Hawaiian Holdings VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Hawaiian Holdings to do better resource allocation and build a defensible value and supply chain.

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What is a Valuable Resource for Hawaiian Holdings? Defining Valuable in VRIO

A resource or capability is considered valuable for Hawaiian Holdings , if it allows the Hawaiian Holdings to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Hawaiian Holdings to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Hawaiian Holdings.

What are Rare Resources for Hawaiian Holdings? Defining Rare in VRIO

In an industry that Hawaiian Holdings operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Hawaiian Holdings require rare resources to compete in the industry. If Hawaiian Holdings don’t have rare resources that are required to succeed in the industry then Hawaiian Holdings won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Hawaiian Holdings competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Hawaiian Holdings? Defining Inimitable in VRIO

A valuable and rare resource can provide a competitive advantage to Hawaiian Holdings for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Hawaiian Holdings can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Hawaiian Holdings

What is a Organization for Hawaiian Holdings? Defining Organization in VRIO

Even if the Hawaiian Holdings has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Hawaiian Holdings is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources	Value	Rare	Imitation	Organization	Competitive Advantage
Track Record of Project Execution	Yes, especially in an industry where there are frequent cost overun	Yes, especially in the segment that Hawaiian Holdings operates in	No, none of the competitors so far has able to imitate this expertise	Yes, Hawaiian Holdings is successful at it	Providing Strong Competitive Advantage
Distribution and Logistics Costs Competitiveness	Yes, as it helps Hawaiian Holdings in delivering lower costs	No	Can be imitated by competitors of Hawaiian Holdings but it is difficult	Yes	Medium to Long Term Competitive Advantage
Access to Critical Raw Material for Successful Execution	Yes	Yes, as other competitors have to come to terms with Hawaiian Holdings dominant market position	Can be imitated by competitors	Yes	Providing Sustainable Competitive Advantage
Brand awareness of Hawaiian Holdings products and services	Yes, the brand awareness of Hawaiian Holdings products are high	Yes, Hawaiian Holdings has one of the leading brand in the industry	No	Hawaiian Holdings has utilized its leading brand position in various segments	Sustainable Competitive Advantage
Marketing Expertise within Hawaiian Holdings	Yes, firms are competing based on differentiation in the industry	No, as most of the competitors also have good marketing departments and expertise	Pricing strategies of Hawaiian Holdings are often matched by competitors	Yes, Hawaiian Holdings is leveraging both its inhouse marketing department and external expertise	Temporary Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets	Yes, Hawaiian Holdings strategy is built on successful innovation and localization of products	Yes, as talent is critical to firm's growth	Difficult to imitate for the current competitors of Hawaiian Holdings	To a large extent yes	Providing Strong Competitive Advantage
Financial Resources of Hawaiian Holdings	Yes	No	Financial instruments and market liquidity are available to all the nearest competitors	Hawaiian Holdings has reasonably sound financial position	Hawaiian Holdings has relatively sustainable Competitive Advantage
Sales Force and Channel Management of Hawaiian Holdings	Yes	No	Can be imitated by competitors	Still there is lot of potential to utilize the excellent sales force	Can provide Hawaiian Holdings sustainable competitive advantage. Potential is certainly there.
Opportunities for Brand Extensions for Hawaiian Holdings products	Yes, new niches are emerging in the market	No, as most of the competitors are also targeting those niches	Yes can be imitated by the competitors	Brand extensions will require higher marketing budget	Temporary Competitive Advantage
Successful Implementation of Digital Strategy at Hawaiian Holdings	Yes, without a comprehensive digital strategy it is extremely difficult to compete	No, as most of the firms are investing into digitalizing operations	Can be imitated by competitors	One of the leading player in the industry	Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to
Pricing Strategies of Hawaiian Holdings	Yes, Hawaiian Holdings has sound pricing strategies	No	Pricing strategies are regularly imitated in the industry	Yes, firm has a pricing analytics engine	It can only provide Hawaiian Holdings with a Temporary Competitive Advantage
Alignment of Activities with Hawaiian Holdings Corporate Strategy	Yes	No	Each of the firm has its own strategy	Yes, company has organizational skills to extract the maximum out of it.	Still lots of potential to build on it
Brand Positioning of Hawaiian Holdings in Comparison to the Competitors	Yes	No	Can be imitated by competitors but it will require big marketing budget	Yes, the firm has positioned its brands based on consumer behavior	Temporary Competitive Advantage
Track Record of Leadership Team at Hawaiian Holdings	Yes	Yes	Can't be imitated by competitors	Yes	Providing Strong Competitive Advantage

Hawaiian Holdings SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

Books and References

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115