Harvard Case - Brexit
"Brexit" Harvard business case study is written by Laura Alfaro, Jesse Schreger, Haviland Sheldahl-Thomason. It deals with the challenges in the field of Business & Government Relations. The case study is 42 page(s) long and it was first published on : Nov 1, 2016
At Fern Fort University, we recommend a comprehensive approach to navigating the complexities of Brexit, focusing on proactive adaptation, strategic partnerships, and fostering innovation. This approach involves a multi-faceted strategy encompassing trade diversification, investment in emerging markets, and leveraging technology to mitigate risks and seize opportunities arising from the evolving global landscape.
2. Background
The case study 'Brexit' explores the multifaceted implications of the United Kingdom's withdrawal from the European Union. The decision, driven by political and social factors, has triggered significant economic, political, and social changes, impacting businesses, individuals, and the global landscape. Key protagonists include the UK government, EU institutions, businesses operating in the UK and EU, and individuals affected by the changes.
3. Analysis of the Case Study
The case study can be analyzed through the lens of various frameworks:
a) Porter's Five Forces: Brexit has significantly impacted the competitive landscape, affecting the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and the intensity of rivalry within industries.
b) PESTLE Analysis: The political, economic, social, technological, legal, and environmental factors associated with Brexit have created a complex and dynamic environment.
c) SWOT Analysis: Businesses need to conduct a thorough SWOT analysis to identify their strengths, weaknesses, opportunities, and threats in the post-Brexit environment.
d) Scenario Planning: Developing multiple scenarios for the future of UK-EU relations and the global economy is crucial for effective risk management and strategic planning.
e) Stakeholder Analysis: Identifying and understanding the interests of various stakeholders, including businesses, consumers, workers, and government agencies, is vital for navigating the complexities of Brexit.
4. Recommendations
a) Trade Diversification: Businesses should actively explore new markets beyond the EU, leveraging existing trade agreements and seeking new partnerships in emerging markets. This strategy reduces reliance on the EU market and opens up new growth opportunities.
b) Investment in Emerging Markets: The UK should strategically invest in emerging markets, fostering economic growth and creating new avenues for trade and investment. This approach can mitigate the impact of Brexit on the UK economy and create new opportunities for businesses.
c) Technology and Innovation: Investing in technology and innovation is crucial for businesses to adapt to the changing landscape. This includes adopting new technologies for supply chain management, logistics, and digital marketing to enhance efficiency and competitiveness.
d) Public-Private Partnerships: Collaboration between the government and private sector is essential for navigating the challenges of Brexit. This involves leveraging public-private partnerships to develop infrastructure, foster innovation, and create a more resilient economy.
e) Strategic Partnerships: Businesses should actively seek strategic partnerships with companies in other countries to gain access to new markets, resources, and expertise.
f) Government Policy and Regulation: The UK government should implement policies that support businesses in adapting to the new environment, including providing financial assistance, streamlining regulations, and fostering a favorable business environment.
5. Basis of Recommendations
The recommendations are based on the following considerations:
1. Core Competencies and Consistency with Mission: Businesses should leverage their existing core competencies and align their strategies with their mission and values to navigate the changes brought about by Brexit.
2. External Customers and Internal Clients: Understanding the needs and expectations of both external customers and internal clients is crucial for developing effective strategies.
3. Competitors: Analyzing the competitive landscape and identifying potential threats and opportunities from competitors is essential for developing a winning strategy.
4. Attractiveness ' Quantitative Measures: The recommendations are based on quantitative measures such as NPV, ROI, and break-even analysis to ensure financial viability and profitability.
5. Assumptions: The recommendations are based on explicit assumptions about the future of the UK-EU relationship, the global economy, and the technological landscape.
6. Conclusion
Brexit presents both challenges and opportunities for businesses and the UK economy. By adopting a proactive and strategic approach, businesses can mitigate risks, seize opportunities, and emerge stronger in the post-Brexit environment. This requires a focus on trade diversification, investment in emerging markets, technological innovation, and strategic partnerships. The UK government also plays a crucial role in supporting businesses through appropriate policies and regulations.
7. Discussion
Alternatives:
- Protectionism: While protectionist measures might offer temporary relief, they can stifle innovation and economic growth.
- Status Quo: Maintaining the status quo could lead to stagnation and missed opportunities in the evolving global landscape.
Risks:
- Economic Recession: The possibility of an economic recession in the UK due to Brexit cannot be ignored.
- Trade Disruptions: Disruptions to trade flows between the UK and EU could lead to supply chain disruptions and higher costs.
- Political Instability: Political instability in the UK could further complicate the Brexit process and impact business confidence.
Key Assumptions:
- The UK and EU will reach a mutually beneficial trade agreement.
- The global economy will continue to grow.
- Technological innovation will continue to drive economic growth.
8. Next Steps
- Develop a detailed action plan: Outline specific steps to implement the recommendations, including timelines and responsible parties.
- Monitor progress: Regularly monitor the progress of the implementation process and make adjustments as needed.
- Engage with stakeholders: Maintain open communication with all stakeholders, including businesses, government agencies, and the public.
- Embrace continuous learning: Continuously learn and adapt to the evolving landscape of Brexit and its implications for the UK economy.
By implementing these recommendations, businesses and the UK government can navigate the challenges of Brexit and create a more prosperous and resilient future.
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Case Description
After more than 40 years of membership in the European Union, the United Kingdom voted via referendum to separate from the EU on June 23, 2016. Following the surprise verdict (termed Brexit), a political upheaval followed, with many ministers, including Prime Minister David Cameron, resigning or being sacked, and markets collapsed. As markets recovered, Theresa May was chosen as the new prime minister of the UK in charge of leading the separation. The future of the UK and its relationship with Europe was uncertain. No country had ever left the EU before, so there was no precedent to follow and no clear indication of what the UK planned to do after exiting. Why had the British voted to leave? Would the UK and the EU be able to agree on a mutually beneficial arrangement? What would be the effects, politically and economically, on the UK and European countries? The impact of the disunion on the relationship between the EU and the UK was yet to be seen.
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