culture of entrepreneurship: The CVC program should encourage faculty and researchers to pursue commercialization opportunities for their inventions and discoveries.
  • Provide support services to startups: The university should offer resources and mentorship to help startups succeed, including access to labs, equipment, legal counsel, and marketing expertise.
  • Measure and track performance: The CVC program should track its investment performance, portfolio growth, and impact on the university?s overall strategic goals.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: The CVC program aligns with the university?s mission to advance knowledge, foster innovation, and contribute to economic development.
  • External customers and internal clients: The CVC program will benefit both external stakeholders, such as startups and investors, as well as internal stakeholders, including faculty, researchers, and students.
  • Competitors: The CVC program will help the university compete with other institutions that are actively investing in startups.
  • Attractiveness ? quantitative measures if applicable: The CVC program has the potential to generate significant returns on investment, create new revenue streams, and enhance the university?s reputation.

6. Conclusion

Implementing a well-structured CVC program can be a valuable strategy for Fern Fort University to enhance its innovation ecosystem, attract top talent, and secure future funding. By strategically investing in promising startups, the university can leverage its research capabilities, foster a culture of entrepreneurship, and generate significant returns on investment.

7. Discussion

Alternatives not selected:

  • Passive investment: The university could choose to invest in a diversified portfolio of venture capital funds rather than directly investing in startups. This approach would require less expertise and management but would also offer less control and potential for direct impact.
  • Incubator or accelerator program: The university could establish an incubator or accelerator program to support early-stage startups. This approach would require significant resources and expertise but could provide valuable mentorship and support to promising startups.

Risks and key assumptions:

  • Risk of financial losses: Investing in startups is inherently risky, and the university could experience financial losses.
  • Risk of conflicts of interest: The university must carefully manage potential conflicts of interest between its faculty and researchers and its investments.
  • Assumption of sufficient funding: The CVC program requires significant financial resources, which must be secured from the university?s budget or through external investors.

8. Next Steps

  • Develop a detailed business plan: This plan should outline the CVC program?s objectives, investment strategy, governance structure, and budget.
  • Recruit a dedicated team: The university should hire experienced professionals with expertise in venture capital, investment management, and technology.
  • Secure funding: The university should secure funding for the CVC program from its budget or through external investors.
  • Identify and evaluate potential investments: The university should develop a pipeline of promising startups to invest in.
  • Launch the CVC program: The university should formally launch the CVC program and begin making investments.

By taking these steps, Fern Fort University can successfully implement a CVC program that will foster innovation, generate new revenue streams, and enhance its reputation as a leading institution in the field of entrepreneurship and technology.

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Case Description

The corporate venture capital (CVC) primer follows the journey of Claudia Fan Munce, the head of CVC for a major software and hardware conglomerate, as she and her team source and diligence partnership opportunities with startups in the healthcare industry. Along the way, students learn about the history of CVC, the relationship between CVCs and traditional venture capital, and underlying motivations behind many CVC deals.

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