Order custom Harvard Business Case Study Analysis & Solution. Starting just $19
Fern Fort University
Kelly Services VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Kelly Services to do better resource allocation and build a defensible value and supply chain.
Order a Kelly Services VRIO / VRIN Analysis now
What is a Valuable Resource for Kelly Services? Defining Valuable in VRIO
A resource or capability is considered valuable for Kelly Services , if it allows the
Kelly Services to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Kelly Services to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Kelly Services.
What are Rare Resources for Kelly Services? Defining Rare in VRIO
In an industry that Kelly Services operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Kelly Services require rare resources to compete in the industry. If Kelly Services don’t have rare resources that are required to succeed in the industry then Kelly Services won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Kelly Services competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Kelly Services? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Kelly Services for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Kelly Services can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Kelly Services
What is a Organization for Kelly Services? Defining Organization in VRIO
Even if the Kelly Services has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Kelly Services is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Opportunities for Brand Extensions for Kelly Services products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, Kelly Services strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of Kelly Services | To a large extent yes | Providing Strong Competitive Advantage |
Pricing Strategies of Kelly Services | Yes, Kelly Services has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide Kelly Services with a Temporary Competitive Advantage |
Opportunities in the E-Commerce Space for Kelly Services - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and Kelly Services can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Brand Positioning of Kelly Services in Comparison to the Competitors | Yes | No | Can be imitated by competitors but it will require big marketing budget | Yes, the firm has positioned its brands based on consumer behavior | Temporary Competitive Advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Financial Resources of Kelly Services | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Kelly Services has reasonably sound financial position | Kelly Services has relatively sustainable Competitive Advantage |
Distribution and Logistics Costs Competitiveness | Yes, as it helps Kelly Services in delivering lower costs | No | Can be imitated by competitors of Kelly Services but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with Kelly Services dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Track Record of Leadership Team at Kelly Services | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Brand awareness of Kelly Services products and services | Yes, the brand awareness of Kelly Services products are high | Yes, Kelly Services has one of the leading brand in the industry | No | Kelly Services has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Kelly Services | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Alignment of Activities with Kelly Services Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for Kelly Services to thwart competition | Yes, IPR and other rights are rare and competition of Kelly Services will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
Kelly Services SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
MBA Admission help, MBA Assignment Help, MBA Case Study Help, Online Analytics Live Classes
Order Now
Previous VRIO / VRIN Analysis
- Wyndham Worldwide VRIO / VRIN Analysis
- St. Jude Medical VRIO / VRIN Analysis
- SanDisk VRIO / VRIN Analysis
- Lansing Trade Group VRIO / VRIN Analysis
- Amphenol VRIO / VRIN Analysis
Next 5 VRIO / VRIN Analysis
- Western Union VRIO / VRIN Analysis
- Envision Healthcare Holdings VRIO / VRIN Analysis
- Visteon VRIO / VRIN Analysis
- Arthur J. Gallagher VRIO / VRIN Analysis
- Host Hotels & Resorts VRIO / VRIN Analysis