Harvard Case - The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry
"The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry" Harvard business case study is written by Robyn Linde, H. Richard Eisenbeis. It deals with the challenges in the field of Entrepreneurship. The case study is 10 page(s) long and it was first published on : Dec 1, 2011
At Fern Fort University, we recommend that Carlson Company adopt a multi-pronged approach to enhancing its global corporate citizenship efforts, specifically focusing on child protection within the travel and tourism industry. This strategy involves a combination of internal policy changes, external partnerships, and innovative initiatives aimed at fostering a safer and more ethical environment for children.
2. Background
The case study focuses on Carlson Company, a leading travel and hospitality conglomerate, grappling with the ethical complexities of child protection in the global tourism industry. The company faces increasing pressure from stakeholders to address concerns regarding child exploitation and trafficking, particularly in destinations where Carlson operates. The case highlights the challenges of navigating diverse cultural norms, regulatory frameworks, and the potential for unintended consequences while striving to uphold ethical standards.
The main protagonists are:
- Carlson Company: The company faces the challenge of balancing its business interests with ethical considerations regarding child protection.
- Stakeholders: These include customers, employees, investors, and NGOs who are increasingly demanding ethical practices from companies like Carlson.
- Industry Associations: Groups like the World Tourism Organization (UNWTO) are actively working to address child protection issues within the industry.
- Government Agencies: National and international agencies are involved in combating child exploitation and trafficking, creating a complex regulatory landscape for companies like Carlson.
3. Analysis of the Case Study
The case study can be analyzed through the lens of Corporate Social Responsibility (CSR) and Ethical Decision-Making. Carlson Company needs to navigate the intersection of its business objectives with its ethical obligations to protect children.
CSR Framework:
- Economic Responsibility: Carlson has a responsibility to generate profits and ensure the sustainability of its business operations.
- Legal Responsibility: The company must comply with all relevant laws and regulations related to child protection in the countries where it operates.
- Ethical Responsibility: Carlson has a moral obligation to act ethically and responsibly towards children, even in situations where local laws may be less stringent.
- Philanthropic Responsibility: The company can contribute to positive social change through charitable donations, community engagement, and supporting initiatives that protect children.
Ethical Decision-Making Framework:
- Identify the ethical issues: The case highlights the issue of child exploitation and trafficking within the travel and tourism industry.
- Gather relevant information: Carlson needs to understand the specific risks and vulnerabilities of children in different destinations, as well as the legal and ethical frameworks surrounding child protection.
- Consider alternative courses of action: The company can choose from various options, such as implementing stricter internal policies, partnering with NGOs, or investing in child protection initiatives.
- Evaluate the consequences of each option: Carlson must weigh the potential benefits and drawbacks of each course of action, considering both its business interests and its ethical obligations.
- Make a decision and take action: The company needs to make a clear decision and take concrete steps to implement its chosen course of action.
- Evaluate the results and learn from the experience: Carlson should regularly assess the effectiveness of its initiatives and make adjustments as needed.
4. Recommendations
Carlson Company should implement the following recommendations to enhance its global corporate citizenship efforts and protect children in the travel and tourism industry:
1. Internal Policy Changes:
- Develop a comprehensive Child Protection Policy: This policy should outline clear guidelines for employees, partners, and suppliers regarding child protection, including zero-tolerance for child exploitation and trafficking. It should be translated into relevant languages and communicated effectively throughout the organization.
- Implement Robust Training Programs: Regular training programs should be conducted for all employees, particularly those working in high-risk destinations, to raise awareness about child protection issues, identify potential risks, and equip them with the skills to report suspected cases.
- Establish a Whistleblower Mechanism: A confidential and accessible reporting system should be established to encourage employees and partners to report any suspected cases of child exploitation or trafficking without fear of retaliation.
2. External Partnerships:
- Collaborate with NGOs: Carlson should form strategic partnerships with reputable NGOs working in the field of child protection. These partnerships can provide expertise, resources, and support for implementing effective child protection measures.
- Engage with Industry Associations: The company should actively participate in industry associations like UNWTO and advocate for stronger industry-wide standards and best practices for child protection.
- Support Government Initiatives: Carlson can contribute to government efforts by providing financial support, resources, and expertise to initiatives aimed at combating child exploitation and trafficking.
3. Innovative Initiatives:
- Develop a Child Protection Technology Platform: Carlson can leverage technology to develop a platform that provides resources, information, and reporting mechanisms for travelers and employees regarding child protection. This platform can include educational materials, safety tips, and a secure channel for reporting suspected cases.
- Create a Child Protection Fund: The company can establish a dedicated fund to support child protection initiatives in destinations where it operates. This fund can be used to finance projects that address the root causes of child exploitation and trafficking, such as poverty reduction, education, and community development.
- Promote Responsible Tourism: Carlson can actively promote responsible tourism practices that prioritize the well-being of children. This can include supporting local businesses that adhere to ethical standards, promoting child-friendly activities, and educating travelers about child protection issues.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: Carlson?s core competencies in travel and hospitality can be leveraged to develop innovative solutions for child protection. The company?s mission of providing exceptional travel experiences can be aligned with its commitment to ethical practices.
- External customers and internal clients: The recommendations address the concerns of external stakeholders, including customers, investors, and NGOs, while also ensuring the safety and well-being of internal clients, such as employees and partners.
- Competitors: By taking a proactive approach to child protection, Carlson can differentiate itself from competitors and gain a competitive advantage in the increasingly ethical-conscious travel industry.
- Attractiveness ? quantitative measures: While it is difficult to quantify the direct financial impact of child protection initiatives, the potential benefits include improved brand reputation, increased customer loyalty, and reduced legal and reputational risks.
6. Conclusion
By adopting a multi-pronged approach that combines internal policy changes, external partnerships, and innovative initiatives, Carlson Company can demonstrate its commitment to global corporate citizenship and contribute to a safer and more ethical environment for children in the travel and tourism industry. This strategy will not only enhance the company?s reputation but also create a positive impact on the lives of vulnerable children around the world.
7. Discussion
Alternatives:
- Doing nothing: This option carries significant risks, including reputational damage, legal liabilities, and loss of customer trust.
- Focusing solely on internal policies: While internal policies are important, they are not sufficient to address the complex issue of child exploitation and trafficking.
- Partnering exclusively with government agencies: Government agencies may not have the resources or expertise to effectively address all aspects of child protection in the tourism industry.
Risks and Key Assumptions:
- Cultural sensitivity: Carlson must be mindful of cultural differences and avoid imposing Western norms on other cultures.
- Effectiveness of initiatives: The effectiveness of child protection initiatives will depend on the quality of implementation and ongoing monitoring.
- Financial resources: Implementing these recommendations will require significant financial resources, which Carlson will need to allocate strategically.
8. Next Steps
Carlson Company should implement the following steps to achieve its child protection goals:
- Develop a comprehensive implementation plan: This plan should outline specific actions, timelines, and responsible parties for each recommendation.
- Secure necessary resources: Carlson should allocate sufficient financial resources and personnel to support the implementation of its child protection initiatives.
- Establish a monitoring and evaluation framework: The company should regularly assess the effectiveness of its initiatives and make adjustments as needed.
- Communicate progress to stakeholders: Carlson should transparently communicate its progress on child protection efforts to its stakeholders, including customers, investors, and NGOs.
By taking these steps, Carlson Company can demonstrate its commitment to ethical practices and create a positive impact on the lives of children around the world.
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Case Description
The case is designed to generate a discussion concerning the motivations and risks of initiating policies of corporate ethics and social responsibility and the potential advantages and disadvantages of embracing these policies. It describes a situation in which an international giant in the tourist and hospitality industry must make a choice between profit maximization and the risk that a new venture has potential for contributing to sex trafficking and the sexual exploitation of children. As such, it looks at the role of the travel and tourism industry in the sexual exploitation of children, including the ways in which airlines and hotels transport pedophiles to countries where children are available for exploitation. It also discusses national and international law and remedies regarding the sexual exploitation of children. By focusing on the Chief Executive's commitment to children and to combating child sex trafficking, the case encourages undergraduate and graduate-level students of business ethics, corporate social responsibility and leadership studies to consider the competing demands of business opportunity and social responsibility and the obligations business leaders must assume toward resolving moral issues. The case calls attention to the challenges of corporate social responsibility in a complex world
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