Wolverine World Wide VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Wolverine World Wide to do better resource allocation and build a defensible value and supply chain.

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VRIO / VRIN Analysis

What is a Valuable Resource for Wolverine World Wide? Defining Valuable in VRIO


A resource or capability is considered valuable for Wolverine World Wide , if it allows the Wolverine World Wide to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Wolverine World Wide to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Wolverine World Wide.

What are Rare Resources for Wolverine World Wide? Defining Rare in VRIO


In an industry that Wolverine World Wide operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Wolverine World Wide require rare resources to compete in the industry. If Wolverine World Wide don’t have rare resources that are required to succeed in the industry then Wolverine World Wide won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Wolverine World Wide competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Wolverine World Wide? Defining Inimitable in VRIO


A valuable and rare resource can provide a competitive advantage to Wolverine World Wide for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Wolverine World Wide can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Wolverine World Wide

What is a Organization for Wolverine World Wide? Defining Organization in VRIO


Even if the Wolverine World Wide has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Wolverine World Wide is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources Value Rare Imitation Organization Competitive Advantage
Global and Local Presence of Wolverine World Wide Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles Yes Can be imitated by competitors of Wolverine World Wide but at a relatively high cost Yes, it is one of the most diversified companies in its industry Providing Strong Competitive Advantage
Opportunities for Brand Extensions for Wolverine World Wide products Yes, new niches are emerging in the market No, as most of the competitors are also targeting those niches Yes can be imitated by the competitors Brand extensions will require higher marketing budget Temporary Competitive Advantage
Opportunities in the E-Commerce Space for Wolverine World Wide - using Present IT Capabilities Yes, the e-commerce space is rapidly growing and Wolverine World Wide can exploit the emerging opportunities No, most of the competitors are investing in IT to enter the space The AI and inhouse analytics can be difficult to imitate It is just the start for the organization In the long run it can provide sustainable competitive advantage
Talent to Manage Regulatory and Legal Obligations Yes No Can be imitated by competitors Yes Not critical factor
Alignment of Activities with Wolverine World Wide Corporate Strategy Yes No Each of the firm has its own strategy Yes, company has organizational skills to extract the maximum out of it. Still lots of potential to build on it
Successful Implementation of Digital Strategy at Wolverine World Wide Yes, without a comprehensive digital strategy it is extremely difficult to compete No, as most of the firms are investing into digitalizing operations Can be imitated by competitors One of the leading player in the industry Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to
Brand awareness of Wolverine World Wide products and services Yes, the brand awareness of Wolverine World Wide products are high Yes, Wolverine World Wide has one of the leading brand in the industry No Wolverine World Wide has utilized its leading brand position in various segments Sustainable Competitive Advantage
Vision of the Leadership for Next Set of Challenges Yes No Can't be imitated by competitors of Wolverine World Wide Not based on information provided in the case Can Lead to Strong Competitive Advantage
Distribution and Logistics Costs Competitiveness Yes, as it helps Wolverine World Wide in delivering lower costs No Can be imitated by competitors of Wolverine World Wide but it is difficult Yes Medium to Long Term Competitive Advantage
Brand Positioning of Wolverine World Wide in Comparison to the Competitors Yes No Can be imitated by competitors but it will require big marketing budget Yes, the firm has positioned its brands based on consumer behavior Temporary Competitive Advantage
Marketing Expertise within Wolverine World Wide Yes, firms are competing based on differentiation in the industry No, as most of the competitors also have good marketing departments and expertise Pricing strategies of Wolverine World Wide are often matched by competitors Yes, Wolverine World Wide is leveraging both its inhouse marketing department and external expertise Temporary Competitive Advantage
Sales Force and Channel Management of Wolverine World Wide Yes No Can be imitated by competitors Still there is lot of potential to utilize the excellent sales force Can provide Wolverine World Wide sustainable competitive advantage. Potential is certainly there.
Position among Retailers and Wholesalers – Wolverine World Wide retail strategy Yes, Wolverine World Wide has strong relationship with retailers and wholesalers Yes, Wolverine World Wide has dedicated channel partners Difficult to imitate though not impossible Yes, over the years company has used it successfully Sustainable Competitive Advantage
Financial Resources of Wolverine World Wide Yes No Financial instruments and market liquidity are available to all the nearest competitors Wolverine World Wide has reasonably sound financial position Wolverine World Wide has relatively sustainable Competitive Advantage


Wolverine World Wide SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis





Books and References


Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115

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