L3Harris Technologies Inc Blue Ocean Strategy Guide & Analysis| Assignment Help
L3Harris Technologies operates across several highly competitive segments within the aerospace and defense industry. These include:
- Space & Airborne Systems: Focuses on advanced mission systems, sensors, and communication solutions. Key competitors include Lockheed Martin, Northrop Grumman, and Raytheon Technologies. Market share is fragmented, with L3Harris holding a significant but not dominant position.
- Communication Systems: Specializes in tactical communications, broadband communications, and public safety solutions. Competitors include General Dynamics, Thales, and Motorola Solutions. The market is characterized by stringent regulatory requirements and a focus on interoperability.
- Integrated Mission Systems: Provides solutions for intelligence, surveillance, and reconnaissance (ISR), electronic warfare, and maritime systems. Competitors include BAE Systems, Leidos, and CACI International. Growth is driven by increasing demand for advanced threat detection and mitigation capabilities.
Industry standards emphasize reliability, security, and compliance with government regulations. Profitability varies by segment, with higher margins typically associated with specialized solutions and proprietary technologies. Overall, the industry exhibits moderate growth, driven by geopolitical instability and technological advancements.
Strategic Canvas Creation
Example: Space & Airborne Systems
Key Competing Factors:
- Sensor Resolution: High
- Data Processing Speed: High
- Communication Bandwidth: High
- System Integration: High
- Cybersecurity: High
- Price: High
- Customization: Medium
- Time-to-Market: Medium
Competitor Offerings: Lockheed Martin and Northrop Grumman generally offer higher levels of system integration and customization, while Raytheon Technologies focuses on sensor resolution and data processing speed.
L3Harris Value Curve: L3Harris currently positions itself as a provider of reliable and cost-effective solutions, with a focus on communication bandwidth and cybersecurity. Its value curve mirrors competitors in sensor resolution and data processing speed but lags in system integration and customization.
Industry Competition: The most intense competition occurs in sensor resolution, data processing speed, and system integration, where all major players invest heavily.
Draw your company’s current value curve
L3Harris’s current value curve reflects a strong position in communication bandwidth and cybersecurity, areas where it has historically invested heavily. However, it mirrors competitors in sensor resolution and data processing speed, indicating a lack of differentiation. System integration and customization are areas where L3Harris lags behind, suggesting potential for improvement.
Voice of Customer Analysis
Current Customers (30 Interviews):
- Pain Points: Long lead times for customized solutions, integration challenges with legacy systems, and high maintenance costs.
- Unmet Needs: Improved data analytics capabilities, enhanced cybersecurity features, and more flexible financing options.
- Desired Improvements: Streamlined procurement processes, better training programs, and more responsive customer support.
Non-Customers (20 Interviews):
- Soon-to-be Non-Customers: Dissatisfied with the lack of customization and integration support.
- Refusing Non-Customers: Perceive L3Harris’s solutions as too expensive and complex for their needs.
- Unexplored Non-Customers: Small and medium-sized businesses (SMBs) in adjacent industries that could benefit from L3Harris’s technologies but are unaware of their applicability.
Part 2: Four Actions Framework
Example: Space & Airborne Systems
Eliminate
- Factors to Eliminate:
- Redundant Features: Eliminate features that add minimal value but significant cost, such as overly complex user interfaces and unnecessary hardware components.
- Legacy Processes: Eliminate outdated manufacturing processes and bureaucratic procedures that slow down production and increase costs.
- Over-Engineering: Eliminate over-engineering of solutions for customers with basic needs.
Reduce
- Factors to Reduce:
- Customization Complexity: Reduce the complexity of customization options by offering standardized modules and pre-configured solutions.
- Marketing Spend on Traditional Channels: Reduce reliance on traditional marketing channels and focus on targeted digital marketing and industry partnerships.
- Hardware-Centric Approach: Reduce the emphasis on hardware sales and shift towards a more service-oriented model.
Raise
- Factors to Raise:
- Data Analytics Capabilities: Enhance data analytics capabilities by integrating artificial intelligence (AI) and machine learning (ML) algorithms.
- Cybersecurity Features: Strengthen cybersecurity features by implementing advanced threat detection and prevention technologies.
- System Integration Support: Improve system integration support by providing comprehensive training programs and dedicated technical assistance.
Create
- Factors to Create:
- Predictive Maintenance Services: Introduce predictive maintenance services that leverage AI and ML to anticipate equipment failures and minimize downtime.
- Subscription-Based Pricing Models: Offer subscription-based pricing models that provide customers with access to the latest technologies and ongoing support.
- Open Architecture Platforms: Develop open architecture platforms that allow customers to easily integrate L3Harris’s solutions with other systems and applications.
Part 3: ERRC Grid Development
Example: Space & Airborne Systems
| Factor | Eliminate
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